30 Most Influential Companies Of 2022

Tangent – Crafting Memorable Customer Experiences through Product Design, Engineering, and Conversion Rate Optimization


There is cutthroat competition on every industry and spreading the word isn’t enough anymore. It’s like you are in a shark tank, but you don’t know which direction to take to survive. You might be doing a great job with dedication and commitment. In today’s digital world, consumers have unlimited choice. When they decide to buy a product or service, they have a chance to conduct an extensive search for this specific commodity thanks to the internet. For brands, online presence has become important more than ever. That’s the part where digital product agency steps in. To sum up, digital product agencies can guide you and help your business to grow with specific digital products. When it comes to choose the right agency for your brand, you need to set your goals and determine your primary needs. The advantage of working with a digital product agency is that you don’t have to look for multiple industry experts for different tasks because you’ll have a company that does it all with equally good results.

Tangent is a digital product agency with a 100-strong team of strategists, designers and engineers working from hubs around the world. The company's reliable, experienced team will become an extension of yours, and will bring their flexible work approach with them. They are more of a long-term partnership than short-term fling kind of agency, so that they can deliver their expertise and help you achieve long-term. As well as being experts in the field, Tangent prides itself on being an approachable and friendly team. Their longstanding client relationships are a result of successful product delivery as well as being able to have a good laugh with each other.

Improving Customer Experience with Best-in-Class Digital Solutions

Product Strategy: Whether you’re transforming an existing digital product or looking to launch a brand new one, Tangent's product strategy team will immerse themselves to uncover everything there is to know about your project, your product and the people the designing for. They bring the human factor to digital products, measure behavioral responses, and integrate this powerful customer insight in the solutions they put forward. Through a number of activities, such as interactive workshops to stakeholder interviews, they will work collaboratively with your team and get close to your customers to uncover unmet user needs or deep frustrations. The company will focus on your customer needs, guide your business forward with actionable insight, and deliver long-term strategic and innovative value.

Product Design: Tangent will shape digital products to make them functional and beautiful. From global multilingual responsive websites to apps and portals, they design enjoyable digital experiences used by millions of people globally. Their collaborative and transparent way of working with clients provides them with an early view of their initial concepts. They discuss their merits, address the issues and evaluate the impact of any given solution against any constraints- may they be budget, timeline or engineering effort. Tangent translates traditional brands into truly digital ones, and will consider the brand experience across all digital touchpoints. For them, that means going past color palettes and typefaces. They know that motion, interaction and animation can elevate your brand over a competitor’s.

Technology & Engineering: Tangent's agnostic approach to technology means they can design, build and support digital products that seamlessly integrate with your business infrastructure and improve your platform capabilities. Tangent has over 15 years’ experience designing, building and supporting web apps, websites and native/mobile apps, PWAs, APIs, backend services and RPAs and their agnostic approach ensures that regardless of tech stack or complexity, they're confident that they can help. The company has a large in-house technical team but can also scale up quickly through their offshore partner network. They are also experienced at delivering digital products using a variety of CMS’ including Umbraco, Contentful, Contentstack, Sitecore, Episerver, Wordpress, Drupal, and Django - just to name a few.

ISO27001 accredited for over 10 years, you can be safe in the knowledge that they adhere to best practice processes and methodologies to ensure the security of your application. Their managed services include on-premise and cloud hosting (Aws, Azure and GCP), supporting both greenfield and brownfield applications, as well as on-prem to cloud migrations.

Oli Green | Managing Director

As the MD of Tangent, Oli is responsible for setting company strategy and managing the leadership team. He works across all of Tangent’s client portfolio and has experience working with a range of client sectors including Technology, Media, FMCG, Telecoms and Retail. Oli was included in the British Interactive Media Association’s (BIMA) Top 100 List and is a regular commentator on UK digital media and marketing.

At 28-years old, Mr. Green is the youngest director of a UK-quoted company after joining the Board of AIM-listed social video group Brave Bison PLC in December 2018.

"We're the digital partner that helps scale your team and ship innovative products faster."