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50 Most Trustworthy Companies of the Year 2019

An Interview with BI4ALL Leadership: ‘We’re a Leader in Professional Consulting Services with Expertise in Analytics, Big Data, AI & Data Science, Data Visualizations, CPM, and Software Engineering’


“Our mission is to create value beyond expectations; nurturing a trusting relationship with integrity, transparency, and respect to build an innovative team with clients, vendors and employees.”

One of the great benefits of modern data-driven business strategies is the ability to test new ideas quickly. We are no longer reliant on the instincts of a few decision makers and are instead empowered by tools like analytics, A/B tests or behavioural research to evaluate new ideas. The results are clear, with businesses reaching new levels of efficiency and disruption in an increasingly complex market. In light of the above-mentioned scenario, we are thrilled to present BI4ALL.

BI4ALL is an Information Management and Technology and Consultancy Company that provides its Clients with successful and innovative Analytics and Big Data solutions. Through a unique experience and extensive knowledge of several business sectors and business functions, BI4ALL allows companies to have competitive advantages by turning their data into insights. Focused on goals, value creation, innovation and excellence in delivery, BI4ALL helps organizations to achieve better results by optimizing their organizational structure and control systems, allowing them to have disruptive solutions that optimize decision-making.

The company is headquartered in Lisbon, Portugal.

Proud Moment

BI4ALL has been recognized with more than 20 national and international awards for its excellence in delivering impressive solutions to the range of clients’ IT services across multiple domains.

José Oliveira, Andro Moreira, & Hugo Pinto, BI4ALL Leadership, spoke exclusively to The Silicon Review. Below is an excerpt.

Q. Why was the company set up, Mr. Oliveira?

As the volume and amount of data generated began to increase, it became necessary for companies to apply more advanced analytical techniques for better decision-making in all business functions. Data analysis can reveal correlations, patterns and predictions, leaving behind decisions based on intuition: It emerges as a relevant opportunity to increase the performance of companies. This way, BI4ALL was established in 2004, and we started with the goal of delivering value beyond the expectations of our customers in the data analytics domain.

Q. What are the factors that make your company stand out from the competition, Mr. Pinto?

We pride ourselves on a strong track record of delivering successful projects – this has impacted our clients significantly, who have been with us over the past several years.

We help organizations maximize the value of their data in order to articulate their business goals and make analytics an integral part of the business model. By working on a subject as sensitive as organizational data, the trust our clients place in us is essential in our work.

We bring together all the tools to create complete and structured solutions, appropriate to each business sector and to each customer reality. We have extensive experience in responding to the specific set of challenges and business requirements of different industries. We understand the needs of our clients and add real value to organizations through the expertise, details and mastery of powerful solutions.

Moreover, we value meritocracy and excellence. We have a team with different backgrounds and cultures, training and interests, skills and experience. Our culture has always been an integral part of who we are as a company. We bet on the recruitment of the best talents and on a continuous valorisation of the team.

At BI4ALL, everyone is important and vital to our inspiring mission. All BI4ALL employees contribute to taking the company to the next level. Everybody contributes to empowering the future through market leading corporate solutions for digital transformation.

Q. Is your company a ‘leader or a follower’, Mr. Oliveira?

Our company is a leader. BI4ALL positions itself as a driver of change. Since 2004, we have been totally focused on the success of our clients and share with them a knowledge of excellence in both technology and business components. We believe a critical component of our success has been the company culture, which is based on our core values of innovation, communicating honestly and broadly, and implementing the best practices first. We truly believe this culture is important because it helps to attract and retain top people, encourages innovation and teamwork, and enhances our focus on achieving corporate objectives.

Q. Is it true that striving for both ‘ethics’ and ‘success’ in a business is a tough feat, Mr. Moreira?

A culture of ethical behaviour is essential for our business. Our mission is to create value beyond expectations: Nurturing a trusting relationship with integrity, transparency and respect to build an innovative team with clients, vendors and employees.

Moreover, it is important to enable professionals to collaborate with the growth of the organization; make them feel like a fundamental part of the company’s development. It is necessary to listen and bet on employees, challenge them, create training opportunities that allow them to constantly update their skills, and to provide them an inspiration environment in order to create a well-being, well-balanced and collaborative spirit and a culture of trust that allows growth and development.

Q. Where do you see your company a couple of years from now, Mr. Pinto?

Our objectives are to continue to grow and evolve with our clients, in projects and in teams. We want to be a leader, continuing to be recognized, as the trusted partner for our national and international clients.

The company’s growth pattern has been unbelievable; we have had a growth in two digits year after year.

One of our objectives is to expand our ‘Nearshore Center’ and respond with our excellence services to international clients from Portugal.

In a scenario where details make the difference between the success and failure of organizations, identifying solutions that make managers capable of finding the best way to guide their company’s growth is a fundamental asset. Therefore, we want to position ourselves as a leading consultant in the areas of our competencies (Analytics, Big Data, Artificial Intelligence & Data Science, Corporate Performance Management and Software Engineering).

Leadership | BI4ALL

José Oliveira, CEO: José Oliveira has a degree in Business Management from ISLA and a master’s degree in e-Business from ISEG. He started his professional career as IT Manager at Rhône-Poulenc Agro Portugal for 10 years. In Aventis Crop Science and Sinfic, he worked as Business Unit Manager. In 2004, he founded the company BI4ALL, of which he is CEO and responsible for the development of the business.

With more than 25 years of experience in the areas of Management and IT, Mr. Oliveira also wrote the books: “Integrated Model for Effective Management and Risk Control” and “Business Intelligence”.

Andro Moreira, Partner: Andro Moreira is BI4ALL Co-founder & Partner with a degree in Computer Science Management from ISCTE. He started his professional career as a Technology Manager in Novabase and he went through Sinfic as Project Manager. In 2004, he was one of the founding partners of the company BI4ALL, of which he is Managing Partner and responsible for the development of the company’s business. He has vast knowledge and skills in company management and customer follow-up, with a great focus on the optimization of processes, operations and financial results.

Hugo Pinto, Partner: Hugo Pinto is BI4ALL Co-founder and Partner and responsible for international development. He has more than 18 years of experience in the Analytics market, having developed projects in several areas, mainly international clients, such as Life Sciences, Banking, Insurance and Retail. Graduated in Business Management from Instituto Superior de Gestão, he has a vast knowledge and skills to manage projects based on Analytics with the aim of optimizing processes, time, resources and results.

“We help organizations maximize the value of their data in order to articulate their business goals and make analytics an integral part of the business model. By working on a subject as sensitive as organizational data, the trust our clients place in us is essential in our work.”