Agentic Innovation: Squad Is Rewriting the Playbook of Product Strategy

The Silicon Review

The year 2023 marked a turning point in how technology teams approach product development and Squad was born at the inflection point of that shift. In a world increasingly saturated with bloated workflows, redundant meetings, and tools that serve the loudest voice rather than the real customer need, Squad emerged as a decisive antidote. Built by seasoned product leaders who had personally wrestled with the inefficiencies of traditional software management, Squad was founded on a core belief: product strategy should be intelligent, intuitive, and customer-first. Simultaneously, the rise of Generative AI signaled the long-awaited democratization of software creation. No-code platforms prompt engineering, and agentic AI workflows lowered the barriers to building tech but strategy remained a bottleneck. That’s the gap Squad set out to close. By blending AI-driven insight with business alignment and user needs, Squad reframes how companies build, prioritize, and deliver software. Today, Squad is not just another product management tool it is an intelligent agentic system designed to act, think, and delivers like the highest-performing team you’ve ever worked with. From aligning business goals to automating documentation, from surfacing real user needs to generating outcome-based roadmaps, Squad offers a unified platform that does more than manage—it drives.

Reimagining the Product Development Landscape

Modern product development often feels like death by a thousand tools. Teams operate in silos, data sits untapped, and the process gets lost in translation between ideation and execution. Squad was conceived to eliminate this noise by designing a system that’s not only user-centric but AI-native. The result? A platform that integrates seamlessly into existing workflows while amplifying their outcomes. At its core, Squad replaces manual guesswork with automated precision, making product strategy smarter, faster, and infinitely more scalable.

The Agentic System That Thinks for You

Unlike conventional tools, Squad operates through a series of specialized AI agents. Each agent is designed for a distinct phase of the product journey discovery, ideation, strategy, planning, and delivery. The Discovery Agent scans raw user feedback to extract meaningful patterns, surfacing actionable opportunities before a human would even think to look. The Ideation Agent evaluates ideas, suggests new concepts, and guides decision-makers toward winning solutions. The Strategy Agent creates OSTs (Opportunity Solution Trees), ensuring the entire roadmap is aligned with actual business goals. Together, these agents form a self-optimizing system that continuously learns, adapts, and delivers with clarity and speed.

Built by Builders, for Builders

Founded by product and engineering veterans who grew frustrated with traditional development paradigms, Squad isn’t a tool built in isolation it’s a product born out of necessity. Co-founder Adam Flanagan, an engineering leader with a deep understanding of systemic inefficiencies, brought together a team that believed in building software properly from the ground up. The company’s remote-first culture empowers a diverse, global team. Still, regular offsites ensure the human connection remains strong, while a shared principle of ownership keeps innovation moving forward. And the best part? The entire team uses Squad to build Squad turning the platform into a living case study of its own effectiveness.

From Strategy to Delivery Faster and Smarter

Speed without alignment is chaos. Alignment without speed is stagnation. Squad solves both. Its roadmap capabilities are outcomes-based, not output-driven. Instead of focusing on what’s being built, Squad prioritizes why it matters. This strategic clarity filters down into every document, ticket, and task automatically. Using its Planning and Delivery Agents, Squad generates detailed product requirement documents (PRDs), organizes feature sets, and even creates test cases to ensure rigorous QA. By reducing the friction between strategy and execution, teams can iterate faster, fail safer, and ship better.

Integrations That Power Real Change

Software doesn’t exist in isolation and neither should your product strategy. That’s why Squad integrates with the tools businesses already use. Whether it’s feeding in data from CRMs, customer surveys, analytics platforms, or dev tools, Squad ensures insights are centralized, actionable, and tied back to business outcomes. From surfacing patterns in user feedback to highlighting gaps in test coverage, Squad doesn't just connect the dots it tells you what to do with them.

A Future Where Anyone Can Build, Properly

The democratization of software is no longer a theory it’s happening. But as access widens, the need for structure, insight, and clarity becomes more critical. That’s where Squad comes in not as a gatekeeper, but as an enabler. By simplifying and supercharging product development with AI, Squad empowers everyone from solo founders to enterprise teams to build with confidence, deliver with purpose, and innovate without chaos. As the platform continues to evolve, one thing remains constant: Squad is building toward a world in which anyone can develop and manage software, properly.

Adam Flanagan, Engineering, Co-Founder