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50 Fastest Growing Private Companies to Watch 2016

Making the Marketing Automation Work for You: RightWave

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Increase the return on your marketing investment through Rightwave’s new approach to marketing automation.’

RightWave’s Marketing Automation as a Service™ (MaaS) provides B2B companies the ability to have successful marketing automation adoption without traditional lengthy and complex implementations, time-consuming hiring and training of marketing operations personnel and added consulting costs. From powerful multi-channel marketing to lead quality management to solid reporting and analysis, RightWave offers a marketing automation solution that truly delivers. The company provides services for popular marketing automation products including Marketo, Eloqua, and others. Founded in 2004, RightWave is headquartered in San Jose, California.

The RightWave model is straight forward with an all-inclusive fast and easy implementation that provides positive return on investment from the very first month of adoption. Its combined technology and best-practices enables a flexible, sophisticated and successful marketing automation solution. The company supplements its technology driven services with cost effective and highly trained outsourced resources to provide its customers with the best possible ROI.

RightWave’s innovative approach to marketing automation – Marketing Automation as a Service™ (MaaS) – provides B2B companies the ability to have quick and successful adoption of marketing automation without traditional lengthy and complex implementations. It allows marketers to do sophisticated campaigns while RightWave manages all data, quality, and technology aspects. Customers get the most out of marketing and CRM applications, build deeper intelligence about their prospects, and deliver high-impact marketing without needing an army of technical experts. Working with RightWave, customers implement marketing automation easily, launch complex campaigns successfully, and manage data efficiently. This leads to stellar ROI, faster results, and better productivity.

MaaS for RightWave
RightWave’s all-inclusive MaaS for RightWave solution provides marketers a one-stop solution for their complete marketing automation needs – software, best practices, knowledge, experience, and services all in one simple no-strings-attached package. A growing organization that has not yet adopted a marketing automation solution or has a marketing automation solution unable to meet flexibility, productivity and integration requirements, RightWave MaaS™ is the ideal solution. The RightWave founder created the very first marketing automation company in 1996 and invented many of the features that are basis of today’s solutions.

The RightWave Automated Marketing Platform solution is not only feature-rich, extremely flexible, and highly customizable, it can be implemented quickly and can be easily integrated in the enterprise. It is full-service yet affordable with lowest total cost of ownership in comparison to any solution available in the market.
With RightWave, marketers can focus on what truly makes marketing successful – put their efforts into strategy, planning, content, and desired results – and let their marketing automation solution be their workhorse.

MaaS for Marketo
Marketo is a popular marketing automation platform with a growing market share. The Marketo platform is not just-feature rich, it is also fairly complex to operate. Due to the complexity and technical nature, many marketers fail to leverage all of its capabilities. A RightWave study found that typical marketers spend 60-70 or even 80% of their time in logistics and technical issues when using a self-serve marketing automation platform. They frequently get stuck with how-to questions. RightWave’s MaaS for Marketo solution empowers marketers to implement their marketing strategy effectively.

The RightWave team includes highly specialized marketing automation professionals with extensive experience across industries to help implement both creative and technical projects using Marketo. The result is higher productivity for the marketing team and increased returns from marketing investments.

MaaS for Eloqua
Eloqua, a product of Oracle Corporation, is a major force in the high end of the marketing automation industry. The product is designed for companies committed to continuous improvement of the marketing-sales chain. Its Revenue Performance Management model keeps the focus of every module and task on the customer’s top-line financial success.
RightWave empowers marketers help in implementing the modern marketing strategy effectively. This results in growing net new revenue through Eloqua. The RightWave team has highly specialized marketing automation professionals with extensive experience across industries to help you implement both creative and technical projects using Eloqua.

Salesforce Integration
RightWave has deep knowledge of Sales Force Automation (SFA). It can help you implement an optimal Salesforce.com (SFDC) implementation, manage and administer it on an ongoing basis, and develop connectors that will keep your SFDC sales database in sync with your marketing database which is being constantly updated with information from your marketing campaign activities including email and web monitoring.

NetSuite Integration
RightWave has deep knowledge of the NetSuite CRM system. It can help you implement an optimal NetSuite implementation, manage and administer it on an ongoing basis, and develop connectors that will keep your NetSuite sales database in sync with your marketing database which is being constantly updated with information from your marketing campaign activities including email and web monitoring.

RightWave MaaS™ empowers marketing managers to focus more on their core-competencies – strategy, planning, and messaging, effectively doubling their productivity.

Meet the Key Executive

Anurag Khemka, President and CEO: Anurag, a 25-year veteran of Silicon Valley, has been a pioneer in the Marketing Automation space. In 1996, he founded his first company MarketFirst Software, the very first Marketing Automation company on record. In fact he coined the word “Marketing Automation”, invented many eMarketing features that are common place today, and offered his software for rent over Internet (known as SaaS today), even before salesforce.com was born. MarketFirst Software was later acquired by Pivotal, and is now part of Aptean Corporation.

Anurag was named in B-to-B Magazine’s Who’s Who 100 in CRM. Anurag is a graduate in Electric Engineering from the Indian Institute of Technology (IIT), New Delhi, and holds a Masters in Computer Science from the University of Louisiana at Lafayette.

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