Yellow Brick Systems – Translating Customers’ Business Needs into a Powerful Salesforce Solution

Salesforce is a powerful tool that can address business challenges across the entire organization. Whether you need help with Salesforce CRM or have a need for a custom-built application or database.

Yellow Brick is one such Salesforce consulting partner, which consists of a team of Salesforce-certified experts. The company uses its small size to its advantage, and brings its attentive and highly skilled team of specialists to guide customers on their Salesforce journeys – from start to finish. Yellow Brick works with organizations nationwide to define, design, develop, and implement custom Salesforce solutions and optimize existing Salesforce implementations. They serve customers across a range of markets, including higher education, nonprofit, publishing and media, and other industries.  Yellow Brick applies its business insight and technical skills to translate those requirements into an innovative business solution that utilizes the powerful capabilities of the cloud-based Salesforce platform.

Leveraging Best-in-Class Salesforce Solutions

Custom Development: Your business is complex. Your ability to stay ahead of the curve means constantly challenging your strategy, your processes, and your technology in order to get you where you need to go. But not every challenge has an off-the-shelf solution. When you need a solution that’s purpose-built to fit your needs, it’s important to have the right partner to help you get there. Yellow Brick is that partner, and they thrive on complexity. The company works closely with you to understand your challenges, your processes, and help you prioritize your requirements. Its agile, collaborative approach ensures success. The firm leverages its technical expertise and industry experience to translate your business needs into effective, custom solutions that enable you to work smarter and faster.

Cloud Development: Yellow Brick develops custom business solutions on Salesforce.com – an innovative platform that delivers all of the advantages of a trusted cloud infrastructure, including reliability, high performance, and security. Cloud solutions can scale immediately to your needs – providing elasticity to meet changing demand. There is no hardware investment, and you don’t need a specialized IT team to manage everything – it’s all handled for you. Yellow Brick takes on projects both large and small and they work with organizations across the US. Whether you need to design a new application, replace an outdated database such as FileMaker or Access, or implement enhancements to your existing Salesforce implementation.

Salesforce Implementation and Optimization: Salesforce technology is flexible, customizable, full-featured, available anywhere - and empowering. To be effective, though, your Salesforce solution must fit your business today, and adapt to your changing needs. Fortunately, you don’t have to go it alone. The Yellow Brick team is certified and well-versed in Salesforce and can step in wherever you are on the Salesforce journey to help you maximize its value and accelerate your success. Every business has its own processes and therefore, its own needs. In order to make sure your new Salesforce CRM solution fits your processes, Yellow Brick works with you and your team to gain a solid understanding of your business and challenges, and define and prioritize the functionality that will deliver the greatest value. The company leverages the knowledge that they’ve gained from implementing scores of Salesforce solutions successfully. Its iterative and collaborative approach has proven successful with organizations large and small. Yellow Brick applies the right balance of business and technical expertise to get you off to a solid start. And they stay with you on your journey as your business grows and your needs change.

Leadership | Yellow Brick System

Kathy O’Shaughnessy is a co-founder of Yellow Brick Systems. She is a business-focused technology leader and strategist. She has a track record of success in bridging the divide between business challenges and technology solutions, most recently at Yale University. Over the course of her career, Kathy consistently and successfully has solved complex business problems with a mix of process and technology solutions.

Kathy holds an MBA from Columbia University School of Business.

Jeff Bohanek is a co-founder of Yellow Brick Systems. He is a systems architect with more than 15 years of IT consulting, management, and software development experience. Throughout his career, Jeff has focused on understanding an organization's business needs and then creating technical solutions to meet those needs.He has held both consulting and permanent positions at companies such as Andersen Consulting (now Accenture) and Time Inc. As lead architect for Salesforce CRM at Time Inc., Jeff designed and implemented a highly customized solution – fully integrated with back-end systems – that provided Time Inc.’s national field sales with complete account intelligence and account management tools.

Jeff received a Bachelor of Science in Computer Engineering from Rutgers University.

“We bring a valuable balance of business savvy and deep technical skills that will guide you expertly to your destination.”