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September Edition 2023

Transfuture – Designing user-friendly websites and mobile solutions that are custom-fit, rich in value, and effective


If only given 15 minutes to consume content, 66 percent of people would prefer to see something beautifully designed versus something plain and simple. Your website’s design is an important part of your online marketing presence. Your website is one of the most important aspects of your brand’s online presence and it's important that you design it right. Your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions. So, you can’t afford any website fails that might cause your prospects to bounce off your website. Your website should be designed keeping in mind your audience and should ensure that it provides good user experience. There are a lot of other benefits of a good website design for both your business and your audience. Website design is an important matter and should not be taken lightly. A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides good user experience and helps your website visitors access and navigate your website with ease.

Transfuture is an award-winning Brooklyn-based digital consultancy specializing in web and mobile strategy, branding and design solutions for businesses and non-profits. Transfuture is a close-knit creative team specializing in UI/UX, brand development, web development and custom messaging for businesses looking to grow. All of its work manifests as a custom web presence. And the content management system of choice is WordPress. In addition to its core offering, the company collaborates with a pool of diverse and trusted talent — relationships that it has cultivated over several years for ancillary services such as advanced SEO, copywriting, graphic design and mobile app development.

Leveraging end-to-end digital solutions

Website Planning & Strategy: Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page. Through a formal process of early planning and discovery, they identify the foundational elements needed to support your business plan and produce real value. They will work closely with you to produce an innovative, multi-tiered web strategy specifically designed around each of your unique priorities.

Brand Identity: People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them. Your web presence is more than just your website. It needs to hold your brand high and inspire your audience from all directions – web, social, mobile. They will help you create a comprehensive online identity that people will be more likely to believe in. The result: more customers. More advocates.

Web Design / UX & UI: Understanding the psychology of your audience is a critical step toward producing a successful product. It’s generally a safe assumption that your average site visitor will have the same two or three questions on their minds each time they visit. Designing an interface that preemptively answers those questions reduces the dissonance between consuming your content on the one hand and making a decision (to click, to buy, to submit) on the other.

WordPress Development: WordPress is entirely customizable to accommodate any design requirements they throw at it. As professional designers, they can help you build a custom experience that your audience will only associate with your brand. Plugins are also highly customizable by design. This enables us to integrate plugins from multiple sources while consistently matching your site aesthetic for an entirely custom finish.

Search Engine Optimization (SEO): Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. That’s why the best web design companies will include SEO with their services. One of the critical first steps to any responsibly designed site is ensuring that your site’s code and content are primed to index highly in search engines. By laying down a strong foundation of clean, optimized code, they give your content the best chance it can have to rank for relevant keywords and phrases.

eCommerce: There are more eCommerce options available today than ever before. It’s also easier and more affordable than ever to sell online. Contact us to discuss your project and determine which eCommerce solution is most appropriate for your long and short term goals.

Web Content Accessibility Guidelines (WCAG): The best way to ensure that anyone and everyone are able to actively engage with your content online is to design your site in accordance with WCAG 2.0 Level AA accessibility guidelines. State and federally funded nonprofits are legally required to conform to WCAG 2.0 Level AA accessibility guidelines. This requires meeting as many of the 38 WCAG 2.0 AA success criteria as possible. Their team is trained to ensure that your site scores high for accessibility compliance while avoiding the cost burdens associated with remediation and litigation.

Erin Guthan | Co-Founder & Managing partner

Erin Guthan specializes in designing high performance web solutions for diverse and dynamic content. Erin is constantly exploring new and better ways to develop vanguard web experiences. Proficient in all facets of website development, Erin converts client requirements into elegant sites that engage users and feature irresistible calls to action. Erin's approaches to interface design combines Gestalt design principles with an intuitive understanding of how people complete tasks and seek answers.

“By delivering large agency results at small agency pricing, we help businesses and organizations reach their full potential on the web.”