50 Leading Companies of the Year 2022

Recurly - Leveraging Industry-leading subscription management platform that drives transformational growth


From software, media and news, to consumer goods, financial services, and insurance—every major industry is being transformed by the power of subscriptions. Today’s most innovative companies are harnessing the power of the subscription model to create recurring revenue streams, evolve their billing models, reveal mission-critical customer insights, and automate revenue-optimizing decisions. Every business that has a subscription-based pricing structure keeps track of customers, processes payments and cancellations, records buying history, sends invoices at the right time, triggers payment failures, and much more. A subscription management solution works on top of a payment processor to support recurring billing and allows teams to take actions that cannot be automated. In other words, it allows you to address many of the customer-related actions that come into the picture when payments recur.

Recurly is one such all-in-one subscription management and recurring billing platform, built with the clients’ subscription revenue goals in mind. Growing subscription businesses such as Sling TV, BarkBox, Asana, FabFitFun, Cinemark, and depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2010, Recurly has deployed subscription billing for thousands of companies across 42 countries, making it the most trusted pure-play provider of subscription management services. Its Revenue Optimization Engine uses machine learning based on hundreds of millions of successful transactions to improve billing continuity.

Transforming Subscription Management with Industry-Leading Product Suite

Recurly's Subscription Plan Management: Innovative subscription businesses are constantly evolving. Whether you’re just getting started, scaling your business, or ready to supercharge your growth, Recurly is designed to keep you agile and ahead. Subscription tools designed for your ever-evolving needs—from that one-time sale to all the time. No matter what your customers need or how many plans it takes to test, learn, scale, and optimize, the company has you covered with all the tools to configure plans, get started, and put your customers’ needs first. Enjoy flexibility that fits your business. Configure your pricing with a variety of billing models—prepaid, usage-based, fixed, quantity-based, and hybrid models, all across different billing frequencies—designed to keep your offerings differentiated.

Recurring Payments: Recurly is the best recurring payment solution for subscription businesses. It allows the customers’ to unlock more revenue, accelerates subscriber growth, all while optimizing for acceptance rates and transaction costs. The users can optimize the recurring payments and acceptance rates by enabling the right gateways for cross-border transactions and load balancing during peak times. Streamline processes and reconciliation for different lines of business with a multi-gateway strategy, unique to Recurly. Also, Recurly  lets the clients’ to approve more transactions with more options, connect to multiple gateways, accept multiple payment methods, test and route payments to the clients’ preferred gateway at all times, and so much more.

Recurring Billing: Recurly allows streamlined subscription billing for companies with global customers and growing complexities. This lets the users to realize revenue faster, create a better experience, scale with ease, and uncover new growth opportunities with Recurly. With this platform, one can transform billing lifecycle regardless of billing scenario, billing terms or geography. Automate invoicing accurately across plan purchases, renewals, and changes using a variety of billing options. Improve ease of accounting and business workflows, while eliminating manual processes and errors every step of the way.

Recurly's Global Payment Optimization: Accepting payments around the world is easy when you connect your global gateways for worldwide coverage. When a gateway suffers an outage or other issue, transaction declines can skyrocket. New subscribers may be unable to sign up, and you lose both the initial revenue and the subscribers' subsequent recurring revenue. With Gateway Failover, Recurly can route transactions to a backup gateway, ensuring business continuity and peace of mind. The firm supports over twenty payment gateways, so getting merchant accounts connected to Recurly is fast, easy, and seamless. The company offers popular payment options for your business, so that your subscribers will always find their preferred method of payment no matter where they are located. Recurly scales with the needs of your business and gives you the flexibility to conduct business globally.

The Leader Upfront

Dan Burkhart is a Co-Founder and Chief Executive Officer of Recurly. He co-founded Recurly with a deep appreciation for the combination of commerce, marketing, business analytics, and excellent user experience design. Dan brings extensive experience from his background of 20 years in roles spanning internet marketing, product marketing, strategic partnerships, business development, and corporate development for eBay and NBC Internet.

While at eBay, Dan led the Global Buyer Engagement team, the eBay Global Affiliate Program, and the eBay Portal and Partner organization. Prior to eBay, Dan was a Sr. Director of Business Development for NBC Internet, where he played a key role in growing the company from $20MM in revenue to $120MM.

Mr. Burkhart attended the University of Pennsylvania's Wharton School for his undergraduate degree in economics and received his MBA from the Anderson School at UCLA.

“Designed to be compatible with any existing tech stack, gateways, and ecosystems, Recurly automates current processes to streamline and go to market at the speed you need.”