Jaystone Marketing: Designing and delivering integrated marketing solutions for automotive dealerships

The Internet has become the predominant information source among vehicle shoppers and is the preferred source with both new and used buyers. Automotive dealerships now have to rely on consumer centric and aggressive marketing strategies for effective online automotive marketing. Today’s marketing not only needs to influence shoppers to buy, but also influence which dealers they buy from. Globalization of the market has opened the doors of opportunity for all, crowding the space with higher risk and tough competition. Dealership owners now have more choices than ever when it comes to marketing partners and strategies – bottom line, it can be overwhelming. This is where Jaystone Marketing, with decades of OEM, retail and automotive marketing experience, can come in and make a significant impact for today’s dealers. 

Founded in January of 2016, Jaystone Marketing is a full service automotive marketing company that works with some of the nation’s top dealers and dealer groups. Within its first few months, Jaystone Marketing was recognized by Google and chosen as one of their Premier Partners. Google chose Jaystone for its expertise and proven results in search engine marketing and online display advertising. Today, Jaystone Marketing has more than doubled in size following its first year in business. The company is on pace to continue its rapid growth, due in part to a 95% retention rate and steady onboarding of new customers each month. With so many positive things happening early on, it’s no surprise they made our 30 Fastest Growing Private Companies to Watch list this year. 

First project roll out

One of Jaystone’s first major projects was assisting Penske Motor Group with their marketing plan and presentation to Toyota Motor Sales, USA in an effort to win an open point for a new Toyota dealership in Prosper, Texas. Penske Motor Group was successful in winning the open point with Jaystone’s assistance. When the dealership opens in November of 2017, Jaystone Marketing will be the agency of record, assisting with marketing strategy and execution. 

Building lasting customer relationships

Jaystone’s multi-channel, results based approach, has been applauded by its customers. Customers appreciate Jaystone’s experienced team of automotive professionals, with OEM, marketing agency and retail automotive experience. Eric Kahn,Friendly Auto Group’s President, and Jaystone client said, “What I really like about Jaystone Marketing is that they understand automotive retail… not only from a marketing perspective but from an operational perspective as well.”

Jaystone works with dealerships from some of the most respected dealer groups in the country, including Penske Motor Group, The David Wilson Auto Group, RLJ McLarty Landers Automotive, Carter Myers Automotive, Friendly Automotive Group, Lee Auto Malls and McGovern Automotive Group. To date, Jaystone Marketing has grown its market share solely based on referrals from customers, and CEO/founder Adam Stone’s professional network. The company recently hired Heather MacKinnon, former VP of Sales at DealerRater.com, to lead the sales team and accelerate its growth. 

Marketing solutions that exceed customer expectations

• Integrated Marketing: In today’s world, consumers engage with multiple marketing channels as they work their way toward purchase. Jaystone provides the best way to ensure effective communication with consumers, using its fully integrated strategy across multiple channels, paired with professional execution.
• Digital Pro: With Jaystone Digital Pro, dealers of any size can trust that they will be market leaders in the most important facets of automotive digital marketing. Digital marketing is at the center of any smart and effective multi-channel strategy. Utilizing digital market data is the best way to identify the target audience and the most measurable way to calculate ROI. Jaystone uses data, proven marketing strategies and automotive know how to create winning digital campaigns.
• Market Pro: Jaystone Market Pro is designed for large stores and dealer groups who are looking for a full-service marketing partner. Jaystone helps dealers make sense of the current market and plan strategies that achieve their retail goals. Producing fresh and relevant content is critical for a dealership to successfully build and promote their brand. Television, radio, print and outdoor advertising continue to be viable strategies for brand building. Jaystone provides a modern approach to traditional advertising mediums, with proven results.
• Direct Mail Campaigns: Jaystone embraces Direct Mail as, not only an efficient direct response medium, but also an extremely effective branding medium that targets prospects with the highest probability of doing business with a local dealership. With their strong digital background, Jaystone Marketing integrates personalized consumer websites in their campaigns that are focused at driving leads into dealership CRM’s. 

Real industry experience at all levels

Jaystone was built around a strong leadership team with decades of industry experience. CSO, Roger Cobb and COO, Dustan Turner have worked incredibly hard behind the scenes to build the infrastructure of the company. Along with Turner and Cobb, the leadership team consists of seven individuals that have a combined 85 plus years of automotive retail, OEM and agency experience. Jaystone believes that its quality people have, by far, been its greatest company asset. This is a major reason for high client retention and the tremendous results consistently produced for clients. Currently, Jaystone has a team of eighteen experienced professionals and is continuing to rapidly grow in size. 

What to look for in the future

Jaystone Marketing is currently working with 51 automotive dealerships across the country. “Our goal is to be serving several hundred dealerships by the year 2021”, said Adam Stone, CEO. In addition to creating new, best-in-class marketing software for dealers, Jaystone Marketing has also announced that they will change their name to Octane Marketing starting in October 2017. According to Stone, the name change embraces their automotive roots and conveys their ability to fuel success for their customers.

Knowing the CEO, Adam Stone 

Adam Stone is an entrepreneur, marketer, public speaker, and C-level automotive executive with over 17 years of industry experience split between OEM, agency, and retail. After a highly successful 11 year career at Toyota Motor Sales, USA, Adam cut his teeth in marketing, working for the award winning automotive agency, Tier 10 Marketing. From there, Adam was handpicked by Prime Motor Group (27 stores in New England) to build an in-house agency, where he helped them to become one of the fastest growing privately held retail automotive groups in the country. Currently, Adam is the CEO and Co-Founder of Jaystone Marketing, serving dealers and dealer groups all over the United States. 

“It’s been a team effort from the start. We have a very flat org chart and collaborative culture. Every team member makes major contributions to our success every day.”