The Silicon Review
Founded in 2004, RightWave provides an innovative Marketing Automation solution. With RightWave, one can implement a marketing automation solution easily, launch campaigns faster and ensure data quality and successful integration along with accurate reporting and analysis resulting in dramatic increase in the overall marketing ROI and sales success.
The market for outsourced marketing services is huge and is going through a revolutionary change with the infusion of database and online marketing. While Gartner research VP Laura McLellan predicted that by 2017, CMOs in an organization will be spending more on IT than the CIO and other research groups such as SiriusDecisions and Gleanster revealed that 85% of the marketers using Marketing Automation technologies feel that they are not using its full potential and that 73% of the top performer listed lack of skilled staff, it is clear that even though Marketing Automation is a huge market, there are several challenges in achieving success from Marketing Automation.
It is here that RightWave steps in to address the needs of marketers with their Marketing Automation as a Service™ offering bringing in a wealth of experience in the delivery of business operations, strategy, security, marketing, and eMarketing consulting services. Providing a complete one-stop solution for Marketers so that they do not have to worry about technology and associated operations, RightWave allows marketers to now focus on what marketers do best – strategy, decision-making, planning, and messaging. Headquartered in the USA and holding an office in Noida, India, RightWave brings a unique vision to this nascent market and has developed a range of marketing solutions and services for it.
Believing in their motto of “You create successful marketing, we deliver successful marketing automation”, team RightWave strongly believes that the customer’s success is the only metric to measure its performance. Their commitment to excellence, highest quality work, superior customer support, has helped them to gain clients such as Box, Cisco, McAfee, Anaplan, Oracle, Skyhigh, etc.
Multiplying the Marketer’s return on marketing investment
Over the last few years, Marketing Automation has become a very crowded market with close to 250 solutions. “As with any business, our main challenge is to establish and grow market share. At present we are still a small boutique firm, and our primary focus in the next 12 months is organizational growth. Our experience, extensive collection of best practices, expertise of the Marketing Automation domain, and marketing database management are key differentiators in our services offerings. In addition, our all-inclusive MaaS solution is unique in the market as it is the only full-service SaaS solution available with guaranteed lowest cost of ownership”, added CEO Anurag Khemka.
Supporting global marketing operations for clients across the USA, Europe, Asia, and Australia, team RightWave’s present focus area so far has been growth of the organization through aggressive customer acquisition and maturing of their infrastructure, corporate fabric and solution set. While RightWave offers an all-in-one solution, it has expanded its service offerings to include support for leading third party Marketing Automation solutions, such as Marketo, Eloqua, and Pardot. Its all-in-onesolution includes RightWave’s own marketing automation platform and is ideal for organizations whose integration and workflow needs are not easily fulfilled by generalized one-size-fits-all platforms.
RightWave brings over two decades of experience in Marketing Automation, along with well-trained technically skilled marketing staff and a well-rounded customer-centric service delivery methodology to fill the skilled staff gap that a large number of marketing departments are facing today. They provide a complete range of services around Marketing and Sales operations, campaign execution, data management, reporting, and analysis that are essential for a line-of-business department like Marketing in today’s advanced business environment. “We have seen two to three times productivity increase from marketing managers when they work with RightWave, vs. When they worked on their own using a self-service marketing automation system. In addition we bring a wealth of experience and unique ROI analytic models to our customers, so that they can implement their initiatives efficiently and optimize to receive the best return from their marketing investments”, added Khemka.
San Jose, CA and Noida, India
Marketing Automation as a Service™ (MaaS)- Easy, Fast & Successful is RightWave’s smart approach to marketing automation that provides B2B companies the ability to have quick and successful adoption without traditional lengthy and complex implementations, time-consuming hiring and training of marketing operations personnel and added consulting costs. It allows marketers to do sophisticated campaigns while RightWave manages all the technical marketing operation aspects. RightWave’s marketing dashboard gives marketers complete control to ensure campaign success and visibility into the entire lead-to-sales lifecycle with robust reporting and analytics With MaaS, businesses can experience tremendous ROI, faster results, better productivity and full 360°.
“RightWave did do an initial assessment of our marketing and sales infrastructure, making both structural as well as business process recommendations. Their unique position to look across all of their clients (large and small) and provide expertise and recommendations as industry norms and target audience behavior changes is invaluable.” – Cynthia Countouris; COO and VP Marketing HireMojo
Anurag Khemka, Founder & CEO
A serial entrepreneur and visionary leader from the Silicon Valley, Anurag a pioneer in the Marketing Automation space. In 1996 when salesforce.com was not even born, he coined the term “Marketing Automation” and founded MarketFirst Software the very first Marketing Automation company on record. A highly regarded strategic CRM consultant; he often consults with venture capitalists and corporations and advises young entrepreneurs with strategy and product positioning. The B.Techand MSc degree holder in Electrical Engineering from the Indian Institute of Technology, Delhi, and University of Southwestern Louisiana, respectively, was named in B-to-B magazine’s “Who’s Who 100 in CRM” in 2003.