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October Edition 2023

Stryve Digital Marketing – Creating digital experiences and touchpoints that drive growth for B2B companies

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Stryve Marketing stands as a cutting-edge digital marketing and design agency specifically crafted to captivate the attention of the contemporary consumer. Their approach is elegantly straightforward yet incredibly powerful: they seamlessly merge creativity with a meticulous, data-driven strategy to create marketing campaigns that resonate deeply with their audience. Stryve Marketing’s approach revolves around the fusion of creative brilliance and data-driven precision. By combining creativity with insights, they not only capture the attention of the modern consumer but also convert that attention into meaningful engagement and, ultimately, brand loyalty. Through their innovative strategies and technological expertise, Stryve ensures that their clients not only keep up with the digital age but also lead the way in influencing the ever-evolving consumer landscape.

Content Marketing and Production

In the realm of digital content creation, the adage "content is king" holds true, but it's not enough to merely produce exceptional content – one must also adeptly promote it. In a landscape where a staggering 5 million new blogs and 720,000 hours of video inundate platforms like YouTube daily, visibility is key. Quality content is no longer sufficient; it must be tailor-made for specific platforms and easily discoverable.

The Stryve Digital Marketing team recognizes the value of strategic content promotion, understanding that inbound leads are a product of consistent effort and time. Acknowledging the scarcity of time, the team offers comprehensive solutions tailored to various content needs, be it crafting engaging landing page copy, creating compelling sponsored posts, or developing impactful webinar presentations.

Their approach commences with a meticulous content strategy rooted in purpose. Collaborating closely with clients, they delve into the customer journey, identifying touchpoints where content can foster audience engagement. This strategy is underpinned by insights from the customer lifecycle, keywords, measurement techniques, and distribution planning. Their content creation isn't arbitrary; it's a purposeful endeavor to prompt action, guiding audiences seamlessly from awareness and consideration to conversion.

When it comes to content production, the team leverages their expertise in SEO, copywriting, graphic design, video, and animation. They blend deliberate word choice, authenticity, and inherent value to craft content that resonates with the audience. Their creations are not confined to a singular medium; rather, they are meticulously formatted to cater to diverse audience preferences.

In the realm of content marketing, the team's philosophy revolves around the audience, not the creator. They understand that successful content isn't just about conveying a message; it's about building lasting connections. Their content endeavors are not merely pieces of information; they are the building blocks of recognition, community, and brand advocacy. In essence, they don't just create content; they craft experiences that inspire, engage, and cultivate loyalty among users and customers alike.

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Designing and Branding

In the realm of design, Stryve distinguishes itself not merely as a creator of visual aesthetics, but as a practitioner of a holistic problem-solving methodology. Their approach extends beyond the surface, delving into the intricate fusion of creativity, empathy, and rationality. This multi-disciplinary method is meticulously employed to fulfill the unique needs of their audience and profoundly impact the success of the brands they engage with.

Stryve takes immense pride in their ability to craft designs that transcend mere visuals. For them, design is a language that communicates the essence of a brand, narrates its story, and motivates action. Recognizing that a brand encompasses more than just its products or services, they perceive it as a living entity with its own personality and identity. Analogous to a person, a brand can wear a t-shirt or a suit, speak casually or command the room with intelligence – choices that significantly influence the caliber of clients, partners, and employees it attracts. Stryve excels in developing design and branding strategies that authentically articulate a brand's mission, vision, and values across every interaction point.

In the realm of strategic marketing, Stryve adopts a user-centric and business-objective-driven perspective. Whether conceptualizing a brand new website or a microsite, they meticulously align their designs with the needs of both users and the business. Their focus remains not only on the visual allure but also on the seamless flow of user experience, ensuring that the digital space they create becomes a proud and effective home for any business.

Moreover, Stryve harnesses the power of smart technology to augment the digital presence of their clients. They adapt to existing frameworks or propose innovative tool integrations, exploring avenues such as automations, chatbots, CRMs, and more. Through these smart tech solutions, they empower businesses to expand their capabilities, enhance user engagement, and elevate their digital marketing endeavors to new heights.

Beyond adapting to existing technologies, Stryve explores innovative solutions to enhance digital capabilities. Whether it's implementing automation to streamline processes, incorporating chatbots for real-time customer interactions, or integrating CRMs for efficient data management, they stay at the forefront of technological advancements.

In essence, Stryve’s approach goes beyond the conventional realms of design and marketing. Their holistic design philosophy, user-centric strategic marketing, and innovative use of technology empower businesses to not only establish a visually appealing digital presence but also create meaningful connections with their audience, drive engagement, and achieve sustainable growth. By combining creativity, empathy, rationality, and technological acumen, Stryve crafts experiences that leave a lasting impact on both brands and their customers.

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Leadership | Stryve Digital Marketing

Sourov De is a Co-founder and the President of Stryve Digital Marketing. He is fascinated by anything related to sales, marketing & social media, and is the founder of the Social Media Marketing Canada group on LinkedIn.

Ryan Burgio is a Co-founder and the Managing Director of Stryve Digital Marketing. As an entrepreneur, he is prone to bouts of incredible optimism and setting unrealistic expectations for his team.

“We’ve helped enterprise marketing teams and scale-up companies build their digital marketing capabilities to capture emerging opportunities. We take a holistic and consultative view of your marketing, regardless of which tactics we’re executing.”

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