The Silicon Review
“Through our innovative marketing platform, our cutting edge technologies and our proven track record, Rosano Partners is setting a new standard in the commercial real estate brokerage industry”
Rosano Partners was founded in 2006 and expanded their commercial property acquisition and disposition services by leveraging new technology, increasing mobility and utilizing big data. Building a diverse and collaborative team, they are ushering in transformative solutions to interpret real time data that maximize returns, increase their clients’ wealth, solidify their financial security, reposition real estate assets and manage their acquisitions.
Today, the Company represents 13 languages, multiple ethnicities, cultures, creeds and neighborhoods. As the brokerage expanded, the company invested and established its headquarters at the BLOC to capitalize on the revitalization of downtown Los Angeles. Collectively, tenancy is vital to the city’s rebirth and they are thrilled to be a part of the new urban living landscape.
Curious enough to know more about this company? Take a look at our conversation with Sagiv Rosano, President, and Ian Whitman, COO at Rosano Partners.
Why did you open your own brokerage and how has technology been an integral part of your global platform?
While working at some of the top real estate firms, we saw a need for a different kind of brokerage –one that centered around creating solid partnerships with clients and specialized in complex transactions, all under a full-service platform. Over time, we became early adopters of technology in the industry to carve out a service-oriented niche in the industry.
Tell us about your first year and the services your firm offered?
From the beginning, we positioned our firm as a full-service brokerage specializing in retail real estate, multifamily properties, unique development opportunities, and placements of equity or debt. We didn’t aim to be the largest firm, we focused on recruiting and developing the most diverse and skilled talent. Our redefined mission ensured every client received consistent, customized service and tactful guidance.
As commercial real estate begins to digest and apply new high tech solutions, Rosano Partners is adopting and implementing these revolutionary new systems to stay relevant and competitive. Our goal is to represent a multitude of talented minds who will serve as internal motivators to remain a transformative, tech-savvy firm.
How big is your organization today? Briefly explain the organizational structure.
We have opened 3 offices in Los Angeles, San Diego and Bakersfield, CA with a team of 9 employees and 62 full-time agents. Our team represents 13 languages, multiple ethnicities, cultures and creeds. As the brokerage expanded, Rosano Partners invested and established our headquarters at the BLOC to capitalize on the revitalization of downtown Los Angeles.
We analyze both operational successes and inefficiencies, restructuring as needed while keeping transparency among team members intact. Our team leverages their industry experience and contacts to build new partnerships, uncover innovative business opportunities and develop a cross-functional team approach to further improve Rosano Partner’s custom localized service to our end user. Redefining roles and best business practices have become the mainstay of our firm and we are highly encouraged by our current growth and immense potential.
How do you prepare for changes in consumer behavior and market fluctuations?
Rosano Partners relies on the expertise of our agents and their adaptability to the ever-changing landscape of commercial real estate. The evolution of technology has greatly affected consumer behavior, and in turn, changes the way we do business. At Rosano Partners, change is critical for our growth and success. With a progressive and dynamic outlook on these advancements, we seek to implement systems and technologies that yield the best results for our clients.
Through our innovative marketing platform, our cutting edge technologies and our proven track record, Rosano Partners is setting a new standard in the real estate brokerage industry.
What services does Rosano Partners currently offer?
Where do you see your company a couple of years from now?
Our expansion will be mindful and dependent on our current performance and annual goals. We will not compromise our principles to gain market share and we hope to grow at a rate that is maintainable. As the company expands, Rosano Partners believes collaborative workspace environments will become an avenue for innovation and disruption in the marketplace. By establishing the business in a shared space, the instant camaraderie and influx of talent will be an incredible asset to our company and its continued pursuit to innovate and inspire.
In keeping with our mission statement, our company’s philanthropic pursuits must extend beyond one day annual volunteer duties. Our goal is to work with our community, providing mentorship, valuable business insight and manpower to keep their dreams alive.
What is a typical day in your office like?
The unpredictability of the market and the industry make for incredibly exciting and unexpected days. Routines are self-imposed for accountability, and most agents will dedicate a certain number of hours per day to market research and developing sales strategies. Other days are reserved for client meetings, property tours, listing presentations and canvassing new properties. The leadership team sources potential opportunities, performs analysis and due diligence, managing the firm and assets, as well as developing relationships with other developers, investors, brokers etc.
What is your advice to the younger generation entering the workforce?
Nothing will ever take place of hard work and consistency. We can provide all the tools, mentorship and training but success hinges on dedication and accountability. Developing a work ethic comes from within, but if young adults surround themselves with professionals who continually strive to improve, they will be more likely to develop the same successful habits.
How does your company contribute to the global IT platform?
From the onset, Rosano Partners has championed early technology adoption and innovation to grow the business and attract top talent. As commercial real estate begins to digest and apply new high tech solutions, Rosano Partners has been implementing these revolutionary new systems to stay relevant and competitive in the marketplace. We continuously develop new strategies while onboarding a talented and diverse team to remain a transformative, tech-savvy firm.
The sections below highlight a few of the new applications and software platforms Ian has brought to Rosano Partners in 2016.
Gamification— the utilization of rules of game play and game theory, such as point-scoring, competition and incentivizing to real-life situations—carries massive implications for productivity in CRE. By applying game theory to their groups and teams, RP increases agent efficiency by boosting motivation, increasing competition, closing deals and ultimately drive more revenue.
In 2016, Rosano Partners amped up their business communications with Dialpad, a next generation cloud based phone system allowing users to make work calls directly from a computer or mobile app. Built for adaptability and mobility, this new system will make for a seamless transition into a shared office space.
Mobile Productivity Platform
Rosano Partners have onboarded Buildout.com to create, consolidate and syndicate their marketing initiatives. Eliminating duplicative processes with Buildout, listing information is entered once and instantly updated everywhere, including your marketing materials, website, emails, and third-party listing sites. This online marketing management tool was built specifically to help real estate businesses simplify, refine and seamlessly integrate listings in real time.
At Rosano Partners, associates needed to maximize their outbound campaigns to the prospects most likely to respond. By implementing machine learning techniques, the team tailored their messages and identified their targets by using characteristics of recently closed new customers.
Here we introduce you to the masters
Sagiv Rosano: President: A successful commercial real estate professional and Investment Banker for 13 years, Sagiv Rosano was disenchanted with the corporate culture at the larger commercial real estate firms. Seeking an environment where he could progress both professionally and personally, Rosano set out to create a firm built on its people and their principles. His goal was simple, create a full-service brokerage based on true partnerships with clients, offer specialized services, and execute complex transactions by leveraging the latest technology with multiple channels of marketing.
Ian Whitman: COO (Chief Operation Officer)Leading the day to day operations of the firm, Ian Whitman is the Chief Operating Officer at Rosano Partners. He is responsible for the strategic growth and execution of the Rosano vision and led the company’s rebranding initiative in 2014. With over 20 years of experience and success in driving operational growth, Ian is adept in leading start-up and turnaround efforts and maximizing new business opportunities.
“Rosano Partners has championed early technology adoption and innovation to grow our business and attract top talent”