The Silicon Review
Grooming is essential, with high level of confidence, self-esteem and physical attractiveness; well-groomed men are likely to get quick attention than those who are not well-groomed. Alongside, there are many things you need to take care of right from squeeze in a shower, workout, brushing your teeth, or eating nutritious foods. A good personal hygiene falls under the umbrella of self-care.
While other grooming brands are busy with cheesy Ads and false promises, MANSCAPED is on its way to create an open and empowered male culture that results in more proactivity around self-care and health.
Paul Tran is the Founder and CEO of MANSCAPED. He spoke about the company in an exclusive interview with The Silicon Review. Below is an excerpt.
Q. Explicate about your products in brief.
Our intelligently designed and developed product range includes precision-engineered tools, unique formulations and accessories that ensure a simple and effective manscaping routine. Our tools are engineered with revolutionary SkinSafe™ technology, perfect for those sensitive areas, while also being hygienic and ergonomic. Men finally have the right tools for the job!
Q. What are some of the tussles you faced in initial years? How did you overcome them?
An initial challenge early on that we overcame was building a dynamic team that could execute our brand’s strategic vision. Finding natural leaders who are highly motivated around a common cause has required a tremendous amount of resources and time. We are blessed to have a world-class team in place.
Q. What motivated you to reinvent men’s grooming line?
Looking at the female body, you realize that there is a brand and product to fulfill every single female care and need. But when you look at the male body, you’ll quickly notice that, before MANSCAPED, there was a gap in the market that catered to the groin area. That area of the male body had been neglected, forcing men to use unsuitable tools, resulting in cuts, nicks, what-have-you. We wanted to take on this white space and pioneer this category.
Q. Can you tell us in brief about your replenish plans?
Our Replenishment Plans offer maximum value for our members. They are highly customizable and provide VIP access to new product launches, special discounts and free shipping. After creating an account, members can choose their replenishment frequency on the products of their choice and have the ability to modify at any time. Our unique online membership portal delivers a unique brand experience available only to members.
Q. There are other major grooming brands for men. What makes you a better brand?
We are the first and only men’s grooming brand dedicated to male below-the-waist hygiene. But we do more than design and deliver the right tools for the job. At MANSCAPED, our bigger purpose is to empower men and break the stigma that comes with tending to one’s nether regions. We were the first to speak to the importance of proper hygiene and testicular health, and have enhanced that mission through our partnership with the Testicular Cancer Society in order to help spread awareness for early detection of the most common form of cancer in men.
Q. Consumers are greatly benefited when they get better quality. Tell us in brief about your quality control.
At MANSCAPED, creating the highest quality products possible is our primary purpose. We obsess over product efficacy and market need, and actively engage our customers for product feedback. We have a phased-gate model approach to product development and creation for the mass market. Our team truly cares about creating meaningful products that don’t sacrifice on product quality.
Q. What are the key ingredients in your formulation that make it what it is?
At MANSCAPED, we’re proud to say that all of our products are vegan, cruelty-free, paraben-free and free of dyes. Natural ingredients like Witch Hazel and Aloe Vera Leaf Extract deliver a pleasant and hygienic experience. My favorite formulation product is our Crop Preserver anti-chafing ball deodorant which is made with tapioca starch. This residue-free deodorant provides odor protection for up to 24-hours, while giving men that extra layer of confidence down there.
Q. How do you market your products?
The MANSCAPED team has fun marketing our brand! We use humor to break down the initial barrier men have while talking about topics like the male groin. This creates a dynamic conversion between our potential customers and our brand. We then educate men on why using the right tools for the job is important, as well as giving them tips on proper hygiene. MANSCAPED thrives within the digital ecosystem, especially with Millennial and Generation Z audiences. Social media is where our brand comes to life through original content that goes viral. Our Instagram has over 310,000 Followers and has some of the highest engagement rates that I’ve seen in my career. Recently, we’ve deployed omni-channel marketing strategies with the help of our retail partners, Target and Best Buy. During this time, we also optimized our out of home (OOH) marketing through a series of exclusive sports partnerships, including the UFC.
Q. What are your trajectories for the next 5 years?
At MANSCAPED, we save balls. Our SkinSafe™ Technology helps prevent nicks and cuts, and our partnership with the Testicular Cancer Society helps spread awareness for early detection. We envision MANSCAPED bringing specialized male hygiene tools to the entire world while at the same time, helping save lives.
Meet the Powerhouse
Paul Tran is the Founder and CEO of MANSCAPED , and the visionary behind the brand. From a young age, Paul has always been fascinated with entrepreneurship and trained himself to notice gaps in the market. MANSCAPED was created when he saw a void in male hygiene and consumer packaged goods. Specifically designed for male below-the-waist grooming needs, the brand aims to provide the right tools for the job to millions of men worldwide.