An Interview with Jasmat Sutaria, Svtronics Inc Founder and CEO: ‘We are Proud of our Continuous Growth and Expanding Customer Base over the Past Several Years’

“Our vision is to be recognized as a trusted and reliable partner who can provide world-class solutions for our customers and to help them accomplish their goals.”

The rate of change and advancement in the electronics industry can be startling, especially over the past few decades. To survive, an electronics company needs to be as flexible as it is quick. And to excel, that company must be able to overcome both existing and emerging challenges in the market.

Svtronics Inc manufactures electronic product and equipment. The company offers systems design, integration, wiring and cabling services,supply chain management, and aftermarket support, serving clients worldwide.

Svtronics was incorporated in 1996 and is headquartered in Texas.

Jasmat Sutaria, Svtronics Inc Founder/CEO, spoke exclusively to The Silicon Review. Below is an excerpt.

Q. Why was the company set up? How did you select the vertical and decide to be a part of the global platform?

The DFW area being a hub for technology-focused business was growing at a rapid pace during the telecom boom in 90’s and we found that there was an opportunity for a local EMS provider to meet the quick turn prototypes and medium volume production needs of the industry. Having experience in the manufacturing industry we decided to set up our own company to cater to the need of local companies and then went on to expand the customer base throughout the US.

Q. How successful was your first project roll on? Share the experience.

The first project we did was for a telecom company based in Pittsburg, Pennsylvania. The project,was to assemble an electronic module product.  The project, which was not very complex,  was executed successfully without any major hiccups. Our customer was happy with our overall performance and went on doing continuous business with this company.

Q. What challenges did you face in your initial years? What can your peers learn from it?

The challenges can be many and with varying degrees of difficulty.  What enables us to succeed is how wereact and respond to them. One of the initial and primary challenges we faced was finding the right employees since the economy was doing great during those times and a start-up company was not the first choice for manufacturing employees. It is important to create a positive work environment that will cultivate a can-do mindset. This positive environment attracts good people that will help carry the business when times get tough. A good team will recognize and seize an opportunity, while addressing the challenges on the way to a satisfied customer.

Q. What were the grounds on which you have expanded your company and its offerings over the years?

We started expanding by increasing our production capacity, capabilities, technology, personnel. EMS industry over the last 20 years has witnessed considerable advancement in manufacturing technology due to the shrinking size and higher performance of electronics products due to rapid advances in computing and handled devices. We started off as EMS provider primarily in the business of Printed Circuit Board (PCB) assembly and consignment work. Over the course of time, we are now offering full turnkey manufacturing solution including engineering services, industrial design, supply chain management, and order fulfillment. We are also now capable of taking a concept from customer and converting it into an actual product.

Q. If you have to list four factors that have been/are the biggest asset to your organization, what would they be and why?

1. Employees – Our employees are our biggest asset; most of the senior production team has years of experience in the manufacturing industry,
2. Facility – We have a very well-maintained factory with state-of-the-art equipment and capabilities,
3. Corporate team – Our corporate team has a rich business background and their economic vision and insight is important in maintaining our edge in the business,
4. Flexibility – We realize it is important to have flexibility in our business model in order to effectively help customers achieve their goals.
   
   

Q. What is your company’s vision statement? And to what extent are you successful in achieving the same?

Our mission statement is to provide a state-of-the-art electronic manufacturing and engineering service to our customers, and champion a model corporate citizenship to our community, employees and customers. We are able to achieve this mission to an extent by growing from 8,000 sq ft facility to 85000 sq ft facility with the latest technology equipment and highly qualified employees.

Q. What do you feel are the reasons behind your consistence growth as an organization?

With the rapid advancement in technology used in the EMS industry, it is important that we keep up with the pace and be  ready to take any new projects that require advanced equipment. We have always watched the industry closely and made the
right investments at the right time. Increasingly, customers also want an array of service from design to, manufacturing,  inventory management to delivery and after-sales service. Our flexible operations enable customers to think of svtronics as a trusted partner in achieving their long term goal.

Q. Do you have any new products ready to be/getting ready to be rolled out into the market?

We are primarily a manufacturing service provider and as I mentioned above we keep up with the industry standard to be able to meet any customer demands. We never had to turn down a project due to limitation in our technology or capacity.

Q. Where do you see your company a couple of years from now?

We have positioned ourselves to increase our revenue by 50 percent over the next couple of years. We are trying to expand our aerospace and defense customer base and have signed long term contracts with defense suppliers.

"Our mission statement is to provide a state-of-the-art electronic manufacturing and engineering service to our customers, and champion a model corporate citizenship to our customers, community, and employees.”