The Silicon Review
“Snapcart is the only solution in Southeast Asia that helps brands measure the true ROI of their media spend.”
The modern business marketplace is a data-driven environment. The role of data is to empower business leaders to make decisions based on facts, trends and statistical numbers.
Snapcart provides real-time offline shopper and consumer insights for brands. Through its receipt-scanning cashback mobile application, Snapcart collects billions of data points at an individual shopper level, an unprecedented level of data granularity in the market research industry. This brings brands much closer to a holistic understanding of shoppers than ever before.
Snapcart can identify optimal promotion level to maximize revenue, help evaluate media spend effectiveness, deep dive into purchasing habits, and many more. It is recognized globally and hailed as the top 22 most disruptive companies in the world by Disrupt 100. Moreover, Snapcart has partnered up with over 75 brands of fast-moving consumer goods companies globally.
The company was established in 2015 and is headquartered in Jakarta Selatan, Indonesia.
Snapcart: Broad Overview
Three years ago, four executives turned entrepreneurs after decades of experiences in the consumer goods industry. They set out to solve the offline data gap they experienced in their days with the main mission to leverage technology to help brands grow. They were frustrated with the delay in data gatherings and how little they knew about their shoppers beyond the existing survey-based data and estimates. While on the other side of the retail spectrum, the tech-based companies and online retail players have all the access to a large bank of users’ data that the offline counterparts can only dream of. Therefore, it is in that particular gap that these executives saw the opportunity to fill in by joining forces and create Snapcart.
Identifying Optimal Promotion Level
All of Snapcart’s solutions are based on key main advantages for brands:
In-depth, Real-time, Integrated Shopper Insights
Customer Analytics and Retail Tracking (CART)Insights: CART helps answer your business questions with the right level of insights in real time basis, from pricing strategy to spending optimization, to get the highest return on your investment. This solution offers a simple to use dashboard with easily customizable reports for your specific business needs.
Targeted Audience-based Survey & Crowd-sourcing (TASC) Studies: TASC survey provides behaviour-based and accurate targeting capability by combining different data sources: purchase history, demographic profile, device data, and GPS location. TASC can be used for any type of studies including brand health tracking, campaign effectiveness, or new product launch.
Offline Tracking and Measurement Solutions (OPTI):Snapcart is the only solution in Southeast Asia that helps brands measure the true ROI of their media spend.
The company’s single source panel allows it to stick millions of receipts purchase data to any other data points including digital media ads, print ads, product samplings and many more to allow brands to measure effectiveness and offline purchase conversion from the top of the funnel with the goal to optimize spending.
Capturing the Real Data
Shoppers Snap Photo of Their Receipts:Snapcart app has one of the highest retention and engagement rates, allowing us to collect much more information than traditional consumer panels.
Extract Item-Level Data from Receipts: The app extracts every item on the receipt; collecting SKU names, prices, volumes, promotions, discounts, payment methods, branch location, store name, time of purchase and total value.
Shoppers are Fully Profiled: Shoppers fill in demographic survey questions and the app triangulates all other information including basket content, social media, device, geo-location and many more to accurately profile our shoppers.
Additional Survey for Richer Insights: Shoppers receive targeted surveys asking relevant questions at the right time, giving us insights into the why questions.
Snapcart aims to become the most reliable offline data solutions company, working with clients in multiple sectors from market research to cloud marketing with a combined total addressable market of more than 500 Billion USD worldwide. Snapcart currently operates in four countries within South East Asia and Latin America: Indonesia, Philippines, Singapore and Brazil, establishing its global presence. The company plans to spread its wings across the continents.
Reynazran Royono: A Brief Background
ReynazranRoyono, Founder/CEO: Reynazran Royono is experienced in Consumer Goods, Consulting, and Technology. He held leadership roles at Procter & Gamble, The Boston Consulting Group, and was the CEO of Berniaga.com.Mr.Royono enjoys traveling, eating out, and is a skilled online gamer.