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SR 10 Fastest Growing Retail Companies 2016

The best care your second skin can ever get: Wassup Laundry

silicon-review-balachandar-r“I pull up the covers, and smell the sunshine.” – Constance Anderson

Wassup is India’s leading on demand laundry convenience brand. Wassup is present in 6 cities and has serviced over 3 lakh customers and laundered over 40 million in the last 5 years offering services with convenience through retail hubs, mobile app, website and their toll free number. Wassup is convenient and affordable and has a free home pickup and delivery service.

Founded in 2011, Wassup is a professionally run setup with state of the art machinery and skilled fabric experts who ensure hygiene and utmost care of the garments. As a result, the whites stay white, color stay brighter and sheen of fabric remains for longer timeframe.

Washing and self laundry is every “time-pressed” professionals nightmare, with Wassup they want to convert this to a hassle free activity. Wassup is an affordable and convenient Laundry service with service at the doorstep. Headquartered in Chennai, India, currently they are present in Bangalore, Mumbai, Pune, Delhi, Gurgaon and Cochin. Wassup stores are 150 sqft collection points for laundry which acts as the spoke. They work on a hub and spoke model.

“Clean and Tidy” laundry services provided by Wassup
Laundry Cleaning
Laundry cleaning is the process that involves the same process of washing clothes as done commonly in most households. It uses common detergents to wash the clothes at little more than the room temperature. After that, the process involves the drying of clothes and then ironing it with the help of laundry iron that has more heat than the household iron. The high temperature is helpful in killing off the microorganisms and is suitable for normal clothes, but not for expensive or bulky clothes. Laundry service is very cheap when compared to dry washing and most of the stains are removed in the process. Cleaning at high temperature ensures that all the bacteria get killed in the process and the clothes have a fresh smell.

Dry Cleaning
Dry cleaning is ideal for expensive clothes or those that require a lot of effort to be washed. It can work well with a machine and there are certain chemicals that are used to clean the clothes. The solvents that are used to remove any kind of stain or dusts are either used prior to the wash or during the wash, depending on the fabric used. Dry cleaning does not involve the use of water since many fabrics do not respond well with water and tart losing their color. The chemicals ensure that there is minimum wear and tear while the washing is going on and there is absolutely no fading of color or bleeding from the clothes.

Express Delivery
If you are the seasoned business traveler with an urgent laundry requirement or have the need to dry clean urgently for the wedding day after, they have an express laundry service at customers disposal. They will collect and deliver back garment within 24 hours and ensure that customers catch deadlines no matter what.

Doorstep service
At Wassup, they realize that customers have less time in the day to complete all their errands. That’s why they have started offering pickup and delivery dry cleaning and laundry services directly from residential buildings and businesses. If the customer the owner or management staff of an apartment building, one could provide tenants with the added luxury of having their dry cleaning and laundry picked up right from the front desk. They provide two day turnaround and great customer service. They believe that providing this luxury service will be an additional selling point for potential and current tenants.

Factors that make Wassup a “Twinkling clean” laundry firm

  • Trusted doorstep service
  • Using clean and hygienic water
  • Expert fabric care
  • State of the art technology
  • Most affordable and convenient
  • Go-green concept
  • Neat & Wrinkle Free Packaging

Wassup’s “Happy customers”
“Wassup has really made sure my weekends are spent better than with laundry chores which I dread so much. My family and I are very happy and would recommend Wassup strongly to everyone”. – Raja Gopalan, Founder and CEO of India Circus

“I am very happy with the service. The type of packaging they do makes you feel that you are wearing a new shirt everytime, totally amazed”. – Prithvi, a customer from

“Our aim is to be the leading laundry brand in Asia in the next 3 years time”.

Meet the Key Executive

Balachandar R, Co-founder & CEO: The man who drives a young team of entrepreneurial professionals from Hospitality, Retail and Laundry industry spearheading this business with a vision to create India’s most admired and used Laundry Services brand. He is focused in domains of Fashion, Retail, Luxury in Retail Operations. Prior to co-founding Wassup, he served at BARON ventures as a principal consultant. Balachandar completed his studies at PSG collage of technology.