YOOSE – Leveraging Location Based Marketing Solutions across Asia Pacific and Europe

As the world becomes increasingly digital, taking advantage of marketing technology is key. Location data helps marketing teams to geo-target customers with great specificity. This is a method known as location-based marketing. Location-based marketing is a 21st-century cornerstone of the marketing industry. Using a variety of methods and technologies, it pinpoints customer locations. Additionally, it helps determine and analyze customer preferences. When properly employed, this marketing strategy greatly boosts both in-store and online business. Location-based marketing is a strategy used by businesses to target customers within a specified geographic region. In this strategy, data from mobile devices with location services enabled is gathered to help pinpoint customers in a certain area. Location-based marketing can be either broad or extremely precise. Different methods come with different capabilities, making the overall strategy more customizable according to company needs or requirements.

YOOSE is the leading experts in location-based marketing solutions in Asia and Europe. YOOSE helps global brands, media agencies and its partners deliver effective and measurable location-based advertising campaigns. Its integrated solutions combine the power of GPS, retargeting to precision-target audiences, drive footfall, influence consumers at key decision-making points, activate sales, and build loyalty.

Why YOOSE

A Dedicated Team of Experts: As leading pioneers in location, they have built a team with deep expertise and experience. Their team is dedicated to providing customized solutions for global brands. Each campaign is assigned a dedicated account and campaign manager who are on hand daily to help you plan, execute, measure and get the most out of your campaign.

Integrated Technology: They integrate with numerous platforms, exchanges, social networks, and public data sources, to obtain the rich location data needed to best optimize your campaigns, so you don't have to.

Big Data Analytics: They have invested in cutting-edge technology that allows us to collect, warehouse, and visualize big data to help brands identify unique advertising opportunities in real time. This allows them to show ads to only the most relevant, unique target audience. This leads to higher response and conversion rates, for less media cost.

Customized Campaign Reporting: The YOOSE platform brings both a high level and detailed level of performance reporting to you. Their detailed location breakdowns track click and impression data at a granular level, and their quick glance heat maps to help you identify where your campaign is performing best.

Privacy Protection: They take the security and privacy of the data they collect very seriously. They have a dedicated data protection officer, and always comply with all relevant industry privacy standards, including the European General Data Protection Regulation (GDPR).

Creative Design: Lack your own creatives, or need assistance with optimization of your own banner? Their in house design team are equipped to produce high quality HTML, Image, and Video banners that reflect your brand and engage consumers.

The YOOSE Product Suite

YOOSE - NEAR ME: Near me brings your local audience to you. It will be easier for you to manage customer reviews, your business will be easier to find and ads are going to be played locally and based on your KPIs. With their new product, they can optimize your business’s online visibility.

YOOSE HYPERLOCAL: Brings global brands to the local map with location-based mobile advertising technology. Their targeting technology, often to a radius of just a few meters, allows us to leverage location to target more relevant consumers before, after, or directly at point of interest. Identify where your customers are, at what time, and know when they want and need your product or service the most.

YOOSE FOOTFALL: Footfall, also known as traffic to a Point of Interest (POI), is an important indicator to the success in bringing customers into brick and mortar stores. YOOSE offers proprietary footfall tracking technology to help brands measure and maximize store visits. This is done through geo-targeted ads that encourage more visitors, followed by location tracking to.

YOOSE RETARGETING: Their retargeting technology goes beyond what traditional re-targeting allows. With advanced analytics and powerful processing capabilities, brands can now devise complex strategies to make sure they can stay on top of the customers' minds anytime, anywhere.

YOOSE TRUEVIEW: YOOSE allows brands to measure view-ability for campaigns according to the latest MRC guidelines. They offer the possibility to optimize impression and click rate by selectively optimizing ad placements. Brands can now have the option to ensure their ads are programmatically displayed in apps and websites with higher number of viewable impressions and interaction rates

YOOSE SOCIAL: What is better than YOOSE Hyperlocal? YOOSE Hyperlocal with Social Engagement! Their unique solution allows brands to capture and re-target their stores' patrons on social networks. This helps brands to gain an advantage over competitors by not only targeting them in and around stores, but outside any location constraints.

Christian Geissendoerfer | Founder and CEO

Christian is passionate about location based solutions and sees the potential to transform the mobile advertising landscape, connect brands to consumers, and enrich lives. An early pioneer in location based services; he founded YOOSE in 2008 after extensive experience gained in IBM, Lotus and Deutsche Bank. Christian has made Singapore his home, originally hailing from Germany, and he is fluent in German, English, French and Spanish.

"We combine cutting-edge innovative technology with deep expertise, experience and passion to help global brands and advertisers capture the opportunities of this fast-paced, ever-changing world of mobile advertising."