Switchfly – Leveraging Robust Travel E-Commerce Solutions for Global Airlines and Financial Services Companies

The Silicon Review

Today’s traveler is far from the age-old conventional one who would first travel for miles to book tickets and then have no idea what to expect at the travel destination, the accommodation, the possible excursions and so on. The trip taken with such vague plans would also mostly turn out to be a harrowing experience for the traveler. The traveler today wants to make informed decisions even at the expense of performing extensive research in order to avail the best deals and packages. The new age traveller is increasingly depending on planning and book travel arrangements well in time before the actual trip via travel ecommerce sites. Internet users are enabled by these travel ecommerce site to prepare their very own itineraries with the help of online tools, price comparison websites or portals that allow reviews, which frequently provide visitors with the option for directly booking accommodation at the desired locations.

Switchfly is a travel e-commerce company, which has helped travel brands, including airlines, hotels, and their loyalty programs, offer high-margin travel products that create customer value and drive loyalty. As an early pioneer in travel e-commerce, they have invested heavily in the travel technology platform to ensure companies have the most comprehensive loyalty, packaging, and travel revenue solutions. The company provides leading airlines and travel brands such as American Airlines, British Airways, JAL, JetBlue, LATAM Airlines, American Express, Marriott Bonvoy, and Mastercard with real-time access to global travel inventory and the tools to control their customers’ experience and maintain customer ownership.

Offering State-of-the-Art Travel E-Commerce Solutions

Switchfly Loyalty: Switchfly Loyalty gives airlines, travel companies and financial services brands the tools they need to engage more customers and encourage them to spend more. Micro-segment and target any combination of profile or itinerary attributes. It allows members to earn loyalty points for travel purchases, and redeem points in combination with other payment methods. Customize travelers’ shopping and booking journey with different messaging options, discounts, primary & secondary promotions or exclusive deals. Automatically display content in other languages and currencies based on where your customers are. It provides real-time access to booking data, financial data, business intelligence reports, and web analytics, as well as automatic pass-through to back end systems.

Switchfly Packaging: Switchfly Packaging helps airlines, travel brands and financial services companies increase revenue by offering customers more relevant travel options through their direct channels. By connecting your company to global travel inventory, you can offer high-margin products that complement your core offering, including air, hotel, car, insurance, and activities. Configurable business rules and pricing controls ensure you present the right options and offers to the right customer at the right time while maintaining margins. Give your customers an easy way to search, build, and book vacation packages, and you can increase engagement and bookings. Offer customers loyalty point earning and redemption options on all travel bookings, as well as flexible points plus cash payments. The Switchfly platform unifies inventory received from different suppliers to create a common record while allowing for preferencing, enrichment, and de-duping. Customize travelers’ shopping and booking journey with different messaging options, discounts, primary & secondary promotions or exclusive deals.

Agent Tools: The agent tools put the power of Switchfly Loyalty and Packaging in the hands of your company's call center teams and customer support personnel. Whether you are an airline, travel brand, or financial services company, you can offer personal service or over-the-phone bookings to high-value customer segments as an option. With the agent tools, your call center representatives, concierge service providers, help desk operators, and other customer-facing staff members can make or modify travel bookings. Customer profile and booking data are integrated into an easy-to-navigate interface, ensuring call center agents can have information at their fingertips to serve customer inquiries. For financial services companies, delivering a fully branded travel loyalty experience that increases cardholder spending and attracts new customers requires the right mix of travel technology and travel products. The company's solutions give financial services companies the travel booking capabilities they need to keep cardholders engaged and play a bigger role in their customers' financial lives.

The Ardent Visionary Upfront

Nowell Outlaw is the Chief Executive Officer of Switchfly. In the past two decades his achievements include five career exits, four acquisitions and an IPO; the acquisition, transformation and resuscitation of two businesses; building two other profitable companies and helping to scale a startup’s revenues from $0 to $30MM in less than 36 months. And most recently, the turn-around and acquisition of a $50MM Series C VC funded AI company. He is always ready to contribute as a leader and a teammate, putting organizational goals ahead of personal recognition, anchored by a curiosity to keep learning, never stop exploring and constantly improving. Mr. Outlaw brings a fierce bias for action because in business speed matters and is essential to efficiently and effectively drive success.