Snapcart: Bridging the Offline Divide with Revolutionary Approach to Unlocking Real-Time Shopper Insights for Brands

The Silicon Review

Snapcart, a trailblazing customer engagement platform, is transforming how brands connect with shoppers by tapping into the untapped potential of offline purchase data. Founded in 2015 and headquartered in Jakarta, Indonesia, Snapcart uses its innovative receipt-scanning cashback mobile app to bridge the gap between brands and consumers, delivering real-time insights that empower businesses to make smarter decisions. With operations in Indonesia, the Philippines, Singapore, and Brazil, Snapcart has partnered with over 75 fast-moving consumer goods (FMCG) brands, earning global recognition as one of the top 22 most disruptive companies by Disrupt 100. Under the leadership of CEO Reynazran Royono, Snapcart is redefining market research by providing unparalleled data granularity and fostering meaningful connections between brands and their customers.

Snapcart’s mission is to close the disconnect between what customers want and what companies offer. In an era where businesses rely on fragmented apps to engage with customers, Snapcart stands out by offering a unified platform that delivers actionable insights. By collecting billions of data points at the individual shopper level, the company provides brands with a deep understanding of purchasing habits, enabling them to optimize promotions, evaluate marketing effectiveness, and build lasting relationships with consumers. With awards from prestigious institutions like the Accenture Consumer Innovation Awards and a commitment to mentoring startups through the Endeavor network, Snapcart is not just a technology provider but a catalyst for change in the global retail landscape.

Turning Receipts into Goldmines of Data

At the heart of Snapcart’s innovation is its receipt-scanning mobile app, which incentivizes shoppers to upload their receipts in exchange for cashback rewards. This simple yet powerful concept unlocks a treasure trove of data that traditional market research struggles to access. In Asia, where 99% of purchases still occur offline, gathering real-time insights into consumer behavior is a game-changer. Snapcart’s app captures detailed information from receipts, including SKU names, prices, promotions, store locations, and more, providing brands with a granular view of shopper habits. Unlike traditional methods that rely on outdated surveys or limited point-of-sale data, Snapcart delivers insights in near real-time, helping brands stay ahead in a fast-moving market.

The app’s high retention and engagement rates set it apart from traditional consumer panels. Shoppers are encouraged to fill out demographic surveys and participate in targeted questionnaires, offering deeper insights into their preferences and motivations. For example, a brand can learn not just what products a customer bought but why they chose them, enabling personalized marketing strategies that resonate. Snapcart’s proprietary AI and machine learning algorithms process this data swiftly, turning raw information into actionable strategies for brands like Nestlé, Procter & Gamble, and L’Oréal.

Solving the Offline Data Challenge

Snapcart addresses a critical gap in the retail industry: the lack of detailed offline purchase data. While e-commerce platforms track every click and purchase, offline transactions—especially in traditional “mom and pop” shops that lack point-of-sale systems—remain a blind spot for many brands. Snapcart’s platform changes this by collecting data from physical receipts, revealing insights into basket contents, purchasing patterns, and promotional impacts. This level of detail helps brands optimize their marketing spend, identify cross-selling opportunities, and anticipate demand fluctuations, ultimately improving their return on investment.

The company’s 2×2 matrix framework illustrates why offline shopping remains vital. High-priced, single-item purchases like electronics are easily converted to online sales, but low-priced, basket-based purchases like groceries thrive in physical stores where customers value the in-store experience. By focusing on these offline transactions, Snapcart empowers brands to make data-driven decisions in markets where e-commerce is not the dominant force.

Building a Connected Future

Snapcart’s impact extends beyond data collection. With over 1.5 million app downloads and partnerships with more than 100 clients, including 40 multinational FMCG brands, the company is reshaping how businesses understand their customers. Its commitment to the startup ecosystem is evident through its mentorship programs and Rey’s participation in global forums like the World Economic Forum on ASEAN. Snapcart’s recognition in awards like the Global Mobile Challenge and Google Launchpad underscores its potential to influence global markets.

By turning everyday receipts into powerful insights, Snapcart is bridging the gap between offline shoppers and the brands they love. Its platform not only helps businesses optimize their strategies but also rewards consumers for their participation, creating a win-win ecosystem. As Snapcart continues to expand its reach and innovate with new technologies, it remains dedicated to empowering brands, engaging shoppers, and shaping a future where data drives meaningful connections.

Reynazran Royono | Founder & CEO

Reynazran Royono (Rey) has over 14 years’ experience of Consumer Goods, Retail, Strategic Consulting, and Technology industries. Prior to Snapcart, he worked for nine years at Procter & Gamble handling various regional leadership assignments; he was the Modern Retail Director before moving to Boston Consulting Group (BCG). Having worked in BCG for three years, as a Project Leader, Rey supported and lead strategic projects in Retail & Consumers Goods, Technology – Media – Telecommunication, and Public Sector practice areas.

In 2014, as the Country Lead of Berniaga.com (a 701Search joint-venture company of Singapore Press Holding, Schibsted, and Telenor) Rey led the site to be the #1 commerce site in Indonesia within just six months. He also led the merger of Berniaga.com and OLX Indonesia, a strategic move to ensure undisputed Classifieds leadership position in the country. He enjoys traveling, eating out, and a skilled online gamer whenever he is not working on building Snapcart. Globally he ranked eighth in the massive mobile online game Battle Camp PvP ranking.