The Silicon Review
“Retail is a customer business. you’re trying to take care of the customer solve something for the customer. And there’s no way to learn that in the classroom or in the corner office” – Erik Nordstrom
Nysaa Retail Private Limited established in 2012 with a vision to launch its retail chain from October 2013 starting UP and then expanding its business to Bihar, Chhattisgarh, Haryana, Rajasthan, Punjab and North East. With rich experience of promoters with clear understanding to provide the best value for money spent on each purchase by customer.
75% of Indian population still lives in villages or small town. Media has created a new world for villagers and now they are also very much conscious for what they wear. Their comprehensive range of readymade garments and lifestyle products include best sourcing strategies, sales force recruitment and tracking, customer database maintenance, business and market intelligence as well as back-end sales support services.
Nysaa Retail`s process driven offerings is designed to boost productivity and improve efficiency of customers. Being a customer driven market Nysaa Retail is committed to provide the latest range of apparel and lifestyle products for its customer with vide range that will provide lot of choices. Nysaa Retail include Kid’s Wear, Men’s Wear, Women’s Wear, Life Style Accessories, Kitchen Ware Items, Footwear, Travel & Accessories, Home Furnishing and Toys & Games.
The 2-Way retail strategy
With the fast socio-economic changes in India, the distance between the urban and rural India is decreasing day by day. This changes increase the demand of the Indian consumers. And motivates Indian retailer to plan a strategy to fulfill the requirements of the Indian consumers.
With a growth strategy tempered with localization and an inclusive business model, NRPL is the only pure play local retailer poised to lead India’s consumption story with sustainable value creation. NRPL multi-format retail strategy captures almost the entire consumption basket of Indian consumers. As modern retail drives new demand, efficiency and consumption in new categories, their strategy is based on their deep understanding of Indian consumers. They understand the varied buying behavior of the Indian consumer across regional ethnicities and are constantly innovating to craft strategies that address the subtle differences.
Focused on Customer
NRPL think and understand that the demand of the customers changes with the time and the fashion. To meet the expectation of the Indian consumers, they are always oriented towards Innovation. They think strategies and realign businesses with increasing ability to provide diverse customer groups with refreshingly different retail experiences.
At NRPL, they always collaborate with the leading manufacturers and suppliers to strengthen their ranges and offerings of the products that help them in creating immense value for the customers which in turn fosters mutual growth. NRPL firmly believes that core responsibility lies in providing protection to customers from the overall rate of inflation. While the scale and size of their operations helps them improve efficiencies, it also ensures that they deliver greater value to the customers.
Their retail thrust is focused on their business verticals of Fashion, General Merchandise and Home. These categories together account for nearly 65% of the consumption in the country and represent mass consumer aspirations. Acknowledging this, they are creating retail pure play through divestment and demerger of non-retail businesses to concentrate their efforts on these verticals. India’s retail is being driven by resurgence in the economy. Modern retail still has around 6% share of the total retail spend in the country that is estimated at around US $ 400 billion. Thus, the potential for modern retail growth in India is huge. Currently, leading retailers in mature markets occupy the top three slots by turnover, employment and value creation. As the Indian economy matures, it is upon them to make the same happen in their country.
A strong and quality retail supply chain ultimately results – “Happy Customers”
At NRPL, they believe that supply partners are one of the core competitive assets. They are committed to creating successful business partnerships built on mutual trust, transparency, fair business practices and respect across their entire value chain. The company strives to create a win-win situation for customers and partners by combining strengths and capabilities and developing micro-enterprise models.
From sourcing to distribution, they engage with varied business partners, jointly sharing insights, promoting brands, creating new products, expanding their capacity and developing new markets. Their businesses create economic benefits for all their partners, including their suppliers and distributors.
Meet the Key Executive
JP Shukla, Founder & CEO: In this role, JP Shukla sets the vision and provides strategic direction and leadership to the 1 India Family mart retail businesses covering several verticals such as merchandise, Human resource, IT and Business expansion. In a distinguished career spanning over 17 years into retail with companies like Vishal Retail, Big Bazar, Salasar Retail Adani Retail and Indiabulls Retail, JP Shukla held key leadership roles, including Whole Time Director and CEO for Vishal Retail as last assignment before starting own venture. Under his leadership, these businesses have set retail industry performance benchmarks. J P Shukla holds a B.Com from Bhawanipur Education Society College, Kolkata.