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November Special Edition 2022

Competent legal services, assisting clients to achieve winning results that sustain their long-term goals: The Long Law Group


The Long Law Group is a boutique firm of elite attorneys who rely on their extensive experience in the business and entertainment worlds to provide advice and counsel to businesses and individuals in a variety of industries. The firm builds long-term partnerships with professionals and businesses of all sizes, from sole proprietors and startups to established companies and high-profile athletes and entertainers. The Long Law Group’s clients return to it again and again because of its ability to offer high-quality, customized legal solutions, while delivering affordable and efficient results. Whether it is a business matter, an employment issue, or litigation, the firm acts as true advocates for you as your trusted legal counsel. The Long Law Group  take the time to learn your business and goals to provide zealous yet ethical advice and counsel that furthers those goals and overcomes the challenges that you may face.

It offers legal advice and advocacy tailored to your unique needs and objectives. The firm understands that every business is different. The Long Law Group makes it its mission to learn your business and the nuances of your industry so that it can achieve the most effective and efficient outcomes on your behalf.

Entertainment & Sports

Trusted advisors to individuals and businesses in the entertainment and sports worlds .Entertainers, athletes, producers, content creators, and others work with The Long Law Group to receive the guidance of professionals who know how to provide the legal protection and attention their projects deserve. The Long Law Group’s multifaceted entertainment and sports practice provides transactional legal counsel across a variety of matters, including talent representation; motion picture, television and new media development; production; distribution and licensing; private equity investment; and strategic corporate counsel. The firm also serves as outside production counsel on film projects. In addition, its Business and Creative Development Practice focuses on working with filmmakers, producers, and other content creators in developing, packaging, and exploring creative content opportunities in the marketplace.

The Long Law Group work with clients to draft and negotiate a variety of entertainment and film-related agreements, including:

  • Private placement memoranda and all corresponding documents for private equity raises to fund film projects
  • Operating agreements for production LLCs
  • Production agreements, including cast and crew agreements, releases, location agreements, music licensing, literary option and purchase agreements
  • Independent contractor agreements
  • Option and licensing agreements
  • Non-disclosure / confidentiality agreements
  • Submission release agreements
  • Distribution agreements

The services the Long Law Group provides for its entertainment clients include:

  • Serving as Production Counsel on feature film projects
  • Talent representation
  • Motion picture, television and new media development
  • Securing and memorializing distribution deals
  • Option and licensing deals
  • Production and other entertainment issues

Business & Corporate

A reliable partner in growing your business through all its stages of development. Many large law firms overlook the needs of small and mid-sized businesses. The Long Law Group is a committed ally of businesses of all sizes, helping clients fulfills their organizational missions by meeting their transactional and compliance needs. The firm’s business and corporate practice represents clients ranging from individual entrepreneurs to start-ups to middle market companies. The Long Law Group partners with its clients to offer careful planning at all stages of a business lifecycle, ensuring the seamless operation of the enterprise. Its attorneys provide sophisticated business advice to in-house counsel and act as outside general counsel for clients who want regular access to attorneys but do not need a full-time, in-house attorney. As outside general counsel, the firm gets to know its clients, their business, their employees, their products or services, and their industry. The Long Law Group is available to attend board meetings, company training sessions, and meetings with senior management. With this level of engagement, if a legal issue arises, it knows the context in which it arises and can advise clients accordingly. In addition to advising clients on day-to-day transactional matters and concerns, it also counsel clients on forming and structuring limited liability companies, corporations, domestic joint ventures, and partnerships.

Meet the Leader behind the success of The Long Law Group

Toni Y. Long is the Managing Partner and Founder of The Long Law Group, who specializes in Corporate and Entertainment transactional work .Her corporate practice focuses on corporate governance, maintenance and formation, asset/stock purchases and sales, securities, and other corporate issues, as well as serving as general corporate counsel. Since founding the firm, Toni has collaborated with other attorneys and counseled clients on complex M&A and financing transactions totaling more than $400 million.

Toni advises a broad range of business clients, from sole proprietors to emerging businesses to not-for-profit institutions to middle-market companies, in a variety of industries, including film, television, music, gaming, new media, eCommerce, commercial and investment banking, insurance, retail, manufacturing, agriculture, transportation, consumer products, restaurants, health care, software and technology, fashion, marketing, and public relations.

Her Entertainment & Sports practice focuses on production, talent representation, motion picture, television and new media development, distribution and licensing, and other entertainment issues. Toni provides legal advice to writers, directors, producers and production companies, offering legal representation at all stages of production. She has served as production counsel for independent film projects.

“We make it our mission to learn your business and the nuances of your industry so that we can achieve the most effective and efficient outcomes on your behalf.”