50 Best Companies to Watch 2020

Unlocking Performance through Reliable and Secure Online Assessments: Questionmark


“Questionmark gives businesses and organizations the valid, reliable and fair information they need to make good decisions. This in turn gives customers a competitive edge.”

A golfer must select the right club and then deliver the proper swing to hit the ball. Similarly, organizations must choose the right type of online assessment tool and deploy it properly to unlock their potential and that of their people. That can mean improving performance, meeting the compliance requirements and ensuring that employee talent hits the performance mark.

In other words, choosing the right assessment tool and implementing it properly is crucial to the success of the organization.

Questionmark Computing Ltd is a full-service enterprise-grade assessment platform, professional services and ready-made content provider. It provides a secure enterprise-grade assessment platform and professional services to leading organizations around the world. It delivers with care and unequaled expertise, enabling organizations and individuals to maximize their performance by supporting their learning and compliance needs.

Dr. Lars Pedersen: Interview Highlights

Q. Can you tell us about your services in brief?

Questionmark helps organizations and their people unlock their potential to deliver better performance. It does this by helping them make more informed decisions, based on a clear assessment, and a real understanding of the capabilities of their people.

We provide a secure enterprise-grade assessment platform, professional services and ready-made content. We deliver these to leading organizations around the world with care, and unequaled expertise.

We help our customers succeed where the cost of failure can be high, by safely and securely identifying standards around risk and weakness, particularly in areas of regulated activity.

Our customers can improve their performance and meet their compliance requirements by using assessments that are valid, reliable and defensible.

Q. Does your platform provide a complete picture of a company’s critical KPIs to increase productivity? How does it help in decision making?

Decisions matter. When good decisions are made, businesses can meet their critical KPIs. This applies particularly in the context of people-based decisions. Productivity is higher and team members feel more engaged.

Making good people-related decisions often depends on the quality of the information they are based on. Our assessments enable organizations to:

  • Improve performance and meet compliance requirements: Our full-service online assessment tool and professional services help the customers to improve their employee and business performance and meet their compliance requirements.
  • Unlock potential: We enable organizations and individuals to improve their performance by unlocking their potential and that of their people, starting with a clear and accurate picture of how they perform.

Q. How do you deal with the ‘never-ending change’ in digital transformation?

Firstly, we help our customers face this challenge. Our platform is used by the customers to author specific assessments that pinpoint the intricacies of technologies. It is also used by organizations to gain insight into how well they keep up with the change that is driven by new technologies.

Secondly, we continuously face this challenge ourselves as a technology company. New technologies drive our growth as a business as they typically lead to a growth in assessments elsewhere.

Q. Do you provide the necessary support and training for employees?

We pride ourselves on offering great training and first-class customer support. Our customers tell us that test-setters and test-sitters find the platform easy to use and that our customer-facing teams are helpful experts.

We offer a mandatory start-up service, which is broader than training. It includes project management to hand-hold our customers as they start using our technology. We lead them through their first assessment program.

We also have embedded ‘Questionmark OnBoard’ on the platform. It is a step-by-step guide of how to do the most common tasks.

As a result, our customers get up to speed much faster, which means high-quality information can be gathered more quickly.

Q. How does your solution provide a competitive edge to your clients? How do you gain insights to keep your clients ahead of the curve?

We help improve our customers’ competitive edge by enabling them to better manage what in most cases is their most valuable asset, the people that work there.

Our service helps them make informed decisions about who needs to learn what, who has what potential, who has what aspirations, and much more.

Embedded statistical analysis of test results enables customers to make informed decisions based on assessment results.

The statistical analysis can also be used to assess whether the questions used in the assessments are fair, valid, and reliable. So our customers can continuously refine their questions to ensure that the data they have, that people-based decisions are based on, is sufficiently representative.

The benefits include:

  • Enterprise-grade platform: We are the experts with the experience to help, develop, and deliver effective testing methods and questionnaires done in the right way, globally.
  • Identify training requirements: We enable customers to understand how their people perform and to identify the right learning and development and compliance training requirements.
  • Military-grade security: We were the first assessment management company to secure Federal Risk and Authorization Management Program (FedRAMP) authorization from the US government and military organizations to deliver cloud assessments. Many service enhancements we made to qualify are also available on our civilian cloud offer.
  • Easy to integrate: We offer secure powerful integration with other learning management systems(LMS), learning records stores(LRS), and proctoring services, making it easy to bring everything together in one place.
  • Professional services: Our professional services help to increase the benefit of our assessment platform and to ensure assessments are done in the right way. We can get customers up to speed more quickly or take on the overall management of the product ourselves.
  • Assessment content: Ready-made content that customers can use or adapt themselves
  • Full service and global support: Our cloud-based assessment platform offers rapid deployment, scalability for high-volume test delivery, 24/7 support, and the peace-of-mind of secure, audited U.S., and European-based data centers.

Q. What are your trajectories for the next five years?

More and more organizations will realize that their management information is incomplete without a clear assessment of their capabilities and expertise. So, we anticipate that the Questionmark Platform, Professional Services, and Content offers will continue to play a greater role in informing better decisions.

Currently, we are seeing a substantial interest from an increasing number of companies currently doing assessments using pen and paper and are considering electronic and online solutions. As these organizations realize the scale and data analytics benefits of doing this with a platform such as Questionmark, we expect the market to continue to expand.

The pre-eminent leader behind the success of Questionmark: Dr. Lars Pedersen

Dr. Lars Pederson is the Chief Executive Officer of Questionmark. He has more than 20 years of experience in growing global technology companies from around the world including the USA, Denmark, Italy, Ireland, Japan, and the UK. He joined Questionmark as CEO in 2019. He has a proven track record as a strategic visionary committed to operational excellence.

Dr. Pedersen served as CEO of Creditcall, which specializes in payment gateway services. He also served as President of NMI, a market-leading US-based payment gateway.

“We pride ourselves on offering great training and first-class customer support. Our customers tell us that both test-setters and test-sitters find the platform easy to use and our customer-facing teams act as helpful experts.”