Commanding the Future of Retail Precision: Inside StoreForce’s Unified Power Play

The Silicon Review

In the dynamic arena of specialty retail, where precision, agility, and experience converge, StoreForce has emerged as a vital conductor orchestrating operational harmony. With a platform engineered by retailers for retailers, StoreForce delivers more than a technological solution—it offers a symphony of efficiency, accountability, and real-time execution. Founded in 2010 by industry veterans Dave Loat and Chris Matichuk, StoreForce was born from deep-rooted retail expertise and a commitment to empower frontline operations with strategic clarity. Headquartered in Toronto, Canada, StoreForce has grown into the trusted backbone for many of the world’s leading specialty retail brands including Aesop, Kipling, LUSH, and Shoe Palace. At its core lies a powerful, all-in-one retail operating system that integrates workforce optimization, KPI performance management, and consistent retail execution—all from a single, mobile-accessible interface. In today’s volatile retail landscape, StoreForce offers more than just efficiency. It offers clarity in chaos. From North America to Europe, and Australia to Africa, retailers are leveraging StoreForce to meet demand fluctuations, seasonal surges, and localized workforce challenges with unmatched precision. Its suite of intelligent tools aligns corporate strategy with in-store execution—ensuring that each customer interaction reflects the brand’s promise and profitability goals.

Built by Retailers, For Retailers

StoreForce’s foundation is more than a clever slogan—it is a lived philosophy. Dave Loat, StoreForce’s CEO and Co-founder, has spent over 25 years consulting for and working with some of the world’s most recognizable retail brands. Prior to founding StoreForce, Loat was a founding partner at Karabus Management, the second-largest retail-specific consulting firm globally. This legacy of industry insight is deeply embedded in StoreForce’s DNA. Rather than imposing generic enterprise tools onto the specialty retail sector, StoreForce builds technology with firsthand knowledge of floor-level realities. Every feature is calibrated to real-world store dynamics: from scheduling challenges to sales floor execution, from labor optimization to KPI visibility. This “retail-first” architecture has created a groundswell of advocacy among executives and store managers alike. Testimonials from global brands praise the platform’s ease of deployment, real-time visibility, and transformative impact on sales performance.

One Platform. Infinite Efficiency.

StoreForce’s ecosystem is anchored around four core pillars:

Retail Workforce Management: With intelligent scheduling, StoreForce ensures that the right associates are in the right place at the right time. It balances labor costs with sales opportunities, helping stores remain agile during peak traffic hours or promotional events.
KPI Performance Management: Real-time analytics empower managers to adjust strategies and behaviors on the fly. This continuous loop of performance tracking and improvement transforms static metrics into actionable momentum.
Retail Execution: The platform ensures that brand standards, campaigns, and operational procedures are executed consistently across all locations—creating a uniform customer experience, regardless of geography.
Employee Engagement: StoreForce doesn’t treat employees as numbers in a scheduling matrix. The platform empowers them with flexibility, collaboration tools, and performance visibility—resulting in higher retention and stronger in-store culture.

Specialty Retail’s Most Trusted Ally

StoreForce serves as the connective tissue for back-end corporate strategies and front-line execution. Field managers, executives, and store staff each access tailored dashboards designed to deliver relevant insights without overwhelming noise. The result? A retail organization that operates as one unified entity, seamlessly aligned from HQ to the shop floor. Retailers across verticals—from fashion and footwear to beauty and lifestyle—have found StoreForce to be indispensable. Aesop and Kipling executives have lauded its real-time responsiveness and strategic impact, while North American operators like Shoe Palace and LUSH praise its sales-driving precision. Whether it's optimizing labor allocation during back-to-school season or executing new product launches across hundreds of locations, StoreForce equips brands with the agility to thrive in a market where timing, data, and consistency are everything.

Global Reach, Local Precision

Though rooted in North America, StoreForce has expanded its footprint across the UK, Europe, Australia, and Africa. Each deployment is tailored to local retail nuances—be it regional shopping patterns, labor laws, or customer expectations. What remains constant is StoreForce’s commitment to transforming complex operations into streamlined excellence. Retailers no longer have to compromise between robust functionality and ease of use—StoreForce offers both in a sleek, mobile-first design.

The Leadership behind the Momentum

At the helm of StoreForce is Dave Loat, a visionary with a passion for operational precision. Under his leadership, the company continues to evolve its offerings based on emerging retail needs, macroeconomic pressures, and technological advances. His experience guiding over 100 retailers through transformative strategies lends StoreForce a level of credibility few platforms can claim. Loat and his leadership team believe that specialty retail is not just about transactions—it’s about experiences. And those experiences must be consistent, data-informed, and employee-empowered.

Looking Ahead: Retail without Friction

As StoreForce continues to innovate, its focus remains steadfast: simplifying the complexities of specialty retail. With increasing pressure on brick-and-mortar locations to outperform digital channels, StoreForce provides the systems and insights that retailers need to deliver personalized, consistent, and profitable customer experiences. Its philosophy is clear—retail is not broken; it just needs better tools. And StoreForce is that toolset: sharp, elegant, and battle-tested.

Dave Loat, Chief Executive Officer