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50 Most Valuable Brands Of The Year 2018

The Path to Excellence: BP Logix, Inc., Developer of Award-Winning Process Director, Sets the Pace for Digital Business


“We are known for exemplary customer support — plus a willingness to roll up our sleeves and help customers figure out solutions to their questions or challenges.” - Jay O’Brien

Simply automating and optimizing business processes is not enough to keep pace with the speed of digital operations today. Businesses must streamline their workflows, build decision-making data into everyday processes, create a positive end-user experience on diverse types of devices and deliver applications and services to employees, customers, and partners quickly and efficiently. In choosing that path forward, global enterprises across many sectors have turned to BP Logix, Inc for transformation-driving technologies. The pace-setter in business process management solutions, BP Logix software helps organizations achieve digital transformations that align their operations and increase their agility.

BP Logix provides a low-code/no-code BPM solution for rapid digital application development. Its flagship product, Process Director, unites IT and business users enabling them to deploy sophisticated digital business solutions in a fraction of the time and cost of traditional development. Process Director’s award-winning business process management (BPM) software is available either on premise or in the cloud, powering workflow-driven solutions that cross organizational boundaries.

BP Logix customers rely on Process Director to build solutions that address the range of operational challenges faced by today’s enterprise. Included in those are processes relating to CAPEX, Asset Retention, Purchase Requisitions and Reconciliation, Onboarding, Offboarding, Policies and Procedures, Grant Processing, Contract Management; Document Review and Approval, Governance and Regulatory Requirements – as well as Claims Processing, Inventory Reconciliation, Procurement —and more.

BP Logix was incorporated in 2008 and is headquartered in Vista, California.

Interview Excerpt: Jay O’Brien, Founder/CEO

Why was the company established? And how did you expand your company and its offerings over the years?

Having been involved previously with software companies that were focusing on collaboration and productivity, I realized there was room for other solutions to address both issues. My idea was to create technology that would bring greater efficiency to managing and automating business processes. Never before had anyone attempted to apply a ‘time-based’ methodology to solving the issues associated with automating processes. We believed we were building something unique in the marketplace. The US Patent Office agreed, and we were granted a patent for our innovative technology, which we call the Process Timeline™.

How successful was your first project roll out? Share the experience.

Our first product, Workflow Director, was well received. When we launched Process Director ten months later, we inadvertently created some confusion. Customers were not sure whether they needed both products or one – and, if so, which one. Since both Workflow Director and Process Director were built on the same platform, we decided to integrate them so that customers could select whichever solution was most effective in their environment. We called the expanded product Process Director and are pleased that the decision to merge the products resulted in happier customers and an easier way to describe and demonstrate the product.

What challenges did you face in your initial years? What can your peers learn from it?

The first company I co-founded was built on incredible technology. It revolutionized the method of network management for highly complex networked environments. The product itself was outstanding, but the piece I had overlooked was the buying habits of some of our target customers. We subsequently realized that the market was looking for a more comprehensive solution, starting with network management but featuring performance, security, and asset management as well. Customers would often choose bundled products with inferior network management capabilities. We overcame this by partnering with, and eventually selling to, a large IT software company.

What kind of mixed responses have you received from your customers over the years? How have they motivated you to shape your offerings/grow the company?

We solicit input from key customers through our Customer Advisory Board. Their implementations of our product have provided many insights into enhancements we subsequently have offered. Concurrently we also introduce many new features and functionality based on where we believe the market is moving. In some cases, as with our social media integration, we were several years ahead of our customers who are only now finding new and exciting use cases for features we had released earlier.

About the adaptability, how do you stay relevant to the customer interests and needs in this high volatile market?

Technology changes rapidly. As a result, it is very important to be aware of a changing landscape and to understand the impact that emerging technology may have on our products and direction. Adaptability, for me, is the ability to make changes rapidly. I am constantly reevaluating our industry to recognize changes and patterns. We are then able to respond by making the appropriate changes to product direction. Some of the larger companies in our space react with the flexibility and agility of a freight train. By the time they recognize an opportunity, they are too late. That is why being nimble and responsive is a mark of who we are.

Customer service varies, but companies can still be successful. How do you maintain your customers’ trust and loyalty?

We work hard every day to win, then retain, customer loyalty. Our technical support team is always on the front line of handling our customers’ requests and responding to their needs. Our marketing team works with the technology side to promote awareness of what the customers are doing, The Customer Advisory Board represents a point of contact in that communication feedback loop. We never take customer loyalty for granted. Instead, we work hard to deliver value to the customer every day and in every interaction with our team.

Furthermore, we strive to provide technology solutions that address real-world problems in a way that eliminates the fear factor. Customers can use our platform to conduct business as they always have—albeit more efficiently, and with greater accountability—or they can use it to launch themselves into the era of digital transformation.

Above all, we are responsive. We involve ourselves in every aspect of what we do at work, as well as being actively involved in our communities and industry.

Do you have any new products ready to be/getting ready to be launched?

Yes. We are in the midst of developing major enhancements that address the way that companies are conducting and transforming their digital businesses. We fully expect that the functionality we will be launching later this year will have an impact on how companies address the needs of their digital journey.

As a question on sustainability, where do you see your company a couple of years from now?

The rapid adoption of AI and machine learning, combined with the explosion of the Internet of Things (IoT), have transformed the role of our BPM platform to become the load-bearing infrastructure supporting digital transformation. The growing communication stream from IoT-connected devices—a significant part of what people mean when they think about Big Data—compels organizations to use smart technology to process that data and take action. This means our company will be involved in more critical applications, and our technology will be used to quickly learn from, and act on, business information.

The Brains Behind The Operation: Jay O’Brien:

Jay brings a background in technology as well as entrepreneurship, coming from a family steeped in both IT and entrepreneuring. Jay’s father was an executive with IBM for 25 years. As a result, Jay was enmeshed in IT from an early age. Consequently, he has been fascinated with the ability to use technology in non-obvious and novel ways.

Responsible for guiding the architectural direction of BP Logix, as well as leading it in new technologies and partnerships, Jay is co-owner of the patent for the Process Timeline™ granted in 2012.

Previously Jay served as Chief Technical Officer for both BP Logix and iMarkup Solutions. At iMarkup (which he co-founded and sold to CA in 2007) and at Peregrine Software, Jay’s expertise in authentication, security and encryption were acknowledged by awards granted for the software he developed.

Jay is a graduate of Texas A&M with an emphasis in Computer Science and Telecommunications. He enjoys playing racquetball, off-road driving, and competing in a number of sports. Jay lives in Vista, California with his wife.