The Silicon Review
iTriangle Infotech Pvt Ltd(ISO:9001:2008),is a Bangalore based company, having branches in Mumbai, Dubai and Kenya. The Company offers GPS-GSM-RFID based products and services in Vehicle/Asset Tracking and Monitoring domain, Personal Tracking for Women, Children and Senior Citizens and Enterprise Mobility domain.
Founded in 2009, iTriangle is engaged in the business of Design, Development and Manufacturing of GPS/GSM/RFID based Tracking and Monitoring Systems, providing proprietary end to end solution in the Telematics domain that includes the Hardware, Firmware and the Cloud Based User Application. iTriangle Infotech has designed and developed a Remote Data Acquisition Platform, based on GPS-GSM-RFID and related sensors, and offers different products and services in the Remote Tracking and Monitoring Industry segment.
iTriangle Infotech is a ISO:9001:2008 certified Company with product certifications from ARAI ( Automotive Research Association of India ) and CE. The company was into Design and Development upto 2012 and launched its product/service in the third quarter of 2012. The bandwidth of features offered range from Simple Tracking to specialized services for organizations like Homeland Security, Defence, Petroleum, Transport, Healthcare, Mining Personal Security etc. “The focus is on helping our customers, to get quality hardware products with service support at an attractive price point. The promoters of the Company are professionals from the field of electronics, software, design, finance and human resource. The R&D team, comprising of highly experienced individuals, continuously strive to provide relevant solutions and products with high value proposition”, says the CMD, Mr. Vadiraj Katti.
Telematics Industry, is seeing a lateral growth in India and also in the Middle East and the African region. The solutions vary from basic Track and Trace to advanced solutions with customized offerings to different segments. According to Mr Vadiraj Katti, iTriangle Infotech is looking at offering quality products at different price points as per the market requirements and continue to support its customers in areas of customization to suit the customer needs alongwith stability and reliability. Our Tracking and monitoring platform is designed considering high degree of robustness, modularity, flexible architecture and latest product design practices. This enables us to quickly add and remove features based on changing requirements and market relevance. On the manufacturing front, we have identified right local EMS partners, optimized on the production costs and cycle time by establishing a scientific production process and strong supply chain. This enables us to compete with European products on quality and features and Chinese products on pricing, says, Mr Kiran A R the Technical Director of the Company.
The Company today, launched its product/service commercially, in the last quarter of 2012 has more than 12000 installations in India and overseas, currently catering to industry segments like School Transport, Employee Transport, Waste Management Vehicles in Municipal Corporations, and Intelligent Transport System for State run Corporations, Defence Sector, Homeland Security, Petroleum Corporations, Mining etc and spread across the Country with overseas operations in Dubai and Kenya. The Company is currently closely held and does not have any external investors and has still not sought any funding from angel investors or venture capitalists.
The Company’s clientele is varied with Government & Public Sector agencies like Ministry of Defence, Road Transport Corporations, Municipal Corporations, Department of Commercial Tax, Indian Air Force, Petroleum Corporations, Mining, Banks and Financial Institutions, Educational Institutions, IT/BPO Companies. iTriangle Infotech has more than 300 clients in India and overseas with over 12000 installations.
• An end to end design, development and a manufacturing house in the field of Telematics, based out of India.
•Company is ISO 9001:2008 certified and probably the only Indian Company to have an ARAI and a CE certification for its products. •System Integration with automobile OEMs possible, since the entire design is proprietary. Talks with Escorts & TCS on in this regard on.
• Cost Advantage to the customer without compromising on quality.
•The Government initiative to encourage localized manufacturing and also a regulation in most of the Government tenders that the bidder should either be an Own equipment Manufacturer or a dealer of an OEM, will place iTriangle in a highly advantageous position.
The competition is skewed in this sector with a lot of players offering tracking and monitoring solutions with Chinese hardware or hardware from European countries and has a web based application of their own. From a competition perspective, there are either Companies (mainly from China, Israel or Europe), who only offer hardware or Indian based Companies having software applications in this domain and integrate hardware devices with different device suppliers. iTriangle is one of the very few Companies which has an end to end solution, designed and developed in-house, in this domain, starting from the hardware to the cloud based application software for different domains that include transport, logistics, employee travel management for IT/BPO companies, Student travel management for educational institutions, Health Care, Banks, Food Chains etc. As a business policy and strategy, iTriangle focuses on the B2B business vertical where it offers its hardware as well as software modules to Companies engaged in this business.
Road map ahead:
As a strategy, “iTriangle would like to offer hardware and software solution in the B2B vertical, to Companies engaged in the business of Telematics. We today have a situation where Companies either have their own software application and import the hardware or look to procure both”, says the CMD Mr. Vadiraj Katti. With a proprietary GPS-GSM-RFID based Remote Data Acquisition Platform, under its belt, iTriangle primarily wants to focus on designing hardware devices as per the industry needs and also develop software modules in different domains of Transport, logistics, health care, Personal Tracking, Student/Employee Travel Management etc, in the long run.
Currently, the industry is driven by the Government policies, where it has been made mandatory for all the commercial vehicles to have the GPS-GSM based tracking devices installed. As an integrated solution, iTriangle InfoTech plans to launch Fare Meters integrated with GPS-GSM modules for tracking. iTriangle InfoTech also plans to launch OBD (On Board Diagnostics) devices with Track and Trace features and offer a holistic solution to the market.
Key Executives: Vadiraj Katti, Founder and CMD Kiran A R, Director- Technical Abhimanyu Raja- Director, Operations
With a professional experience of over 23 years in Banking, Telecom, Finance, HR, Sales and Marketing, Mr. Vadiraj Katti, the CMD of the Company, heads the company’s operations, provides vision, direction and the business roadmap for the Company.
Mr Kiran A R, is an electronics engineer, having a Post Graduate Diploma in “Embedded System Designing” from Center for Development of Advanced Computing (C-DAC). He has worked with Siemens and C-DAC and also having more than 10 yrs of industrial experience in embedded systems designing and development with an exposure to hardware and software designing on Automotive embedded systems. He is one of the founding member and Technical Director and the principal architect of all the products and solutions offered by the Company.
Mr Abhimanyu Raja, an engineer by profession, has over 30 years of experience and looks after the Company’s operations, both inland and overseas and is based at Mumbai.