Veena Gundavelli, Emagia Corporation Founder and CEO: “Our AI capabilities streamline data extraction and ensure consistent messaging, enabling a complete 360-degree view of receivables.”

When Veena Gundavelli founded Emagia Corporation, she wasn’t chasing size. She was chasing impact. Her mission was clear from day one: free finance leaders from repetitive, manual work so they could focus on strategy and growth. Years later, that simple idea has turned Emagia into one of the most respected innovators in autonomous finance. Gundavelli’s approach has always been rooted in empathy for the people behind the numbers. Order-to-Cash and Accounts Receivable teams often spend their days buried under invoices, reconciliations, and payment disputes, leaving little time for the work that actually drives business value. Emagia’s AI-powered platform changes that equation.

Emagia’s technology combines automation, analytics, and intelligence across the full Order-to-Cash cycle, including collections, deductions, cash application, forecasting, invoicing portals, and digital credit applications. At its center is Gia, a digital finance assistant that acts as a copilot for global finance teams. Gia gives leaders real-time visibility into receivables and surfaces insights that help them move faster, plan smarter, and anticipate challenges before they appear.

The impact is clear: reduced cycle times, cleaner books, and a finance function that operates with greater agility. In a world where CFOs are constantly asked to do more with less, that kind of transformation is not just welcome, it is essential.

Building for Scale and Reliability

Emagia has helped process more than $900 billion in accounts receivables across 90 countries. Managing that kind of scale means the platform has to be both powerful and compliant with diverse regulatory requirements.

Gundavelli explains that Emagia’s systems are built to integrate seamlessly with enterprise resource planning platforms, from SAP and Oracle to legacy systems still used in traditional industries like logistics. Its AI layer automates data extraction and normalization, giving finance teams a 360-degree view of receivables while maintaining consistency across systems.

This integration-first design eliminates data silos, streamlines payments and invoicing, and reduces human error. It is a modern take on financial transformation that focuses on impact rather than flash.

Competing on Innovation, Not Size

Analysts have taken notice. IDC MarketScape recently named Emagia a Major Player and Leader in AR automation, while Gartner highlighted its deep commitment to innovation in the Integrated Invoice-to-Cash space.

The secret, according to Gundavelli, is simple: relentless investment in research and development. “As a percentage of revenue, we invest more in R&D than most of our competitors,” she says. “That allows us to keep introducing new best practices and embed AI-driven automation across the entire product suite.”

That continuous innovation also makes Emagia more agile than larger vendors. Gundavelli compares it to steering a jetski instead of a cruise ship. The company’s lean structure lets it respond quickly to customer needs, test features faster, and roll out updates without the bureaucracy that slows big players down.

Another key difference is that Emagia’s technology is entirely homegrown. Many competitors assemble their platforms through acquisitions, which often leads to integration gaps and inconsistent user experiences. Emagia’s unified architecture means every module, from cash application to deductions, operates on the same intelligence backbone and delivers the same standard of reliability.

Staying Ahead of the Curve

Emagia has always led the

industry rather than followed it.

Long before “AI assistant” became a popular term, the company launched Gia in 2018, five years before Microsoft introduced Copilot. It then introduced GiaGPT, the first generative AI platform designed specifically for O2C and AR operations.

In May 2025, Emagia unveiled its next major leap: the next-generation Autonomous Finance Platform. At the heart of this system is the Gia Agent Orchestration Studio, a groundbreaking environment that allows enterprises to create, customize, and deploy hundreds of specialized AI agents capable of autonomously managing finance operations across receivables, payables, and treasury.

These agents are not simple bots. They are intelligent digital workers trained on financial best practices, capable of making contextual decisions within defined business rules.

With the Gia Agent Orchestration Studio, enterprises can:

• Deploy hundreds of finance-specific AI agents across global operations
• Customize each agent’s behavior based on learning models and business logic
• Integrate with major ERPs such as SAP, Oracle, NetSuite, and Workday
• Monitor agent performance in real time and continuously optimize workflows

This represents a major shift from assistive AI to what Emagia calls agentic AI, where the system does not just suggest actions but carries them out.

The Age of Autonomous Finance

The new Emagia Autonomous Finance Platform includes a full suite of AI-powered modules that bring finance operations closer to being entirely touchless. These include:

• Autonomous Credit: automated credit scoring, onboarding, and real-time risk monitoring
• Autonomous Order Entry: automatic extraction and processing of customer orders
• Autonomous Invoicing: intelligent invoice generation, delivery tracking, and dispute prevention
• Autonomous Cash Application: over 95 percent straight-through processing using GiaDocs AI
• Autonomous Collections: digital collectors that engage customers across multiple channels
• Autonomous Deductions: automated classification, document retrieval, and routing
• Autonomous Customer Self-Service: real-time visibility for customers to view accounts, make payments, or resolve disputes
• Autonomous Payments: integrated B2B payment processing with live cash visibility and reconciliation

Each module works together to eliminate manual effort, shorten cycles, and unlock exponential efficiency.

Gundavelli’s long-term goal is to give every finance team access to hundreds of intelligent, tireless AI agents that handle routine work and free humans to focus on strategy and leadership.

Looking Ahead

Emagia’s evolution reflects the broader transformation happening across the finance world. As businesses shift toward autonomous operations, the CFO’s role is becoming less about transactions and more about driving insight and resilience.

For Gundavelli, technology is not about replacing people. It is about elevating them. “Automation should amplify human intelligence, not replace it,” she says. “Our goal is to make finance teams more capable, more confident, and more influential.”

That mindset, combined with a proven record of delivering innovation ahead of the curve, positions Emagia as much more than a software company. It is becoming a catalyst for how finance itself is redefined.

What Emagia is building goes beyond efficiency. It is a vision of finance where AI does not just assist but orchestrates, adapts, and evolves. And as Gundavelli puts it, “The future of finance operations with AI agents is not a promise for tomorrow. It is already here.”

Meet the leader behind the success of Emagia Corporation

Veena Gundavelli, Founder and CEO

Veena Gundavelli is the Founder and CEO of Emagia Corporation, where she has built one of the leading AI-driven platforms for autonomous finance. With a focus on innovation and efficiency, she has guided the company from inception to becoming a trusted partner for global enterprises transforming their order-to-cash and accounts receivable operations.

Beyond building technology, Veena is deeply committed to responsible leadership. She places strong emphasis on hiring highly skilled professionals who share her vision for excellence. Her philosophy blends business success with social responsibility, which is evident in her long-standing involvement with Touch-A-Life (TAL) charities. Together with her family and colleagues, Veena has dedicated significant time to supporting underserved communities in Silicon Valley, particularly school-aged children in Santa Clara. She is vocal about addressing the stark contrasts of wealth in the region and channels her efforts toward creating opportunities for those left on the margins.

Through her work at Emagia and in the community, Veena reflects a rare combination of visionary leadership, operational rigor, and compassion for impact beyond business.

“Unlike vendors that piece together acquired technologies, our solutions are built organically to the same high standard, which eliminates many of the integration challenges and inconsistencies customers encounter elsewhere.”