Recurly – A subscription & billing platform trusted by leading brands to grow recurring revenue faster, smarter and stronger

Recurly is the subscription and billing platform trusted by leading brands. Too many subscription businesses are struggling to grow simply because their platform won’t let them anticipate and respond to customer demand. They can’t see where their most profitable customers come from. And they can’t iterate and update their offerings accordingly. To keep a good thing growing, they need an easy-to-use platform that lets them adapt quickly, data-driven insights to capture and keep more business, and an experienced partner to help them manage subscriptions at scale. That’s why everyone from Paramount+ to TIME to BarkBox all turn to Recurly. It’s also how they support over 50M subscribers and $10B in payment volume annually – 98% customer retention five years in a row.

From software, media and news, to consumer goods, financial services, and insurance—every major industry is being transformed by the power of subscriptions. Today’s most innovative companies are harnessing the power of the subscription model to create recurring revenue streams, evolve their billing models, reveal mission-critical customer insights, and automate revenue-optimizing decisions. Thousands of global brands run their subscription business on Recurly. They trust their enterprise-class subscription management and billing platform to create deep connections with their subscribers, build recurring income streams, and exponentially grow revenue. Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments.

Growing the lifetime value of every subscriber through robust services

Subscriber Management: Over the past decade, the subscription economy grew almost five times faster than the S&P 500 and is on track to double in the next three years. As businesses look to increase revenue, capitalizing on the loyalty created by subscription services proves to be a driver of growth. Recurly research finds that customers feel more loyal (51%) and tend to spend more money (42%) with brands and businesses they subscribe to. With so much opportunity waiting, businesses need fast, scalable subscription management tools. Keep your teams synced and your subscribers front and center with tools that connect the dots and deliver the facts. And handle those complex parent/child accounts without feuds using simple account hierarchy billing. Remove the friction and make it easy to modify and update subscriptions. Subscribers can easily add, change, pause, and cancel anytime, increasing their satisfaction and letting the goodwill flow throughout your relationships. Leverage tools and resources to keep milestone communications streaming throughout the subscriber lifecycle—automatically. Deliver contextual, customizable, personalized emails that inform, engage, and retain customers.

Global payments orchestration: Optimize, simplify, and secure complex payment processing with a symphony of resources that reach and win subscribers anywhere in the world you choose to play. Recurly knows 42% of US customers abandon their cart if their favorite payment method isn’t available. And 53% of customers view the security of their data and money as most important when choosing a payment method. With half of your audience focused on payment methods, it’s crucial to offer the payment methods and security protocols that win their business—and trust. Power a flexible payments strategy that can travel across borders—and demographics. Attract new subscribers with support for the payment methods they already use and prefer. Wherever the customer, whatever the currency, Recurly has you covered. Recurly takes a no-compromise approach to security and compliance with tools that keep you within the guardrails. They protect subscribers’ data and ensure secure, compliant payment processing. Plus, always-on fraud management fights chargebacks every step of the way.

Recurring Billing: 52% of customers cite contract flexibility as the most important factor when choosing subscriptions. 53% want easy pauses and options to cancel. And a full 65% like automated renewals. It’s clear that subscribers want it their way—and Recurly delivers. By offering flexibility, simplicity, and automation, businesses can win and retain the business of unique subscriber requests. Embrace automated invoice creation with precise tax calculations—wherever you do business. Streamline and simplify recurring billing across plan purchases, renewals, and adjustments using a variety of flexible billing options. Spend time and effort on your product and leave the billing lift to Recurly. Translate complexities into simplicities with customization capabilities that allow you to flex, adapt, and evolve. Explore and enter new markets and customers with multiple currencies and payment methods, customizable invoice and receipt formats, myriad billing terms, and variable contract details. Put your development team back to work doing what they do best. Recurly has the tools to keep payment processing and billing secure and compliant everywhere you want to go. With the right language, currency, billing formats, and payment methods, you can confidently scale across borders.

Dan Burkhart | CEO and Co-Founder

Dan co-founded Recurly with a deep appreciation for the combination of commerce, marketing, business analytics, and excellent user experience design. Dan brings extensive experience from his background of 20 years in roles spanning internet marketing, product marketing, strategic partnerships, business development, and corporate development for eBay (Nasdaq: EBAY) and NBC Internet.

While at eBay, Dan led the Global Buyer Engagement team, the eBay Global Affiliate Program, and the eBay Portal and Partner organization. Prior to eBay, Dan was a Sr. Director of Business Development for NBC Internet, where he played a key role in growing the company from $20MM in revenue to $120MM.

Dan attended the University of Pennsylvania's Wharton School for his undergraduate degree in economics and received his MBA from the Anderson School at UCLA. He currently lives in San Francisco with his wife and two children. Outside of the office, Dan enjoys being a dad and taking full advantage of the many benefits of living in the San Francisco Bay Area.

"Recurly powers your subscription business with the flexibility and agility it needs to succeed— from testing offers and promotions to payment methods, integrations and insights."