Shaker: Reinventing Real Estate Teamwork through Relationship-First Software

The Silicon Review

In an industry long burdened by fragmented tools, clunky workflows, and transactional mindsets, Shaker has emerged as a refreshing alternative a software platform designed not merely to streamline real estate transactions, but to elevate the human relationships at their core. Based in the United States and designed with the needs of modern agents and real estate teams in mind, Shaker offers a smart, intuitive transaction and client management system that is transforming how real estate professionals collaborate, communicate, and close deals. At the heart of Shaker’s philosophy is recognition that buying or selling a home is one of the most personal experiences in a client’s life. In contrast to traditional CRM platforms that treat interactions as a sequence of tasks, Shaker was built to foster genuine connection between teams and their clients, and within real estate teams themselves. The platform enables agents, coordinators, assistants, and team leads to work in harmony, with real-time collaboration tools, visual deal pipelines, automated workflows, and a fully branded client portal designed to provide a boutique, high-touch experience from contract to close.

Streamlined Workflows, Real Relationships

Shaker simplifies the chaos that often defines the real estate process. Agents can now manage tasks, automate emails and text messages, track deadlines, and centralize all documents and communications in a single platform. Transaction templates, checklists, and automated reminders replace guesswork with predictability, helping agents save hours each week time that can be reinvested into nurturing client relationships. But what truly sets Shaker apart is its branded client communication portal. This feature offers buyers and sellers a clear, digestible timeline of what to expect, complete with vendor introductions, document access, and key task updates. The result? Clients feel informed, involved, and empowered leading to greater trust and, ultimately, more referrals. "Shaker allows us to organize our workflows and deliver value to our clients while remaining simple and concise," says M. DelRose of The DelRose Team. "It keeps my team focused on what it does best."

Built for Teams. Loved by Brokers. Trusted by Agents.

Whether you're a solo agent juggling multiple transactions or a brokerage managing dozens of deals across multiple agents, Shaker was engineered to scale with you. For teams, the software functions as a mission control center tracking every interaction, document, and deadline while aligning everyone involved in a transaction. Advanced role-based collaboration tools allow seamless task assignment and ensure that no detail falls through the cracks. Team leaders can set performance goals, monitor KPIs, and deliver data-driven coaching using customizable dashboards. Meanwhile, agents on the go can rely on the Shaker mobile app, which synchronizes with email and calendar tools, enabling them to manage deals in real time even between showings.“Finally, I’m out of point-solution hell,” says Jeffrey Packer of the Packer Group. “I’ve been searching for a system like Shaker to support my team for years.” For brokers, Shaker offers volume discounts and advanced reporting on commissions, sales activity, and compliance. Onboarding new agents are fast and frictionless, thanks to intuitive templates, training support, and concierge-style customer service.

Technology That Doesn’t Intimidate

What makes Shaker appealing to so many teams is its elegant simplicity. While packed with robust features, the platform remains easy to use. From automated drip campaigns and e-signature integrations (including Dotloop, Skyslope, and DocuSign) to birthday reminders and client segmentation, the system feels less like a traditional CRM and more like a thoughtfully designed productivity tool purpose-built for real estate professionals. Shaker also offers complete data ownership users retain full rights to their customer and transaction data, a rare and welcome stance in an era where data monetization is the norm. Flexible subscription models allow for monthly or annual plans with no long-term contracts required, further reducing the barrier to entry for agents and teams at every level.

A Mission to Humanize Real Estate Software

The driving force behind Shaker’s growth is its bold mission: to restore the human element in real estate software. “Real estate software is fundamentally flawed,” the company states. “Buying a home is an extremely personal experience, and collaboration between agents and their clients is the key to a happy transaction.” This mindset is embedded into every feature the platform offers, from collaborative timelines to client-facing mobile tools. Behind Shaker is a leadership team committed to customer-centric innovation. Co-founders like Mark Blagden, Barbara Madia, and DeAnn Hawkins bring a mix of technical expertise and industry insight, shaping the company’s evolution with a deep understanding of both software and real estate. Their approach is working. Shaker continues to attract top teams and brokerages who are tired of cobbling together disconnected tools and are ready for a single, unified platform that respects their time and enhances their client relationships. The company also offers rich onboarding experiences, from video tutorials to live training, ensuring rapid adoption and long-term success.

The Future of Real Estate is Collaborative

As the real estate industry continues to shift toward team-based models and digital-first interactions, Shaker is uniquely positioned to lead the charge. By fusing automation with personalization and empowering teams to operate at scale without sacrificing service quality, the platform is setting a new standard for what real estate software should be. For professionals seeking to work smarter, close faster, and grow stronger relationships, Shaker is more than a CRM it’s a better way to do business. Work smarter. Close faster. Build lasting relationships. That’s the Shaker way.

Mark Blagden, Owner