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10 Best CMOs to Watch 2020

Lindsey Irvine, CMO of MuleSoft: A galvanizing leader who is confronting marketing challenges with unmoved determination


APIs, or application program interfaces, are vital tools for businesses in all industries. The importance of APIs from a technical standpoint, they allow the capabilities of one computer program to be used by another. They are a means by which two different applications can communicate. APIs enable companies to grow their businesses more quickly than ever before and represent an answer for the organizations currently spending more than $590 billion per year integrating disparate systems. Like the Web, which opened up the Internet's potential, APIs drive a new wave of innovation centered on sharing services. Organizations in all industries are looking to learn more about APIs and their potential to transform the business processes. APIs have the potential to transform businesses. Traditional strategies rely on large sales forces, paperwork, and other time-consuming, outdated, and expensive measures to run their businesses, and the practice is becoming less sustainable all the time.

MuleSoft is the world's number one integration and API platform, makes it easy to connect data from any system to create connected experiences, faster. The firm is a provider of the leading platform for building application networks. It also provides a widely used integration platform for connecting applications, data, and devices in the cloud and on-premise. The flagship product of MuleSoft, Anypoint Platform, makes it easy for businesses to incorporate seamless integration and interoperability throughout an enterprise. Anypoint Platform offers several valuable components such as CloudHub and Mule as an Enterprise Service Bus (ESB) that make it easy to share information across applications, services, systems, and even legacy systems. These solutions provide connectivity that allows organizations to unlock their systems and data so that they can create powerful, cutting-edge APIs.

Why the name Mule

The "mule" in the company's name comes from the drudgery, or "donkey work," of data integration that their platform was created to escape. Like a mule, the firm delivers the strength of a donkey to haul the heavy workload, and the speed of a racehorse to get it done quickly. MuleSoft fits the bill.

The path-breaking product offered by MuleSoft

Anypoint Platform: One platform for APIs and integrations

It is used to design and build APIs and integrations at lightning speed. It is a reusable asset to build APIs and integrations with clicks or code, whether through a web interface or desktop IDE. It helps transform data automatically using machine learning-based recommendations, test your APIs and combinations, and plug your enterprise integrations into CI/CD pipelines with built-in support for Maven and Jenkins. It is a lightweight, scalable runtime engine for APIs, integrations, and microservices that can be deployed anywhere with hybrid integration platform on-premises, on the cloud, or both. It ensures 99.99% uptime with CloudHub, which handles over 60 billion transactions per month, or deploy into Docker containers and Kubernetes clusters on AWS, Azure, and on-premises using Anypoint Runtime Fabric.

Anypoint Platform understands the health of your application network with full lifecycle API management and enterprise integration governance. It decreases mean time to resolution with application performance management, logging, and business operations metrics in one view. Customize dashboards, API functional tests, and alerts to monitor business-critical initiatives. With Anypoint API Community Manager, transform portals into digital experiences that turn developers into evangelists by providing self-service API documentation, forums, support, and personalized resource developers' need to be successful. Measure ecosystem engagement and track API program business metrics. Anypoint™ Connectors enable instant API connectivity to some of the most popular business applications and services. With a library of pre-built business application integration solutions, organizations can rapidly connect and integrate CRM, accounting, billing, marketing, and other business applications and systems. Unlike other integration options, Anypoint Connectors are built and managed on MuleSoft's enterprise integration platform, so businesses can deploy integrations rapidly, either onsite or in the cloud.

The ardent visionary behind the success of MuleSoft

Lindsey Irvine is the Chief Marketing Officer of MuleSoft. She brings over a decade of leadership experience in the technology industry, scaling services, and teams at large enterprises and early-stage startups. Prior, she served as vice president for Salesforce IoT, where she led all go-to-market activities. At Salesforce, she also served in leadership roles spearheading strategic ISV partnerships and industry marketing and serving as a company spokesperson and customer evangelist. Before Salesforce, Ms. Lindsey worked on a startup health IT Company, in product and sales sector.

Lindsey holds a BA in Communications and Corporate Strategy from Vanderbilt University.

"MuleSoft's Anypoint Platform™ is built on proven open-source software for fast and reliable on-premises and cloud integration without vendor lock-in."