The Silicon Review
Smart System, Stellar Applications
In the olden days, dairy and technology were two different things. Many used normal methods and basic tech for this industry. It was Stellapps who came into the market as an end-to-end dairy technology solutions company – the first of its kind in India. It is an IIT-Madras incubated company founded by a group of IITians and technologists with a strong industry background and rich experience including IIT-Madras, IIT-Kharagpur and IIM-Ahmedabad alumni, with over 18 years of Industry experience across Wipro, Nortel, Ericsson, Alcatel-Lucent, AT&T, Vodafone, Telstra, Bharti-Airtel, Aircel, Avaya, Cisco et al.
The firm produces and procures comprehensive farm optimization and monitoring support, which helps dairy farmers and cooperatives maximize profits while minimizing effort. Stellapps is funded by Omnivore Capital – a fund anchored by Godrej Agrovet Limited and investment patrons include a large group of IIT alumni. The company’s innovative applications and state-of-the-art mechanization tools leverage the Internet of Things (IoT), Big Data, Cloud, Mobility, and Data Analytics to improve Agri- supply chain parameters, including milk production, milk procurement, cold chain, animal insurance and farmer payments.
The Company’s Main Attraction
Its SmartMoo™ IoT router and in-premise IoT Controller acquire data via sensors that are embedded in Milking Systems, Animal Wearable, Milk Chilling Equipment & Milk Procurement Peripherals, and transmit the same to the Stellapps SmartMoo™ Big Data Cloud Service Delivery Platform (SDP) where the SmartMoo™ suite of applications analyse and crunch the received data before disseminating the Analytics & Data Science outcome to various stakeholders over low-end and smart mobile devices. The patent-pending hardware and software are designed to scale horizontally across other industry verticals.
The SmartMoo™ Cloud is capable of supporting data arising out of tens of millions of litres of milk through the milk production, procurement and cold chain flow across millions of farmers.
Other Products and Services of the Company
SmartFarms™: The Milk production application
SmartFarms™, a cloud-based farm and herd management system for animal recording, productivity and peak-yield management, breeding, preventive health care, fodder management and veterinary care, powered by a powerful proactive analytics module. It is a complete automated solution for dairy farms.
smartAMCU™: The Milk procurement application
smartAMCU™ is an Automatic Milk Collection Unit (AMCU) that optimizes and simplifies milk procurement for dairy farmers, milk collection centres, and societies in general. Advanced analytics and seamless MIS integration enable real-time acquisition and dissemination of milk procurement data, thereby improving procurement efficiency.
ConTrak™: The Coldchain management application
ConTrak™ optimizes cold chain management through an advanced, web-based, real-time monitoring and reporting system designed for Bulk Milk Coolers, Silos, and Cold Rooms. BMC Remote Monitoring System and Data Logger based on IoT principles with powerful sensors for cold chain management aid dairy farmers in premium milk production.
AgRupay™: The Farmer wallet application
AgRupay™ allows farmers to make real-time payments at the point-of-purchase of crops (milk). Farmer wallets ease out the money collection process for crop purchase by processors and service providers. In addition, they enable suppliers to make better offers to dairy farmers, allowing farmers to enjoy discounts and cost benefits.
MooKare™: The Cattle insurance application
MooKare™ leverages herd management data to equip dairy farmers with accurate health, mortality, and yield estimates. It integrates seamlessly with existing insurance settlement and claim processes. The real-time view of animal parameters ensures that dairy farmers only pay context-based, animal-specific insurance premiums.
The Two Leaders of the Firm
RanjithMukundan, CEO& Co-founder:
He is currently focused on scaling the organization and streamlining the execution to keep pace with the increasing market traction in India and abroad. He was previously with Wipro Technologies as its Global Head of Telecom Value Added Applications (VAS) Practice and Head of Centre of Excellence (CoE) with a Product Innovation & Intellectual Property (IP) creation and Thought-leadership charter. He has more than 20 years of Industry experience across R&D, Project execution, Business Development and Technology Consulting. He has an MS in Telecom & Software Engineering from Illinois of Technology, Chicago.
Mr Ravishankar G. Shiroor, Business Development Head & Co-Founder:
Ravishankar is presently focussed on new client acquisition and planning to increase the revenue by 4 times vis a vis previous financial year. He was previously with Wipro Technologies as its Global pre-sales & consulting head, Apps Practice and Member of Wipro Center of Excellence (COE). He has more than 20 years of Industry experience in embedded software, Product management of next-generation solutions like IPTV, mobile IP multimedia services. He has an M.Tech in Telecommunications from IIT Madras.
“We help farmers by providing the latest technology which they can use for their dairy production.”