VAB Media Digital Agency – Helping Brands Create Digital Experiences that Delight Customers and Drives Business Growth

VAB Media Digital Agency, the brainchild of Vania Benavides, had its humble beginnings in 2009 when it was established as Vabulous. Later, in 2012, it underwent a rebranding process and emerged as VAB Media Digital Agency. Initially, the agency started as a sustainability blog but eventually transitioned into a freelance web design and social media business.

The agency's primary objective is to assist clients in aligning their business vision and objectives with their digital presence. Their focus lies in showcasing client expertise, attracting customers through effective advertising and content marketing strategies, and enabling businesses to continue their positive impact within their communities.

VAB Media Digital Agency is particularly dedicated to supporting local businesses in establishing their presence on Google. Additionally, they collaborate with independent professionals and consultants, aiding them in enhancing their thought leadership content. The agency also offers invaluable strategies to ecommerce platforms, empowering them to improve their conversion rates. The company offers a full range of creative marketing solutions. From website design and logo design to content marketing strategies that take into account search engine optimization standards and social media marketing strategies to PPC campaigns, it tailors its services to address your marketing needs.

In 2010, Vania Benavides brought Andrew Broadbent, an SEO consultant, on board to enhance the agency's online marketing solutions for its clients. Through years of dedication and a robust portfolio of successful client projects, VAB Media Digital Agency's innovative approach gained widespread recognition, leading to the company's expansion.

Remarkably, Vania managed to steer the agency's growth without relying on loans or external investments. In 2011, the agency shifted its headquarters to NextSpace coworking in Santa Cruz, seeking a change in environment from the beach town vibe. Eventually, in 2017, the agency underwent a major rebranding in New York City, becoming VAB Media Digital Agency, LLC. Throughout this journey, the agency operated out of Impact Hub New York, establishing a strong presence in the digital marketing landscape.

Content Marketing Services for CEOs, Executives and Business Owners

Are you a founder, C-suite executive or CEO who is proud of what you’ve achieved but know you can make more of an impact? Since the beginning of time, they have learned through storytelling. When executed correctly thought leadership content marketing can be a huge win for a brand—small businesses, in particular—marking the difference between a mediocre and stellar performance, and helping to level the playing field. The problem is that many business executives don’t have the time or an in-house team to collaborate with and develop high quality content to help build up their reputation as a thought leader in their field. They are content marketing agency that drives conversions, qualified traffic, builds trust and showcases your expertise to help grow your business and brand. They offer services which help businesses in certain ways, such as:

• The agency emphasizes the significance of transparency in business interactions, highlighting that people desire to understand the individuals they are engaging with. They specialize in creating, producing, and disseminating high-quality content tailored for actors, executives, entrepreneurs, CEOs, startup founders, musicians, artists, and visionaries. Their services are designed to amplify messages, broaden outreach, and foster business growth for their clients.
• The agency's focus extends to enhancing their clients' online presence, aiming to establish them as knowledge graph entities on Google and industry thought leaders. Their comprehensive range of services includes publisher outreach, thought leadership content development, Wikipedia editing, video production, and managing paid media spend.
• Their core objective is to ensure that the audience encounters content that is not only accurate and authoritative but also engaging. Through their diverse services, they work diligently to present the most compelling and credible information about their clients, enabling them to make a lasting impact in their respective fields.

Vania Benavides | Founder and Digital Marketing Director

Vania was always interested in web technology because she saw it as the future of work. However, seeking a purpose to solve humanity’s health issues, she studied biology at USF Tampa. After receiving a Bachelor’s in Biology, she went on to seek work at the birthplace of biotechnology, South San Francisco, and ultimately found work at Genentech.

When Facebook & Twitter started getting popular, Vania started learning to program in HTML, CSS, & PHP. She slowly started to change her career after moving out of the San Francisco Bay Area to Santa Cruz. She began to build her own blog about environmentally friendly ways to live life. Since she had been introduced to other companies at Nextspace Coworking in Santa Cruz, she started to work with others and began to develop a client base.

Using social media for business was something she understood from the start and this helped to develop the additional services that she would provide to clients. She learned and focused on the effectiveness of internet marketing, conversion rate optimization, website bounce rate, User experience.

Vania directs every creative project, from design to content strategy.  She researches target markets for every project they take on and develops a structure, design, video concept, or social media strategy, accordingly. She is also the first point of contact with each client.  She is not just a marketer, she also has coding and technical development skills that give her a huge advantage when it comes to understanding the nuances of how coding languages and search engines work.

“Our value goes beyond the scope of design projects or marketing campaigns.  First and foremost, we operate as digital technology advisors to our clients providing strategic design support before, during, and after a project campaign are completed.”