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50 Most Admired Companies of the Year 2022

We’re more than a rewards program. We’re a company that changes lives—one person, one week at a time.: Alon Silberberg (of YuviTal) said while interacting with The Silicon Review


“We offer organizations customized solutions to improve the lives of their members.”

YuviTal is a Digital Rewarding program and loyalty platform empowering organizations to help their members make healthy choices and be rewarded for them.

Based on gamification and behavioral economic theories, the company’s machine learning technology identifies key underlying processes of user activity to pinpoint areas of improvement. This way, YuviTal provides organizations with customized solutions to improve the lives of their members by incentivizing Healthier choices.

YuviTal was founded in 2017 and is based in Rishon Lezion

The Silicon Review reaches out to Alon Silberberg, the Chief Executive Officer and Co-founder of YuviTal. Here’s what he had to say.

Interview Highlights

Q. As a journalist, I find YuviTal quite striking. From the emotional branding standpoint, it has that appeal. How did you come up with the brand name? And please brief us about the history so far.

Along with me, YuviTal was co-founded by two other individuals, namely Lior Klibansky and Lior Levi. The company was named in memory of Yuval Dagan and Tal Ifrach, two young soldiers who tragically lost their lives during a military operation (Operation Protective Edge) in Israel in 2014. I visioned the company to be doing something good, in memory of them. Both Yuval Dagan and Tal Ifrach were part of my unit and I was their Commanding Officer (IDF).

Q. How does YuviTal empower organizations and improve their members’ lives?

Our machine learning technology incentivizes members to make healthier choices, primarily health-centered. We provide organizations with advanced real-time data to receive a full picture of member activity and lifestyle. Utilizing the data, these organizations can make smarter administrative decisions and save costs by creating a more effective member experience.

Not only have we empowered organizations to make a difference and change their employees' lifestyles, but we have also witnessed a 51% increase in intense physical activity after using our platform, a 92% increase in daily steps, 92% of individuals reporting a positive lifestyle change, and a 98% satisfaction rate among our users.

Q. Can you introduce us to your solutions? What are their key features?

YuviTal as a whole is a digital rewards program and loyalty platform which is composed of four different key solutions.

YuviTal Health (HMO, Insurers and Reinsurers) to empower their policyholders to make healthier choices. Decreasing future claim costs, boosting retention, improving underwriting process, decreasing morbidity, increasing customer experience and boosting profitability.

YuviTal Work(Organizations of all sizes) to empower organizations of all sizes to help their employees make healthier choices within the workplace, evoking a happier, healthier, more productive workplace. Furthermore, leading to increased retention, greater return on investment and improved camaraderie.

YuviTal Community (Governments, municipalities, union, institutes) Strengthen community and empower members to live a healthier lifestyle.

YuviTal Be Based on your vision and need, we will create a completely customizable solution for you.

YuviTal is unique in many senses. In comparison to our competitors, we can have a solution designed, and launched within 12 weeks or less. The signup process is quick and easy, and takes no more than five minutes. We have had great success when it comes to boosting retention, have broken world records for sticky rates, and have major success improving the underwriting process with our real-time data collection. As a whole, we are committed to every task that we take on.

Q. In what industries are your clients? Can you provide us with one or two success stories describing the challenges your clients faced and how your solutions helped them overcome those challenges?

Our clients are HMOs, insurance companies, Reinsurers, organizations of all sizes, communities, municipalities, unions, institutions and more.

We have been collaborating with Clalit Health Services (the biggest HMO in Israel and 2nd largest in the world) for some time now, and one of our joint projects is the development of their Clalit Active app. Clalit announced not too long ago that it had passed the 660, 000 user milestone, and the app won first prize in the Clalit Health Services Quality and Innovation Annual Conference.

Q. How skilled is the YuviTal team of experts, and how do they bring value to the company?

Our company is committed to recruiting and developing exceptional talent. The YuviTal team has a wealth of experience. We employ over 50 highly skilled individuals from around the world with expertise in R&D, techops, QA, product designers, marketing, global sales and sales.

Our employees hold degrees from the most prestigious universities in Israel and around the world. Importantly, we have three expat boards in psychological and behavioral economics: Professor Shahar Eya , Dr. Guy Hochman and Professor Odelya Mantsura. Our team members are passionate about their work and the impact they can make on society - together we create innovative solutions that help people live healthier lives by making better decisions when it comes to their health.

Q. What new endeavors is YuviTal currently undertaking?

We are in the final stages of developing additional objective health indicators. In July, we introduced a new solution called YuviTal Work, which delivers an innovative and comprehensive solution to businesses and small businesses. After two years of operation, we are in the process of reviewing data that reveals a considerable improvement in essential health indicators of the insured, a crucial insight for insurance providers. Currently, we are in advanced negotiations with a variety of insurance companies and HMOs in Israel and across the globe.

Q. Is there anything else you want us to highlight that we might have missed?

In the new world, it is not a privilege to take care of health, it is a must! Our goal at YuviTal is to improve the quality of life for as many people as possible around the globe, and we hope to reach as many of them as possible in the near future.

Alon Silberberg | CO-Founder & CEO

From combat soldier to high tech executive. Alon Silberberg, 31 years old, founder of YuviTal. An organization whose mission is to provide organizations with unique solutions that incentivize members to make positive life-changing decisions.

Alongside YuviTal, Silberberg is part of the 2141 club and NPO frontline, which serves to assist newly released combat soldiers, and assist them in growing and building a career in the high tech industry.

Alon Silberberg is incredibly devoted and passionate about his team and strives to build an “ego-free” workplace in which everyone is on an equal footing.

“YuviTal is unique in many senses. In comparison to our competitors, we can have a solution designed, and launched within 12 weeks or less. The signup process is quick and easy, and takes no more than five minutes.”