Comprehensive SaaS TCMA solution enabling brands to increase sales: SproutLoud

SproutLoud is a leading Through Channel Marketing Automation platform that gives brands and their resellers a comprehensive distributed marketing solution that is fast, easy and built to deliver measurable results. SproutLoud is a leading SaaS-based Through-Channel Marketing Automation platform that provides software, service and solutions designed to increase Brand sales through Partners in local markets. SproutLoud's advanced marketing automation technology simplifies every aspect of local marketing, from start to finish, and delivers comprehensive analytics to show ROI on individual tactics and campaigns, including overall Partner engagement and platform usage. SproutLoud helps its Brand clients respond to rapidly changing market conditions in real time with data-driven decisions.

Distributed Marketing

Brands that sell products through distributed networks of retailers, dealers, distributors, agents and partners face serious challenges in reaching customers and driving sales in local markets. SproutLoud’s SaaS Distributed Marketing software gives brands and their partners a comprehensive local marketing automation solution that is fast, easy and built to deliver measurable results. SproutLoud's comprehensive software solution includes ad builder, digital asset management, campaign management for channel partners, funds management, marketing analytics, and an integrated ecosystem of expert Marketing Service Providers to make local marketing simple for brands and their partners. SproutLoud works with brands to replicate best practices at a national level to make them scale locally. Partners can select, subscribe and execute flawless, brand-compliant local ads aligned to national strategy. SproutLoud uses a combination of technology and engagement techniques to drive partners to shift their marketing budgets to digital marketing tactics. When marketing is easy for your partners, they’re not stuck in the back office or bombarding your sales team with marketing questions. Your sales team and your partners can focus more time on sales. Moving the entire Channel Marketing process into a controlled, measurable environment reduces costs and allows for robust performance tracking. Easy-to-read analytics dashboards show your return on investment and empower brands to make strategic course corrections across the entire partner network.

Partner Marketing Attribution

Partner Marketing Attribution offers unprecedented insight on the performance of local marketing spends. SproutLoud’s Partner Marketing Attribution uses lead tracking through web forms and end-to-end call tracking powered by artificial intelligence. This enables brands to tie local demand generation — for a region, partner tier or individual channel partner — to specific ad campaigns, marketing tactics, brand messaging and/or creative. Then, the investment in local marketing can be focused on what works. SproutLoud consolidates all local marketing activity within its comprehensive Distributed Marketing Platform, including ad building, funding marketing campaigns, managing local ads and last-mile campaign execution. By tying dollars spent to in-market dates on every local campaign, from Facebook ads to paid search ads to direct mail and local media buys, you can see when and where your marketing dollars are being spent. End-to-end call tracking, powered by artificial intelligence, uses speech recognition to automatically categorize, evaluate or dismiss calls based on parameters pre-set by the brand to determine relevance. SproutLoud’s easy-to-navigate marketing analytics dashboards display data based on pre-set dynamic reporting tags, marketing spend and in-market dates. The DIY marketing data filters give you control to analyze dynamic reporting with a unique level of granularity, so dashboards and reports only reveal the most relevant data. Give access to your regional marketing managers, sales managers or individual partners to see only the data that's relevant to them. For example, give partners permission to only view their own data, or provide sales managers access to only data from their own respective regions. SproutLoud’s Partner Marketing Attribution and call-scoring capabilities allow brands to support partners and train sales staff. With artificial intelligence and dynamic reporting tags, it’s fast and simple to separate lead-generating calls from unsuccessful or irrelevant calls. This makes it easy to zero in on top-performing sales conversations that can be used to train partners and sales staff.

Digital Marketing for Channel Partners

Customers dwell in digital spaces — where messages compete to resonate. US advertisers spent more than $172 billion on digital marketing in 2021. To drive sales in local markets, brands need their partner networks to maintain a competitive online presence. Transforming the digital marketing experience for your partners takes a comprehensive solution. SproutLoud delivers every tactic, start-to-finish execution, flexible funding solutions and robust analytics to determine ROI — all in one comprehensive platform that makes the digital marketing transition as simple and intuitive as online shopping. SproutLoud can give every partner in your network a digital scorecard that reveals how their online presence stacks up against top competitors in their local market and how to remain competitive. No more vetting, monitoring and evaluating local vendors. Your partners can quickly search, browse and select digital — and traditional — marketing tactics on SproutLoud’s platform, for automatic, brand-compliant execution by a world-class ecosystem of 100+ expert Marketing Service Integrations.

Meet the leader behind the of SproutLoud

Jared Shusterman is the Founder and CEO of SproutLoud. Since 2005, he has been primarily responsible for strategic direction of the company, as well as the oversight of SproutLoud’s partner ecosystem. Prior to SproutLoud, Jared worked in Thomas Weisel Partners internet and online advertising investment banking practice in San Francisco. He served as the lead analyst on a number of Corporate Finance and M&A deals including News Corps’ buyout of Intermix Media (Myspace.com).

Jared graduated with a B.A. in Finance and Marketing from the McIntire School of Commerce at the University of Virginia. Jared has an MBA from the Kellogg School of Management at Northwestern University, and he is a member of the Young Presidents’ Organization (YPO). Jared has been honored as one of the Top 40 under 40 entrepreneurs by South Florida Business Journal and among the Top 50 Entrepreneurs by Business Leader magazine.

“SproutLoud's advanced marketing automation technology simplifies every aspect of local marketing, from start to finish, and delivers comprehensive analytics to show ROI on individual tactics and campaigns, including overall Partner engagement and platform usage.”