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April Special Edition 2021

A full-service, integrated advertising agency and marketing firm delivering excellent results to make its clients stand out from the rest: The Brandon Agency


In the fast-paced world we live in, business owners clearly understand that marketing is really important for a company’s growth and success. But we always have some questions like “How can a marketing firm help you?” “Do you know how and where to start?” “What if the firm is not creative enough?” Experts are certain that a marketing firm will serve as an excellent facilitator for a brand to achieve immense success. The main motto of a marketing firm is to deliver cohesive, exhilarating, and well-made campaigns to help you reach your target audience. Marketing firms are usually comprised of experts who work together to make sure that businesses manage to achieve their marketing goals.

Globally, there are various marketing and communication agencies delivering excellent services, but The Brandon Agency stands out from the rest. Known as an agency with business minds and creative hearts, The Brandon Agency is a digitally-centric, data-driven integrated marketing and communications firm on a mission to develop and execute revolutionary business-building ideas that help its clients grow. The company provides a bouquet of marketing services like Brand Strategy, Media, Paid Search, eCommerce, Analytics, Content Development, Social Media, Public Relations, Email Marketing, Search Engine Optimization, Web Development, and Retail Experience. The Agency also specializes in high-growth industry categories such as Health and Wellness, Healthcare, B2B, Outdoor Leisure, Financial, CPG, Travel and Tourism, Telecommunications, and Utilities.

In conversation with Scott Brandon, CEO of The Brandon Agency

Q. Tell us about your content development. What are the factors that will contribute to the engagement level?

Content Development is about authenticity and storytelling. Every piece of content we create has to speak to the consumer where they are so that they see the brand and see themselves in the brand. We create all types of content for both internal and external marketing channels, including websites and social channels. Content is vast and can take on many forms, for example, blogs, infographics, recipes, contests, white papers, videos, photography, animations, and more. Regardless of the type, the content has to be interesting, relevant, and most of all entertaining if it is going to have engagement.

Q. What is the main purpose of data-driven marketing approach? How does it help the organizations in their marketing endeavor?

The purpose of data-driven marketing is to make decisions based on actual data rather than on feelings, intuitions, or observations alone. We use both quantitative and qualitative data to uncover new insights along our clients’ purchase journeys. These insights reveal new revenue and growth opportunities for them. This also gives us the ability to target media and tailor creative messaging to reach the right audience at the right time with the right message.

Q. Business owners trying to compete in this highly competitive market usually find themselves facing a dilemma with their digital marketing campaign. How do you help them find the right tool that they can use and focus on?

We use all the data available to learn about a client’s customers to make tactical recommendations that will drive results. Every digital marketing plan is different, and by investing the time at the beginning of a plan to really know the customer and understand how they behave through the purchase journey, we eliminate wasted time and spending, hitting the target faster and more effectively. We also constantly learn and optimize once a campaign starts so that we can make sure we achieve the desired objectives and KPIs.

Q. How do you source good candidates to maintain the quality of your services?

Our people are our greatest asset. We have a thorough recruiting and vetting process that ensures we add team members that are smart, dedicated, and driven by results as much as we are. We want people who optimistically face the unknown, are innovative with their resources, and thrive on problem-solving.

Q. How do you bridge the gap between offline and online marketing services?

The way to bridge the gap between offline and online marketing services is to think about the consumer path to purchase holistically. Online marketing tactics affect offline behavior and vice versa. With multiple connected devices always available, consumers interact with brands in a variety of ways before making a purchase. They receive a direct mail piece, use their smartphone to search for more information, ask a friend for a recommendation, and hunt social media for a coupon code. As online and offline worlds merge, savvy organizations will understand the need to deliver integrated experiences across every channel.

Q. Do you have any new services ready to be launched?

We are expanding our capabilities to create and manage additional online marketplaces. We currently serve Amazon and Walmart but are expanding our services to include eBay, Etsy, and Target.

Meet the leader behind the success of The Brandon Agency

The Brandon Agency was founded in Myrtle Beach SC in 1959 by Cecil Brandon. Cecil was a highly creative visionary and was before his time in helping turn Myrtle Beach into one of the most popular tourism destinations in the world. When Cecil’s son Scott Brandon (CEO) joined the agency in 1993, he quickly began adding core competencies and services including web development, public relations, organic social media, SEO and analytics. The agency made a bold move in 2004 opening an office in Charleston, SC and moving its headquarters there. Through key acquisitions in 2013, 2014 and 2015, The Brandon Agency acquired expertise and clients in the B2B, CPG and travel sectors as well as a key office in Charlotte, NC. The growth and geographic expansion has helped us become one of the largest independent agencies in the Southeast.

“As a digitally centric, data-driven integrated marketing and communications firm, our mission is to develop and execute revolutionary business building ideas that help our clients grow.”