The Silicon Review
Customer experience is crucial for businesses seeking stronger revenues and profits. As customer expectations change, organizations need to change their business models and become more customer-centric and reliant on customer interactivity. Customers around the world expect personalized treatment and proactive engagement from companies they do business with. Therefore, customer engagement is important for a positive and valuable relationship between customers and the organization throughout the customer journey. Engaged customers are more likely to maintain an active two-way relationship, returning often and providing feedback that can help an organization more accurately serve customer needs.
Mobecom Limited responds to this dynamic market need and helps organizations plan for complete customer engagement. Mobecom is a global technology company with a product portfolio that delivers leading edge customer engagement technology solutions across a number of industries. “The name Mobecom stands for the following attributes; Mobile / Behavioural Intelligence/ Ecommerce & Payments Transactions / Communication – and outlines our core competency in marrying together seamless rewards and engagement across multiple touchpoints, whilst delivering marketing actionable data”, the company says.
Inception of the company
Mobecom started in Australia as a traditional supplier of white-label card-based retail loyalty programs. Its first client, The Meat & Wine Co, is an international group of restaurants and is still a client of Mobecom. Since then, the company has grown from 3 staff members in a small office to 35 staff in 3 countries serving a strong portfolio clients across 13 countries. The product offerings now include smart mobile phone apps, web development, ecommerce solutions and social engagement. The company first started as Endless Rewards in 2012 and in 2014, changed its name to CSB Engage. It listed as Mobecom in 2017.
Mobecom is a full stack customer engagement technology provider that delivers end to end technology solutions for businesses that want to engage with their customers via digital channels. It offers state-of-the-art rewards and customer relationship management software platforms and mobile applications to provide clients with the ability to reward customers for each purchase, reward social media advocacy, build targeted advertising campaigns, compile databases and advertise via location specific mobile advertisements.
Products that build customer engagement and loyalty
Mobecom’s products deliver a full stack technology tool set that can be implemented in modules across multiple channels including mobile, online, in-store and social. Built using leading edge technologies, they include a powerful rewards and database engine, a mobile application with ordering and payment capability and a health and wellness solution that can be adapted to suit the needs of most business requirements.
Delivering meaningful data
“We have built our technology from the bottom up, with the customer at the heart of our development”, says Mobecom. Its technology has been built in a modular format so that a business can use one module only, or all of the modules combined into an end to end customer engagement solution. It also provides the tools to build communities and turn them into a working asset.
Mobecom’s full-stack technology platform delivers permission-based Big Data. The modular approach enables the data to be collected from all touch points, including purchase history, location to store, preferences, vouchers redeemed, social engagement and by integration with wearables. This data delivers a 360-degree view of the customer and membership profile. With this in-depth knowledge, businesses can develop informed and proactive strategies that drive incremental revenue and ROI.
Mobecom’s D2C strategy
Mobecom focuses on the further development and monetization of its D2C Products, airBux and FiiTR.me, making them more widely available to consumers. Both are mobile applications that enable communications and transactions directly with the consumer and can be readily ported and deployed into new territories and regions. While its B2B corporate service relationships has established a solid revenue base to date, Mobecom’s focus on the D2C strategy will be based on leveraging and implementing its SaaS business model to boost future revenue.
airBux, its cloud-based D2C mobile application platform, allows users to aggregate their rewards and gain extra utility which would otherwise be redundant, seldom-used or difficult to equate into an actual monetary value. The other D2C product is FiiTR.me, a mobile health and wellness engagement platform intended to encourage and guide consumers to live a healthier lifestyle. FiiTR.me will also act as an engagement platform that uses trackable actions such as steps walked, recipes downloaded or fitness goal attained, and will gamify these actions allowing consumers to monitor and share their health and wellbeing information using social media.
Knowing the visionary
Neil Joseph, Founder and CEO
Neil Joseph is passionate about customer relationship management and loyalty. He drives the overall business development strategy along with new product and technology development. He has extensive executive, financial and administrative experience spanning a wide range of industries including financial services, manufacturing, mail order, CRM, big data, retail and loyalty.
Neil is highly respected in the industry and has published a number of articles on loyalty marketing, as well as collaborated on white papers with the Association for Data-driven Marketing and Advertising. Neil has completed a Bachelor of Commerce degree and is a qualified cost and management accountant.
"Our vision is to become a global technology enabler that helps businesses both big and small connect with their customers and develop lasting relationships that translate directly into increased ROI.”