50 Innovative Companies to Watch 2016

Transforming Digital Advertising through Big Data & Artificial Intelligence: Rocket Fuel


Founded in 2008, Rocket Fuel is headquartered in Redwood City, California and has more than 20 offices worldwide.

Rocket Fuel (NASDAQ: FUEL) was established with a vision of transforming digital advertising through Big Data and Artificial Intelligence (AI). Founded in March 2008, Rocket Fuel is a full Programmatic Marketing Platform designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a particular person in a particular moment of time.

Since its inception, Rocket Fuel has carved a niche for itself. At a time when RTB and Ad exchanges were still nascent, Rocket Fuel quickly grew into the industry leader by bringing the precision and conclusiveness of science to the world of marketing to drive higher ROI.

Offering Excellence to Clients
With Moment Scoring, Rocket Fuel continues to define the next wave of data-driven marketing by optimizing programmatic marketing decisions across channels, devices, and objectives for agencies and marketers. This will be resulted in more efficient use of marketing dollars for a greater ROI.

Programmatic technologies were born to reduce the complexity of reaching diverse audiences, but also make it possible to go beyond the traditional focus on audiences and segments to understand specific, relevant moments in consumers’ lives. Just a few years ago, marketing to moments was an exciting vision. With Rocket Fuel, it’s now a reality.

The company takes pride in serving a versatile client base. Today, Rocket Fuel serves more than 75 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators.

Rocket Fuel‘s Unique Offerings
Rocket Fuel Inc. offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives.

Rocket Fuel’s Moment Scoring technology performs a real-time calculation of each Ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action, by applying artificial intelligence at Big Data scale.

The much appreciated Moment Scoring technology is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars.

Locations Covered
Rocket Fuel’s global presence includes:

US: Atlanta, Boston, Chicago,
Dallas, Denver, Detroit, East
Lansing, Los Angeles, New York, Redwood City, San Francisco,
Seattle, South Norwalk,
Washington D.C.

Canada: Toronto.

EMEA: Hamburg, London, Madrid, Spain, Paris, Milan, Stockholm.

Asia: Sydney.

Laurels in Rocket Fuel’s Cap

  • E&Y Entrepreneur of the Year, 2014
  • Deloitte Fast 500 for 2013, 2014 and 2015
  • #1 on Deloitte Fast 500 for 2013
  • #4 on Forbes 2013 Most Promising Companies in America
  • Chief Executive Magazine Mid-Market Elite 100 for 2014
  • Always On Global 250 for 2011, 2012, & 2013
  • Silicon Valley Business Journal Fastest Growing Company for 2013
  • Sequoia Awards Outstanding Business of the Year for 2013

Rocket Fuel quickly grew into the industry leader by introducing machine learning to digital ad buying.

Knowing the Key Executive

Randy Wootton, CEO – an accomplished SaaS and advertising industry leader with a proven track record scaling global businesses for some of the world’s most admired technology companies,
Wootton leads Rocket Fuel’s mission to drive marketing ROI for customers by scoring every moment in the marketing journey.

Wootton joined Rocket Fuel as Chief Revenue Officer in March 2015 and was named CEO in November 2015. As CRO, he dramatically expanded the company’s sales pipeline, invigorated its direct sales approach, and actively contributed to the development of Rocket Fuel’s long-term strategy.

Prior to joining Rocket Fuel, he served as VP of Customer Success for products at where he drove the company’s Customer Success Product Portfolio P&L from under $200 million to almost $500 million in three years. Prior to, he spent seven years at Microsoft in various senior level and general management roles. He led cross-functional operations for the Global Search Services and Online Marketplace where he operationalized Microsoft’s “Search Alliance” agreement with Yahoo! He also exceeded a $1.6 billion annual target for Microsoft as the U.S. Head of Specialist Sales, and he supported $1.8 billion in 39 countries for enterprise display and search clients as General Manager of Microsoft’s Premium Services Operations. In addition, he also served as Senior Vice President at AdReady and ran aQuantive’s Atlas DMT’s international division.

Wootton holds a Bachelor of Science degree from the U.S. Naval Academy, a Master of Arts in the Liberal Arts from St. John’s College, and a Master of Business Administration from Harvard Business School.

Using big data and machine learning, Rocket Fuel makes marketing meaningful by delivering the right message, to the right person, at the exact moment of influence.