Explained: Actifio Replaces Siloed Data Management Applications with an Application-centric, SLA-driven Approach

“Actifio helps businesses achieve all their strategic priorities around business resiliency, agility, and cloud while dramatically reducing the cost and improving the efficiency of IT operations.”

Server virtualization freed massive unused capacity in computing. Today data virtualization is freeing more business’s data from its legacy physical infrastructure.

It’s time to apply the same virtualization approach to data that changed everything with servers. We all know the volume of data is growing at a staggering pace. And the vast majority of the data we’re storing are excess copies of production, created by disparate data protection and availability tools like backup, DR, dev and testing, and analytics.

In view of the above-mentioned scenario, we’re delighted to present Actifio.

The company delivers Enterprise Data-as-a-Service to over 2700 global enterprise customers and service provider partners in more than 37 countries around the world.

Actifio replaces siloed data management applications with a radically simple, application-centric, SLA-driven approach that lets customers capture data from production applications, manage it more economically, and use it when and where they need. The result is enterprise data available for any use, anytime, anywhere.

The company’s Virtual Data Pipeline™ technology decouples data from infrastructure, enabling dramatic improvements in business resiliency, agility, and access to the cloud.

Actifio was established in 2009 and is headquartered in Waltham, Massachusetts.

Actifio: Synopsis

Radically Simple Approach

Actifio started out with a simple idea that managing more data doesn’t need to mean more storage and infrastructure.

The company helps businesses achieve all their strategic priorities around business resiliency, agility, and cloud while dramatically reducing the cost and improving the efficiency of IT operations.

With more than two exabytes of application data under management, Actifio customers have freed themselves from the bonds of traditional siloed data management with its radically simple approach.

Optimizing the Copy Data within the Data Center

Actifio’s founding vision – optimizing the copy data within the data center – has helped establish the $46 Billion global copy data management market, becoming one of the fastest growing enterprise technology companiesever.

The company help global enterprises and service providers such as IBM, Sungard Availability Services, HBO, Netflix, Time Warner Cable, NEC, Sanofi, Cole-Haan, KKR, McKesson, IFDS/State Street, Dell, Dassault Systems, and many State, Local, and Federal Government Agencies better utilize their data to drive business outcomes.

Delivering Copy Data Virtualization

At the highest level, Actifio lets you do three things:

Capture: Capture data from production applications, according to an SLA you can define in a few clicks.

Manage: Manage that data in the most efficient way possible.

Use: Use virtual or physical copies of the data whenever and wherever you need them.

Production data is captured non-disruptively and in its native form, to make it instantly available when needed. A single physical copy – a “golden master,” kept current through an “incremental forever” model – is used to spawn unlimited virtual copies, across any use case where a copy of production data is required.

Copy Data Virtualization frees increasingly strategic data from increasingly commoditized infrastructure, replacing the many siloed systems you’re using today to protect and access copies of the same production data. It replaces all the software licensing and capital intensive hardware tied up in Backup, Snapshot, Disaster Recovery, Business Continuity, Dev & Test, Compliance, Analytics, and other systems with a single, radically simple approach that does one thing: Make whatever data, from whenever it was created, available wherever you need it.

Ash Ashutosh: Founder & CEO

Ash Ashutosh brings more than 25 years of the storage industry and entrepreneurship experience to his role of CEO at Actifio. Ashutosh is a recognized leader and architect in the storage industry where he has spearheaded several major industry initiatives, including iSCSI and storage virtualization, and led the authoring of numerous storage industry standards. Ashutosh was most recently a Partner with Greylock Partners where he focused on making investments in enterprise IT companies. Prior to Greylock, he was Vice President and Chief Technologist for HP Storage.

Ashutosh founded and led AppIQ, a market leader of Storage Resource Management (SRM) solutions, which was acquired by HP in 2005. He was also the founder of Serano Systems, a Fibre Channel controller solutions provider, acquired by Vitesse Semiconductor in 1999. Prior to Serano, Ashutosh was Senior Vice President at StorageNetworks, the industry’s first Storage Service Provider. He previously worked as an architect and engineer at LSI and Intergraph.

Ashutosh remains an avid supporter of entrepreneurship and is an advisor and board member for several commercial and non-profit organizations. He holds a degree in Electrical Engineering and a Master’s degree in Computer Science from Penn State University.

“With more than two exabytes of application data under management, Actifio customers have freed themselves from the bonds of traditional siloed data management with its radically simple approach.”