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Build. Measure. Convert: The NYC-based company, Ironpaper Helps Organizations Use the Digital Space to Grow Their Business and Increase Market Share


Sales and marketing is a critical part of every organization’s success. With a strong marketing strategy, it is difficult for a business to stand out in the crowd. Over the years, the digital space is transforming the way business is done today. And with that, sales and marketing are also moving into the digital space. Therefore, it has become imperative for organizations to be digital-first in order to attain an advantage.

A witty mind, Jonathan Franchell saw the pain-points in the industry and founded Ironpaper in 2002. Based out in New York City and Charlotte, NC, Ironpaper is a growth agency that helps businesses achieves growth through marketing and sales. The company seeks to unify the marketing and sales journey to deliver a more remarkable buyer experience and, ultimately, drive growth for its clients.

Since 2002, Ironpaper has driven growth for its clients in the areas of digital marketing, web strategy, lead generation, sales nurturing, content marketing, advertising, and marketing/sales automation.

“As an agency that integrates technology, design, marketing, content, and digital strategy, we embrace hard problems and creative challenges in order to drive results,” says Jonathan Franchell, CEO and Founder of Ironpaper. “Our process is data-driven and highly iterative; we cut through the clutter that burden many organizations.”

Digital Marketing That Yield Results

As a digital marketing agency, Ironpaper specializes in lead generation, inbound marketing, conversion optimization, and sales nurturing. The company’s digital process is data-driven and highly iterative. It focuses on metrics that measurably boost your business’ growth.

Ironpaper provides both marketing strategy and execution. With its fully staffed team of developers, designers, content writers, marketing strategists, and SEO/PPC specialists, it delivers a full-service strategy to grow your business from all digital angles. This includes capabilities for Automation and sales nurturing, Content marketing, Email marketing, social media marketing, Advertising & PPC, Website Design & Development, Remarketing & Re-targeting, Reporting & Analytics, and SEO - Organic search.

Websites That Drive Results

Websites should measurably drive leads, sales, and deeper engagement. Websites should be more than pretty brochures. A company website needs to act as a growth engine powering lead generation and nurturing sales opportunities. And Ironpaper builds the best-of-breed websites for the companies.

Ironpaper work embodies the intersection of design, technology, content, and marketing. It is obsessively focused on helping organizations achieve core, business goals using the digital space. Its designs and builds websites to impact sales, advocacy, and lead generation.

Stated simply, Ironpaper helps clients embrace the digital world and achieve business goals. In its website design process, it studies performance data, conversion data, content opportunities, and conduct user experience studies to make informed decisions.

Content Marketing Programs to Drive Better Lead Acquisition, Engagement, Education, and Nurturing

Ironpaper helps organizations build, test, and optimize content marketing programs to drive qualified leads and sales opportunities. Content marketing is at the core of the company’s lead generation practice. It acts as a strategy and execution partner for content marketing.

As a full-service content marketing agency, Ironpaper help build demand, awareness, thought leadership, and conversions for B2B companies. The content marketing programs include strategy, creation, technology, tools, distribution, and measurement for driving results. Ironpaper helps organizations build agile and smart content engines that generate leads and sales.

Lead Generation: Generating Inbound Qualified Leads to Feed Hungry Sales Teams

Ironpaper powers inbound marketing programs that generate qualified leads and nurture sales opportunities. The company builds vetting and nurturing systems to ensure that its clients can scale up their marketing and sales efforts intelligently.

Ironpaper focuses on the following metrics:

  • Leads generated per month
  • Sales qualified leads per month
  • Sales opportunities from leads
  • Conversion rates against all marketing efforts

B2B Marketing

Ironpaper is a B2B marketing agency that focuses on helping companies improves lead generation, conversion rates, and sales opportunities. It builds results-driven marketing campaigns that help B2B organizations improve their sales pipelines.

The company drives engagement with buyers, partners, in fluencers, and advocates. It begins by firming up buyer definitions and messaging. Then the company sets monthly lead acquisition goals, build marketing assets, and create a data-based strategy. From there, it launches pilot campaigns and actively measure results against benchmarks, while optimizing, improving, and building.

The process for B2B marketing is based on LEAN principles. Ironpaper seeks to increasingly gain efficiency, agility, and effectiveness as it focuses on decreasing the timetable for success generation.

Builders and Strategists: The Ironpaper Team

Words from the Chief:

“Our team is made up of individuals who like to create, build, learn, and think. We are committed to solving growth challenges related to the buyer’s journey. Our work is an intersection of creative strategy and data-driven decision making.

With a passion for agility, analytics, and action, the teams collaborate on solving challenges and reaching goals. We believe that collaboration and the spirit of innovation can go hand-in-hand. We bring together designers, marketers, writers, engineers, and account leadership to build agile go-to-market approaches.”

“Our work environment is supportive, strategic, and collaborative. We’re passionate about improving our clients’ business success. We love what we do. Just ask Louis, our Chief Dog Officer, and official greeter.”