“A big hole is really the analytics. There’s a big data opportunity and big data business model opportunity here to enhance customer experiences, benchmark and broker data, and to build new business models around big data and analytics.”- Ray Wang, principal of Constellation
Focusing on how the products and services provided by the business houses are attracting the potential customers, turning the customers to the loyal consumers by satisfying them and thus making new customers or clients, defines what is CRM or Customer relationship management.
Salesforce is one of those enterprises who have chosen CRM to be the first priority and to provide products which can serve the customers in terms of technology and cloud.
The customer success platform
Well, as customer relationship management has a lot to do with customer satisfaction, Salesforce has brought the most updated services which are suitable for all kinds of customer concerns whether it is mobile, social media, market or sales. Their mission is to take CRM on a much higher level along with the cloud. Making an aim of taking CRM to the next level on the cloud, Salesforce started its journey fifteen years ago. With equity, continuously developing products, employee commitment and with time the venture has reached in a position where they can easily and proudly claim that they are one of the biggest global leaders of CRM. Salesforce’s global offices are in India, Singapore, China, Japan, South Korea, and Australia.
Salesforce is continuously trying to get the insights into the thinking process of their clients so that they can figure out what are the essential needs of the companies in this age. Developing and updating the products and their services to meet the client expectations is what the venture is looking for as a goal. By connecting the worldwide customers, there is no doubt that Salesforce has become one of the leading enterprise cloud ecosystems.
Services being provided
• Support Services:
Salesforce.com’s support services have various plans so one can select the level of service that’s right and suitable for the company. All the plans are designed to accelerate user adoption and increase productivity.
• Salesforce Training:
As training is the quickest route to success, the customer and employee training services include classroom and virtual instructor-led classes, self-paced online courses, and private onsite training.
• Consulting Strategic Services:
Salesforce experts have come up with the strategic service which is helping the clients and customers with strategic business solutions that push the boundaries of what’s possible, and providing the clients a competitive advantage that drives bottom-line results.
The Salesforce advantage
Though the main positive factors of Salesforce’s products are its speed and accuracy, there are other additional factors which will benefit the clients and the customers in the long run on prolonged usage of Salesforce’s offerings.
• Salesforce takes care of cumbersome admin, data entry, and security updates, allowing the clients to focus on lead generation, closing deals and gaining expertise
• Salesforce’s CRM software streamlines and automates the business processes
• provides deep analysis and insight into important sales and client data
• ensures greater client satisfaction
Marc Benioff- CEO & Chairman
One of the pioneers of cloud computing, Benioff founded the company in 1999 with a vision to create an on-demand, information management service to replace traditional enterprise software technology. Under his leadership, Salesforce has grown from a groundbreaking idea into the fastest growing top ten software company in the world and the largest customer relationship management (CRM) company. Throughout his career, Benioff has evangelized a new model of integrated corporate philanthropy. In 2000, he launched the Salesforce Foundation and established the “1-1-1 model,” whereby the company contributes one percent of product, one percent of equity, and one percent of employee hours back to the communities it serves globally. Today, the Foundation has inspired other leading corporations to adopt the 1-1-1 model. Benioff has focused his personal philanthropy on advancing children’s health care through UCSF Benioff Children’s Hospitals. Benioff received a Bachelor of Science in Business Administration in 1986 and an honorary degree of Doctor of Humane Letters in 2014 from the University of Southern California. He is the author of three books, including the national best-seller, Behind the Cloud
Parker Harris Co-Founder
Parker oversees product strategy for Salesforce, from design to development to service delivery. He founded Salesforce along with Marc Benioff, Dave Moellenhoff, and Frank Dominguez in the spring of 1999. Prior to founding Salesforce, Parker developed cloud computing expertise at Left Coast Software, a company he co-founded in 1996, and sales force automation expertise at Metropolis Software, an early pioneer in field sales force automation subsequently acquired by Clarify.
Parker developed a love of math, science and computer programming at an early age, but also developed the other side of his brain with a fluency in French and a degree in English Literature from Middlebury College
INDUSTRIES:Salesforce’s powerful business solutions are helping the giant industries to build stronger customer relationships through various channels. The industry connected with Salesforce is a wide one with different sectors which include, Financial Services, Health Care, Life Sciences, Communications, Media, Retail, Public Sector and Automotive.
Coca-Cola, Wells Fargo Bank, ADP, Philips, Virgin America, Aldo, BMS Software, Canon, FICO, Toyota Motor Corporation
Salesforce with its developed services and full engagement in CRM has won awards like, ‘World’s Most Innovative Company 2011, 2012, 2013 and 2014’ by Forbes Innovators, ‘100 Best Companies to Work for 2012, 2013, 2014’ by Fortune, ‘Best Enterprise Suit CRM and Best Midmarket Suit CRM’ by 2012 CRM Market Awards, ‘Data.com Best New Marketing Solution 2012’ by Stevie Awards and many more.