An industry leader on a mission to use science & technology to advance the human connection between brands & their customers: Yieldify

Yieldify is a fully managed end-to-end personalization platform that helps ecommerce marketers generate more revenue by engaging their customers with personalized experiences. In the last 4 years, more than 1000 ecommerce brands in North America, Europe and Asia-Pacific have generated over $2.5 billion in extra revenue with Yieldify’s service team and platform. With Yieldify, you can give every visitor the right website experience, at the right time, no matter where they are in your funnel. Champion different perspectives to reach better decisions. Be curious and embrace innovation to push past your comfort zone and grow. Drive Yieldify forward by encouraging other Yieldifiers to participate to their fullest. Create an environment where others can surpass their own expectations.

Be resourceful, make the call and own the outcome. Actively share your learnings to help others succeed. Seek what’s best for the whole team, not just yourself. Yieldify can achieve great things faster together. That’s how we can really grow. Do work you’re proud of. Be brave and push boundaries.

Take Your Online Store to the Next Level

Conversational commerce is a hot topic among eCommerce marketers. In this blog post, we take a look at the key benefits of conversational commerce and easy steps to get you started. In a brick-and-mortar store, having friendly, knowledgeable, and attentive sales assistants is a powerful way to increase sales. That’s been the case since the first stores in history. So how can eCommerce merchants offer that same kind of sales-boosting service, but digitally? The answer is conversational commerce – a marketing and sales tactic based on back-and-forth digital conversation. It takes the in-store sales associate experience and translates it to an online format. Conversational commerce is a new sales method for the digital age. It gives shoppers a way to directly interact with brands in real-time in the format of a back-and-forth chat. Conversational commerce allows prospects to get their questions answered instantly as part of a live dialogue, instead of one-sided, delayed messaging (like email).

Conversational commerce not only makes for a pleasant customer service experience, but it moves shoppers more quickly down the funnel toward a conversion. The best part: Conversational commerce is easy to automate, so brands of all sizes can watch their sales go up on autopilot. Chatbots are the most widely used solution for automation of conversational commerce because they’re easy and inexpensive to build, and available to help customers 24/7. Facebook Messenger chatbots in particular have become extremely popular. Messenger already has over 1.3 billion monthly users, and it makes sense to meet shoppers where they are.

Getting started with conversational commerce

The advent of no-code tools for building chatbots has made conversational commerce accessible for all brands. Here are a few basic steps to help your eCommerce store get started:

Analyze your support queries. Look at what your prospective customers ask about most often, then equip your chatbot to handle these needs and inquiries. You can have it answer FAQs or recommend products, for example.

Use no-code software to build a free Messenger chatbot. Tools like that will make the actual building process easy and non-technical, so you can focus on engaging conversational design instead.

Add a Facebook Messenger chatbot to your website. Don’t limit your chatbot to social media messaging apps. You can utilize it in different ways by adding the chatbot to your website or linking it to your Facebook and Instagram ads, so you can reach even more prospects.

Monitor the performance of your chatbot. Look for drop-off points where users might be getting confused or missing something, and correct or streamline those areas of the chat experience.

Meet the leader behind the success of Yieldify

Waleed Al-Atraqchi is the CEO and Board Director of Yieldify. Waleed’s love for building businesses started right after college when he purchased a bagel shop in New York City and tripled sales in nine months. Today, he brings his 25 years of experience in marketing technology and passion for developing high-performance, innovative organizations to Yieldify as CEO.

Previously, Waleed led the growth and successful exits of three companies. As President of CJ Affiliate, the world’s largest Affiliate Marketing network, he led the company’s business transformation and sale to Publicis Groupe. As CEO of Affinnova, he built the company from start-up to a global SaaS leader in marketing research that culminated in an acquisition by Nielsen Holdings. Affinnova was a pioneer in artificial intelligence and received numerous recognitions including AMA Gold Top 50, Deloitte’s Technology Fast 500 and the New England Innovation Award. As President of Imagitas, the US leader in lifestage marketing, he oversaw the company’s hyper-revenue growth that resulted in an acquisition by Pitney Bowes.

Waleed first stepped into marketing technology with Catalina Marketing. As SVP of Sales, he was responsible for one-third of the company’s revenue. He began his career in brand management at Drypers and GlaxoSmithKline Consumer Healthcare.

In addition to Waleed’s Board Director role at Yieldify, he is currently an Advisory Board Member at Holler and Pear Commerce. He previously served on the boards or as an advisor at Affinnova, Imagitas and NativeX (acquired by Mobvista).

Waleed holds an MBA from the Tepper School of Business at Carnegie Mellon University and a BS in Mathematics and Psychology from the University of Pittsburgh.

“Simplify personalization with a comprehensive platform. Launch custom experiences, run AI-driven A/B/n/control testing, centralize all your performance data. And so much more. “