Redpoint Global – Transforming Customer Experiences across the Enterprise and Driving Higher Revenue

Data is the new oil- the more you have, the more value you create. Organizations must harness data to drive business value if they are to remain relevant in the digital economy. In order to succeed in the data-driven world, businesses need to adopt a customer-centric approach and adopt a customer data management (CDM) strategy. The goal of CDM is to convert customer data into detailed, meaningful customer profiles that sales and marketing teams can use to improve customer interactions. It enables businesses to better understand the needs of their customers and tailor messaging to increase customer engagement and retention. The CDM is concerned with data security and ethical data practices. Customer data management encompasses more than just sales and marketing, necessitating collaboration with legal and IT departments.

Redpoint Global is one such company whose solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI; this is how leading marketers lead markets. Redpoint’s market-leading solutions for customer engagement and data management consistently earn top marks for innovation, comprehensiveness, and ease of use. Redpoint was founded in 2006 by a uniquely talented team of pragmatic technology innovators experienced in solving customer-engagement challenges across data, insight, and actions. Since their founding, they have grown to four office locations across the USA, UK, and Philippines.

rgOne^® Platfor:  Built for Security. Built for ROI. Built for you.

rgOne^® empowers ambitious marketers to transform their marketing strategy. They align themselves with revenue goals. They are enterprise-grade with the security and campaign management capabilities to match. Functionally, rgOne provides a single point of control to connect all customer data, determine next best actions in real time, and orchestrate interactions across all of your go-to-market channels. Household-name brands of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. The rgOne Platform is purpose-built to meet the highest expectations in performance and scalability, and to stand up to mission-critical requirements. It's open garden approach and flexible deployment options seamlessly process billions of individual data points. So you can easily stage the most contextually relevant customer experiences. Across channels, in real-time, with significant outcomes.

rgOne^® for Customer Data Management

Whether selling to, engaging with or supporting customers, marketers must now capture and use every insight possible. This is how Redpoint^® stands to help and stands alone: Letting you orchestrate large volumes of customer data, and operationalize them to drive revenue. Use your existing databases, data warehouse, and/or Data Lakes as the primary or aux database within rgOne. Leave your data in place, and have it seamlessly picked up, federated and enhanced to orchestrate operations. Handle the volume and cadence of all your data quality imperatives with low latency. rgOne’s native solutions efficiently parses names, addresses and phone numbers, and normalizes data formats across different sources. Apply international addressing standardizations based on relevant local laws and regulations, such as Canada Post certification in the Software Evaluation and Recognition Program (SERP). Extract structured information from unstructured data, such as like social posts, and enrich customer profiles based on the content in-hand.

rgOne^® for Automated Machine Learning

Smart marketers know that their insights and decisions are only as good as the models on which they’re built. That’s why Redpoint Automated Machine Learning (AML) helps your team analyze, build, use, and optimize models based on your business goals. AML unites marketers, data scientists and engineers to render advanced modeling an easy, smooth process. Working with your data and your orchestration engine, AML makes real time and batch decisions to advance a broad range of business goals, including churn prediction, offer optimization, intent understanding, and more. With rgOne^®, marketers can use data drawn from customer interactions, transactions and behaviors — or any source — and make it easily available to train your AML models. With nearly any degree of customer detail.

rgOne^® for Intelligent Orchestration

Execute complex multitouch, multichannel journeys or simple one-off campaigns that are designed to engage with customers and prospects on the channels that they choose to interact with your business. Dynamic rules and content enable marketers to keep up with each customer’s cadence as preferences, interests and needs evolve. rgOne’s real-time orchestration. It is simply the most advanced, most reliable means with which you can build compelling real-time journeys, optimize and validate decisions, and capture profitable insights. Bridge the worlds of MarTech and AdTech to accurately define target lists of customers and prospects, efficiently execute online advertising campaigns, significantly reduce ineffective ad spend, and present relevant experiences to first-time website visitors. Easily create broad or narrow audience segments using aggregated customer data from across your enterprise. And once created, those segments are easily integrated into any campaign or journey — so you can deliver the most highly personalized experiences. And drive higher revenue, lower interaction costs and tangible ROI.

Dale Renner | Chairman & CEO

"Redpoint’s market-leading solutions for customer engagement and data management consistently earn top marks for innovation, comprehensiveness, and ease of use."