The Silicon Review
Data is a hot topic in the business world these days. Everyone wants to talk about the insights and value they can derive from data. There’s a good reason for that — data is one of the most valuable resources available to today’s marketers, agencies, publishers, media companies and more. Focusing on data quality is intended to ensure that the new CRM system has clean and valid data. Though data quality at a company may be thought to be good, a formal approach should be used to address data integrity issues prior to migration into the CRM solution. Businesses run better and grow faster with accurate data. Data that lets you target, engage and transact with customers, and do so more effectively than before.
Validity Inc. is one of the most trusted names in customer data quality. Tens of thousands of organizations rely on Validity solutions – including DemandTools, DupeBlocker, PeopleImport, BriteVerify, and Trust Assessments – to manage their customer data. With Validity, these organizations make better decisions that drive more leads, close more deals and confidently plan for continued growth. The firm develops innovative products that bring data quality solutions to businesses globally.
Valuable products furnished by Validity Inc.
BriteVerify: Successful marketers need accurate data to reach and engage customers. Personalized email messaging, in a timely manner, can meet and exceed customer expectations and satisfaction. Valid phone numbers mean fast and efficient communications at each stage of the sales process. Address accuracy increases on-time delivery rate, leading to happier customers, better brand reputation, and repeat business.
BriteVerify is the industry’s longest standing and most complete email and contact verification solution. The technology allows you to gather real contact data at the point of collection paired with the ability to check your data at any time – protecting customer experience and your email reputation. BriteVerify prevents over 1.5 million invalid email addresses from entering CRM systems every 24 hours. It ensures you have the highest quality and most likely to engage emails possible.
DemandTools: Data is arguably the top business asset to propel growth and increase customer retention. So why isn’t everyone implementing data quality processes? Because businesses assume that sophisticated data management is too costly and time consuming without realizing that doing anything that is costing them more. With DemandTools, high-quality data is an attainable goal. It helps to manage data duplicates, standardization, record reassignments, lead processing, and more in record time and deliver high-quality data across your business. Automate your DemandTools data quality routines with JobBuilder for efficient and consistent data management.
It prevents duplicates at the source with real-time deduplication that runs every time a record is created or modified and automatically maintains your data quality. Tailor your approach with filters that only apply matching rules to specific subsets of records or users and integrate with your web-to-lead processes for special handling of leads generated by your website. DemandTools helps establish the continual delivery of high-quality data and removes the complexities of data management with its ability to conform to your unique processes.
GridBuddy: It simplifies complex data management processes while working within your Salesforce CRM. Access and manage all the data you need from one screen, without having to click between multiple open tabs and windows. It also increases Salesforce adoption with a simple and effective way to work within your CRM. Easily edit and manage data while accessing superior visibility into the pipeline with an improved Salesforce UX and simplified workflow. GridBuddy streamlines and improves data entry into your Salesforce CRM, ensuring that your CRM data is always current.
Trust Assessments: Customer data is the lifeline of every business be it big or small, new or old, your data should be relied on to steer the decisions that drive your success. When your data quality is high, so are the customer engagement, campaign ROI, lead velocity, and revenue growth. The Trust Assessments application installs locally on your machine and securely connects to a Salesforce production or sandbox instance through a Salesforce login within the Trust Assessments application.
The visionary leader behind the success of Validity Inc
Mark Briggs is the Chairman and also serves as the Chief Executive Officer of Validity Inc. He has over 20 years of experience building and leading high-growth technology companies with a strong track record of generating exceptional shareholder value. Most recently, he served as CEO of ABILITY Network, a company he grew from <$10m to over $120m in revenue in four years. ABILITY was recently acquired by Inovalon (NASDAQ:INOV) for $1.2 Billion. Prior to ABILITY, Mark held executive leadership positions at Carefx Corporation, at NaviNet, was the President of MPI Solutions at QuadraMed Corporation, and served as the Chairman and CEO of LinkSoft Technologies, a company that he founded.
Mr. Mark Briggs holds a Master’s in theoretical physics and a Bachelor’s degree in physics, both from Dartmouth College.