Create a repeatable, scalable and predictable click-to-close experience: Square 2 Marketing

We live in a world of information abundance and attention scarcity – and the pace of information creation is accelerating. We now create quintillion bytes of data each day, so much that 90% of the data in the world today was created in the last two years alone.

Buyers today are more empowered. The web provides them with instant information gratification. They can access detailed specs, pricing and reviews about goods and services 24/7 with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever and whenever dimension to every aspect of the experience.

Today’s marketing, which includes demand generation and inbound marketing, is so powerful because you have the ability to give the searcher and consumer exactly the answers they’re looking for at the precise point that they need it. When you succeed at this, you build trust, reputation and authority.

Always on the forefront of marketing and sales innovation, Square 2 Marketing is one of the top companies at helping businesses build repeatable, scalable and predictable revenue-generating machines.

Conquer Your Sales and Marketing Goals

There’s no impression like the first impression; it’s the reason your website is one of the most important tactics in your inbound marketing strategy. Consumers are becoming more savvy, skeptical and discriminating. And that’s why data-driven digital marketing and an analytical approach to sales is essential to hitting revenue goals.

Square 2 Marketing is one of the leading strategic revenue generation and inbound agencies. The company helps its clients drive significant increases in revenue by applying strategy, demand generation, inbound marketing and sales enablement techniques. Established in 2003 and headquartered outside Philadelphia, the company uses website design, SEO, content marketing, email marketing, account-based marketing, advocacy marketing, conversion optimization and more to help businesses get found, generate leads and close deals.

Strategy before Tactics

With a proven methodology and data-driven approach, Square 2 Marketing is focused on helping businesses grow using tactical marketing and sales enablement services. Three prime factors – data, intelligence and science – pave the roadmap to client success. The agency’s strategies involve inbound marketing, demand generation, account-based marketing, revenue strategy, website design and optimization, content marketing, social media and sales enablement.

With the right combination of tactics, the agency helps clients drive prospects to their site, turn them into leads and convert them into customers. With Agile marketing and the Kanban methodology, Square 2 Marketing has designed a unique way to work collaboratively with clients. This helps clients prioritize tactics and focus on the projects that are going to have the biggest impact on results. This approach also helps blend short-term tactics like pay-per-click with longer-term tactics like SEO and content marketing to produce a dramatic lift in results for clients.

How Square 2 Marketing Does It Differently

With hundreds of client engagements under its belt, Square 2 Marketing is constantly adjusting its delivery model with just one goal in mind – deliver a better client experience and get them better results. Because of this obsession, the company is constantly innovating.

First, its focus on strategy (both sales and marketing strategy) means everything it does for clients is built on a solid foundation. This means it’seasier to implement, faster to get started and is perfectly aligned with a client’s overall business strategy. Marketing strategy includes target personas, what makes a business remarkable, messaging and story development, and the proper configuration of the marketing tactics. Sales strategy includes a complete design of the sales experience so that prospects close more quickly and more frequently.

Configuration of the marketing and sales tactics is next. Like a recipe for a gourmet meal, it takes tweaking over time, and Square 2 Marketing has the experience to configure revenue-generating programs. How many short-term tactics like PPC are needed to drive leads today versus long-term investments in tactics like organic search? How much demand generation like account-based marketing is needed versus inbound marketing? You also have to consider tactics like content creation, lead nurturing and conversion rate optimization. The wide variety of options available makes today’s marketing extremely complex, and Square 2 Marketing has the innate ability to simplify the entire process so it produces the right results.

Research shows that prospects are selecting firms based on their experiences with them. Square 2 Marketing calls that the “click-to-close” experience. Marketing and sales need to work intimately together to create that thoughtful, designed and deliberate experience. The better the experience, the shorter the sales cycle and the higher the close rate. The Square 2 Marketing team knows how to architect that experience from click to close.

Finally, analytics play such an important part in revenue generation today. Marketing automation and CRM tools are mandatory at companies of every size, but what you do with all of that data has a major impact on your results. The team at Square 2 Marketing is constantly analyzing client data on a daily, weekly, monthly and quarterly basis. Then, the team comes up with action plans to respond to that data to drive even better performance for clients. This iteration is key to taking data and turning it into action and results.

The 5 Practice Areas

The company is organized into five practice areas:

• Square2Insights includes the analytics team that evaluates client programs, aggregates all client data, innovates the assessment and evaluation part of the data puzzle, and helps clients see what areas are ripe for improvement all across the “click-to-close”
• Square2Demand specializes in demand generation strategy and tactics for clients, including work like account-based marketing, event marketing, email marketing and lead nurturing campaigns.
• Square2Inbound is for clients that want comprehensive inbound marketing programs to get found, generate leads and close new customers.
• Square2Sales helps clients close the leads we generate for them with sales tools, sales process, communication, proposal development and other sales-related training offerings.
• Square2Technology helps clients select, install, configure and even manage any type of sales or marketing technology like marketing automation, CRM or even specialist technology for data cleansing, ABM or advocacy marketing.

Meet the Happy Clients

“It’s easy to work with Square 2 Marketing. It’s very straightforward, and they are extraordinarily responsive, which is not typical in business. This has been lived up to throughout our entire relationship with Square 2 Marketing. One of the biggest things we’ve seen is responsiveness. For any question I have, it’s responded to remarkably fast.”

- Eric Miller, Vice President of Sales and Marketing, Miller Welding & Machine Co.

“Square 2 Marketing simplified complex processes, shared best practices and guided us to make the right business decisions for everything from design to implementation.”

- Christine Martin, Director, Enterprise Solutions, Pitney Bowes

The Partners

Mike Lieberman, CEO (co-founder): Mike is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase the close rates. Square 2 Marketing was selected as HubSpot’s Partner Agency of the Year in 2013 and 2015, named Clutch’s top-ranked inbound marketing agency in 2016 and has made the Inc. 5000 for the past three years.

Eric Keiles, CMO (co-founder): Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric is a noted speaker and author, co-authoring with Mike two books, “Reality Marketing Revolution” and “Fire Your Sales Team Today.” Marketing Sherpa has called the duo “original and contrarian marketers.” Eric is the editor of a weekly e-newsletter reaching almost 34,000 business owners and entrepreneurs focusing on this topic.