Sander A. Flaum, MBA, Flaum Navigators Inc CEO: ‘Our Paradigm is Helping Clients Obtain New and Innovative Sales and Marketing Solutions by Providing Actionable and Sustainable Strategic Marketing Counsel’
The Silicon Review
“Our people have innovated in the pharmaceutical market for decades, creating the first co-pay plan, the first evangelical selling plan, the first persistency program, the first patient guarantee promotion, and the first indigent patient program.”
Businesses employ the services of consultancy firms as their content and strategy experts. Whether it’s a brand trying to gain the market focus or a company trying to navigate through their operations, businesses sometimes need to employ consultancy firms in order to help them navigate towards better management, leadership, and success. Consultants bring their expertise and knowledge of particular subjects to the industry. They assess the issues of the company at hand and come up with strategic solutions for their clients.
Flaum Navigators Inc, a pharmaceutical industry consultancy firm, provides C-suite counsel to clients on projects at every step, from marketing to sales, innovation, managed markets, medical education, regulatory, digital communications, public relations and advertising. The company aims to guide its clients towards success by offering seamless, synergistic solutions without the artificial silos that add cost and reduce effectiveness.
Flaum Navigators was founded in 2004 and is headquartered in New York.
In Conversation with Sander A. Flaum, Flaum Navigators Inc CEO
What was the main aim behind the advent of Flaum Navigators?
We aimed at fostering innovation in order to help our clients jump its revenue curve in a relatively short span of time.
What achievements make Flaum Navigators stand apart from other consultancy firms?
We have introduced and marketed more blockbuster drugs than any other firm in our industry such as Plavix, Flomax, Spiriva, etc. The list goes on.
How have customer responses helped you shape the future of your company?
We always ask our clients what we can do to improve our services for them — that helps us develop the quality of our services.
A company’s behavior is as important as its economic performance or the quality of its products. How do you interpret this saying?
At Flaum Navigators, we hold our principles and code of ethics very highly in order to maintain a good outlook for our people and for our clients.
If you have to list five factors that have been/are the biggest asset to your organization, what would
they be and why?
Great people, great innovative ideas, work with class clients only, keep setting trends, and always maintain good ethics and principles.
What do you feel are the reasons behind your company’s reputation?
Clients know when they need to jump the revenue curve with current products and position new products against the competition; we are the first company to go to.
Where do you see your company a couple of years from now?
We would like to continue to be the most innovative consultancy company in the healthcare industry.
Meet the Man behind the success of Flaum Navigators: Sander A. Flaum, MBA
Sander A. Flaum is a renowned business leader, marketing and sales effectiveness coach, motivational speaker and a best-selling author. He serves as the founder and CEO of Flaum Navigators. He created the first persistency program, the first adherence program, and the first “War Games” program. His ability to challenge conventional wisdom has assisted Flaum Navigators’ clients to confront daunting odds and successfully reinvent themselves to maintain their market advantage. Pharma Voice selected Sander Flaum as one of its ‘100 Most Inspiring People’. Sander serves on the boards of The Ohio State University College of Arts and Sciences, The John Glenn College of Public Affairs, The James Cancer Center, The Fisher College of Business where he also serves as the Executive-in-Residence.
Mr. Flaum received his undergraduate degree from The Ohio State University followed by an MBA degree from Fairleigh Dickinson University. Following his military career, he went on to work for 18 years at Lederle Laboratories, which merged into Wyeth, then Pfizer. In his tenure as Marketing Director of Lederle Laboratories, he managed Rx products, vaccines, and oncology. Mr. Flaum was responsible for many notable new product launches.
After Lederle in 1988, Mr. Flaum became Chairman and CEO of Euro RSCG Becker (now Havas Life), where he led a worldwide team of marketing strategists in introducing six blockbuster $2 billion healthcare brands. In 2003, Medical Advertising News named Mr. Flaum its ‘Man of the Year’ and Becker its ‘Agency of the Year’. Following Havas, he went on to launch Flaum Navigators in 2004, where he guides his clients to embrace disruptive innovation in marketing, sales and leadership.
“Not that we ever didn’t, but we need leaders in this business more than ever. Leaders are the ones who can get the lawyers past ‘no you can’t’ and the ones who can help us all get past the bad press we’re getting (as an industry). There’s the right thing and the good thing – who’s to say we can’t do both?”