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Bodybuilding.com is an American online retailer based in Boise, Idaho, specializing in dietary supplements, sports supplements, and bodybuilding supplements. It is one of the Internet’s most-trafficked health and fitness websites, with over 1 million daily visitors. Bodybuilding.com was founded in 1999.
Aside from its commercial responsibilities, Bodybuilding.com publishes daily editorial content, training plans, and streams live broadcasts of major bodybuilding competitions. It also operates its own fitness-themed social network, BodySpace, with over 2.7 million active members. The success of the website has led to a number of proprietary sports nutrition products and accessories being developed and sold under its name.
Bodybuilding.com grew out of wholesale-creatine.com, an online storefront created by teenage web marketer and amateur bodybuilder Ryan DeLuca in 1997, to capitalize on the rising popularity of creatine supplements. After two years of success, usually filling orders out of his garage, DeLuca purchased the domain Bodybuilding.com for $20,000, at age 21. The site went live on April 13, 1999.
After years of rapid growth, a majority stake in Bodybuilding.com was acquired in July 2006 by Milestone Partners for an undisclosed amount.
Bodybuilding.com is a nine-time honoree on the Inc. 5000 ranking of America’s fastest-growing companies, with a reported revenue in 2013 of $420 million. The company is established at eight locations, including distribution centers in North Las Vegas, NV; New Berlin, WI; Shiremanstown, PA; Midway, FL; Maarssen, Netherlands; and Boise, ID. The corporate headquarters is also located in Boise, along with the company’s customer service call center.
Since 2007, Bodybuilding.com has streamed free online broadcasts of the world’s two largest bodybuilding and fitness and figure competitions, Joe Weider’s Olympia Weekend and Arnold Schwarzenegger’s Arnold Classic, now known as the Arnold Sports Festival. At the Olympia Weekend, the events broadcast include the Mr. Olympia and Ms. Olympia competitions, as well as the 212 Olympia Showdown, Fitness Olympia, Figure Olympia, and since 2013, the Men’s Physique Showdown and Women’s Physique Showdown. At the Arnold Sports Festival, broadcasts cover the Arnold Classic bodybuilding competition and, since 2014, the Arnold Classic 212 for men, and the Ms. International, Fitness International, and Figure International, and Bikini International for women.
Bodybuilding.com’s commentators at these events include former and current physique competitors and analysts such as Dave Farra, Larry Pepe, Bob Cicherillo, Dan Solomon, Lou Ferrigno, Ronnie Coleman, Nicole Wilkins-Lee, and Layne Norton, among others. In addition to analysis and play-by-play, the broadcasts include interviews with current and former competitors and a Webcast Fan’s Choice Award.
The largest resource for fresh fitness related targeted content: BodySpace
Bodybuilding.com also operates one of the Internet’s most-trafficked forums, BodySpace, with over 7 million members contributing well over 100 million posts to date. BodySpace is a revolutionary social fitness platform and the best personal trainer combined with the world’s largest online fitness community. It’s a complete system of innovative workout tools, cutting-edge trackers, fresh content, and social features designed to help you become your best self. You can get inspired by people who are on the same journey and tap into easy-to-use tools to track your success.
The BodySpace – Social Fitness App is a pretty powerful asset to have on your iPhone and iPad, and you’re almost certain to find the ideal workout or program for you regardless of whether you’re an elite-level athlete or you’re just considering stepping into the gym for the very first time.
The BodySpace – Social Fitness App has been designed to act as the only online fitness platform you’ll ever need, with everything from tracking tools to workout reminders and literally thousands of professionally-designed and user-submitted workouts and programs to choose from. With both the full training programs and individual workouts you can search for ones that are suitable by specifying things like your goals, level of experience, gender, age, and the number of workouts you want to perform each week. Once you’ve chosen a particular workout program, you can add it to your BodyCalendar and begin receiving to-do lists each day with reminders. The developer really has thought of everything to keep users focused and motivated while breaking things down into smaller, more manageable tasks.
In addition to all of this, you can of course interact with the massive online community, as well as reviewing loads of other great content like exercise tips, videos, workout rest timers, and detailed analyses of your previous performances in the weight room.
Meet the Key Executive
Richard Jalichandra, CEO: Richard has been the CEO of Bodybuilding.com since January, 2016.
He was earlier the CEO of Technorati, from October 2007 until May 2011.
Richard is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Most recently, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and also served as SVP of Corporate Development for Exponential Interactive, Tribal Fusions parent company.
Previously, he was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the companys M&A, business development and international activities. Before joining IGN, Richard led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director of Answerthink, and founded K23 Creative Services in Singapore.
His early career included management roles for Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington.