Versium: Empowering B2B and B2C Marketers to Identify, Understand, and Engage Ideal Prospects across Digital Channels

By facilitating accurate targeting, identity resolution, and individualized interaction at scale, a B2B2C data-tech company is essential for bridging the gap between companies and end users. These companies aid in the unification and enrichment of client data, which is dispersed across many channels in today's digital environment and is useful for marketing, sales, and customer experience initiatives. Businesses run the risk of wasting ad spend, low conversion rates, and inefficient outreach because of incomplete, out-of-date, or mismatched data if they lack this capacity. In the end, without a B2B2C data-tech partner might result in lost opportunities, a lower return on investment, and a weakened competitive advantage in markets that are becoming more and more data-driven. Versium, a data-tech company that specializes in B2B2C identity resolution, can help marketers better find, comprehend, and connect with their target prospects by utilizing an automated data engine and a potent identity graph.

About Versium

Versium is a data technology firm that runs a market-leading identity resolution and insights engine that drives a range of data technology products that significantly increase the efficacy of B2B and B2C marketers. Versium has invested more than eight years in creating data assets, including more than two billion contact points from 270 million consumer homes and 20 million North American businesses. More than 1 trillion insights qualities are included in the company's insight solution. As a consequence, B2B and B2C marketers can now more effectively discover, comprehend, and connect with their most desirable prospects across a variety of digital contact points thanks to the industry's most comprehensive data technology platform.

Motivated by a direct email campaign that was poorly targeted In order to increase marketing ROI, Versium's founders set out to apply data science and analytics to the deluge of data that businesses and marketing agencies now face.

They developed Versium to solve some of the most difficult problems in marketing and sales, such as determining who is likely to purchase and who will never buy, so that marketing or sales budgets may be used effectively. They did this by combining their extensive expertise in marketing with their passion for bringing innovative technologies to life.

Enhancing Data-Driven B2B Marketing: Versium's Accurate Targeting, Astute Outreach, and Increased ROI

Account-Based Marketing & B2B Marketers

Versium's Account-Based Marketing (ABM) solution combines comprehensive firmographic and contact data with identity resolution to enable firms to effectively target high-value clients. Users may create accurate account lists, find decision-makers, and add important information like phone numbers, email addresses, and job titles using the platform. By ensuring that the marketing and sales teams are in sync and focused on the appropriate prospects, this data-driven strategy raises engagement and conversion rates. Businesses may improve customization and cut down on wasted outreach by utilizing Versium's REACH platform to activate campaigns across email and LinkedIn. To put it briefly, Versium makes ABM easier by leveraging data as a tactical advantage for outreach, targeting, and revenue expansion.

Business person email lists that drive results

Versium's corporate Person Emails offering gives marketers access to verified, current corporate email addresses associated with specific decision-makers, allowing them to engage with the appropriate people. By discovering and contacting contacts based on particular firmographic and demographic parameters, like job title, industry, company size, and more, this technology helps firms increase the precision of their outreach. Businesses may create customized B2B audiences, increase email deliverability, and improve campaign engagement by utilizing Versium's potent identity graph and data enrichment features. It ensures that outreach initiatives are both purposeful and successful, which is particularly helpful for account-based marketing (ABM), lead generation, and client acquisition initiatives.

Create Ideal B2B Target Audiences

Versium's agency solutions are made to give marketing companies access to cutting-edge data technologies that improve client ROI, campaign effectiveness, and audience targeting. Versium REACH allows agencies to create highly custom-made B2B and B2C audiences, add important contact and firmographic information, and more precisely activate campaigns across digital media. These features assist agencies in increasing match rates, cutting acquisition expenses, and providing their clients with quantifiable outcomes. Versium helps agencies to implement more intelligent, data-driven marketing plans that differentiate themselves in a crowded market thanks to its self-serve tools, smooth interfaces, and scalable data enrichment.

Better B2B Targeting

By providing accurate audience targeting across digital platforms such as Google, Facebook, and LinkedIn, Versium's B2B Paid Advertising solution enables marketers to significantly increase the success of their ad campaigns. Businesses may create unique audiences, carry out look-alike modeling, and insert important information like emails and job titles to optimize match rates and ad relevancy by utilizing Versium REACH's strong identification and firmographic data. Higher engagement, higher-quality leads, and an enhanced return on investment are the outcomes of this. Due to inadequate data and poor audience alignment, B2B marketers frequently face low campaign efficiency and wasted spend in the absence of such focused insight.

Driving Precision Marketing's Future

Versium is translating fragmented data into actionable insight, revolutionizing how companies engage with their ideal prospects. The company's scalable audience-building tools, firmographic enrichment, and enhanced identity resolution enable both B2B and B2C marketers to achieve more engagement, more intelligent outreach, and quantifiable return on investment. Versium distinguishes out as a strategic partner for marketers looking for clarity, efficiency, and success in every campaign in an increasingly competitive, data-driven world.

Dillana Lim | CEO

“We work with marketers who have big goals but modest budgets as well as full marketing teams that are looking to amplify their martech stack with the newest, innovative products.”