The Silicon Review
‘Empowering practices to thrive in the digital age by attracting and converting patients, improving patient experience, and streamlining front office operations.’
PatientPop Inc. created a practice growth platform that transforms the way healthcare providers promote and advance their practice. Its all-in-one solution powers patient acquisition, reputation management, retention marketing, and business insights. PatientPop also helps patients leave reviews and generate word-of-mouth referrals online.
While Cofounder Luke Kervin and his wife were expecting their first child, he realized healthcare was far behind when it came to providing a modern, seamless customer experience. While many non-tech industries were evolving to meet consumer expectations of digital convenience, healthcare providers didn’t have the time or resources to maximize their online presence, offer a modern patient experience, and automate their front office processes.
Kervin says, “The entrepreneur inside me saw a void in the marketplace.”
He and Cofounder Travis Schneider had just sold an eCommerce platform, and the two entrepreneurs were ready for a new endeavor. They started PatientPop with a vision to provide an elevated level of service to patients while helping practices grow, modernize, and streamline.
What learnings have helped you to set PatientPop up?
First, this was the third technology company I helped build from the ground up. Second, my background in ecommerce gave me a fresh set of eyes — I couldn’t accept the status quo when it came to the healthcare experience.
Tell us about your first product that was launched.
My Cofounder Travis Schneider and I believed in validating the market before putting an enormous amount of time and money into a product. We built an MVP of PatientPop in six weeks, and ‘hit the streets’ ourselves to see if the product would sell. Many of the healthcare providers we showed PatientPop to signed up (and many are still with the company today); we realized the idea had legs.
What kind of mixed responses have you received from your consumers over the years? How have they motivated you to shape your offerings/grow the company?
We run a “Voice of the Customer” survey each quarter and constantly analyze our customer satisfaction ratings. Through the two customer feedback avenues, we see what features/updates they want, as well as how we can improve our customer experience.
If you have to list five factors that have been/are the biggest asset to your organization, what would they be and why?
Being the first Practice Growth Platform on the market: No company had identified the need to offer a single platform designed to help practices grow, modernize their patient experience, and streamline their front-office, so we capitalized on the void in the market. We’re just now seeing competitors in the space.
An amazing product: We built a beautiful, intuitive all-in-one product that shows real ROI for our customers.
Our team and culture: We hire talented people that embody our mission and values… and we offer them incentives to stay, such as allowing the team to bring their dogs to work, creating a beautiful office space, and offering a fast-paced, and fun, learning environment.
Our backgrounds: Travis and I have unique backgrounds building two ecommerce marketing businesses. This allowed us to apply ecommerce best practices to help healthcare practices grow and improve their customer experience. We also know that we’re great business partners.
Our partnership with athenahealth (a leading EHR and billing Software Company): They provided our seed funding and a spot in their accelerator program. They’re still one of our partners today.
What do you feel are the reasons behind?
Our product fills a void in the healthcare industry that desperately needed to be filled.
PatientPop’s practice growth solution is intuitive and saves healthcare providers from dumping time and money into piecemeal solutions and marketing consultants.
We keep experiencing product adoption in the marketplace, our sales team is hitting huge numbers, and our customer success teams really form a partnership with our clients. This all contributes to a really positive customer LTV.
How do you and your company contribute to the global IT platform and society at large?
We’re transforming the healthcare experience to be an easier, more positive journey for patients.
Where do you see you and your company a couple of years from now?
Our goal is to achieve $100 million in annual recurring revenue within a 5-7 year time span from inception, and we are on pace to get there.
Meet the brilliant minds
Luke Kervin and Travis Schneider, Cofounders/
Co-CEOs: Luke and Travis are the Cofounders and CEOs of Santa Monica-based PatientPop. Prior to starting PatientPop in 2014, the two successfully Cofounded and sold two e-commerce companies, respectively to PopSugar and Meredith Corporation. As of today, Luke and Travis have raised $25M of Series A funding for PatientPop and grown the team to over 130 employees.