The Silicon Review
“We do great work so we can do good things.”
Marketsmith is the fastest growing integrated marketing agency in the U.S., and believes that technology is the new creativity. Woman-owned and led, the company is WBE certified. At Marketsmith, the team is busy leveraging and creating technology in everything it does such as, near real-time creative and media optimization, data visualization, and attribution across all channels for the clients. Its industry-leading patented technology platform i.Predictus ingests, aligns and measures media, sales and consumer data, revealing clear, actionable insights. Its creative content company, Brushfire Content Services, uses these insights to create results-driving, award-winning campaigns in every category.
Here’s What We Found Out from the Marketsmith Executives; Monica C. Smith and Jill Draper
Why Marketsmith decided to join the marketing industry and be a part of the global platform?
Monica started Marketsmith because she saw a need for connecting customer data with the path to purchase, and a better way to serve advertising and marketing clients to maximize their return on investment. In 2011, Monica founded i.Predictus, a media measurement platform made by marketers for marketers. i.Predictus cleanses and automates data to allow for custom data visualization, marketing optimization and omnichannel attribution to help agencies and brands interpret and apply data for the greatest return on investment. i.Predictus has been granted two patents from the U.S. Patent and Trademark office for its innovative processes for media attribution, and has two more on the way.
About Marketsmith’s First Client:
Marketsmith started its company working with catalogue and direct marketing clients, using data analytics to define customer segmentation and drive more effective ROI campaigns. In a few short years, Marketsmith became an industry leader in multichannel marketing strategy, customer insight, analysis, and channel optimization services serving DRTV marketers, manufacturers, retailers, catalogers, non-profits and others who market directly to consumers.
Over the years Marketsmith has received mixed responses from clients. Here’s a few:
With the surge in digital and mobile marketing technologies, and the growth of programmatic advertising, Marketsmith customers were looking for ways to analyze data from all channels – sales, leads, web sites, mobile, internet, social, television, print, radio, out of home, catalogues, experiential, and press, to maximize their revenue. As a champion of Brands, Monica’s
acumen in homing in and then capitalizing on those factors which ensure a Brand’s success is unmatched. For over a decade she has been chosen by dozens of CEO’s, COO’s and EVP’s to lead customer-based and insight-driven business and Brand transformations.
A typical day in the office:
The Marketsmith work day is filled with collaboration. The team works in collectives to brainstorm about new strategies, campaign ideas, and employee tactics. They meet to coordinate their philanthropic efforts for their causes, which center around helping families in need. They also support two schools with their Bring Dinner Home program, to provide nutritious meals, school supplies, books, and necessities such as diapers and warm winter clothing by adopting local schools where children are at risk because they have no nutritious foods at home, their parents work two or three jobs to make ends meet and have no alternative but to leave them home. Marketsmith is in its fifth year of raising funds for Camden Street School in Newark, NJ, where the majority of families live in extreme poverty.
New products ready to come to market:
Marketsmith was just granted its second patent for its data optimization and visualization platform, i.Predictus. It also just introduced a new product, Digital Insights. The digital insights solution ingests data from all digital sources and presents intuitive and accurate visualizations allowing users to quickly identify which campaigns and digital media sources are working and where their digital marketing dollars can be most effective.
Marketsmith continues to innovate, improving the i.Predictus interface and adding additional products that the market demands. Currently, it has 4 new i.Predictus products that are gearing up to be launched, including Automated Planning tool, Media Mix Modeling, Search Decisioning Engine, and Display Decisioning Engine.
It also just unveiled a new consolidated, full-service company brand at the end of October, with a revitalized web site, image, and dynamic services that marketers are seeking in this new marketing landscape. It feels it is miles ahead, while other agencies are just catching up to the data revolution, where accountability and granularity yields a new transparency that is brand new to other agencies, but not to them. It has been analyzing KPI’s and delivering increased ROI for years.
Meet the Executive Duo
Monica C. Smith, Founder and CEO: Monica is a two time patent-holder and entrepreneur who brings a rare combination of creative vision and market discipline. As the founder of Marketsmith, Inc., and i.Predictus, and owner of Brushfire, she has been consistently recognized for leadership. Awards include the NJ Biz Power 100, Top 25 Leading Women Entrepreneurs in NJ, Ernst & Young Entrepreneur of the Year – Finalist in 2014, the Shirley Chisholm Award for Entrepreneurship, and Inc. Magazine’s fastest growing female-led company in the NYC area, and #5 nationally. The leadership she brings shines through in her mission to have an organization of experts as well as good global citizens. Monica leads our philanthropic commitments to organizations such as Camden Street School and One More Smith.
Jill Draper, President: Jill has a wealth of knowledge in all forms of direct response. She leverages the impact of data for our clients. Jill’s ability to understand the entire customer journey from first touch point to path-to-purchase brings a measurable difference to our agency. Prior to joining Marketsmith, Jill was an EVP at Epsilon where she led data-driven, technology-enabled marketing programs for clients such a Kraft and Unilever. Before Epsilon, Jill was at Aspen where she developed integrated direct marketing programs to drive consumer engagement. Jill’s leadership has been recognized with a Silver Stevie Award for Female Executive of the Year and a Sarcee Award for Small Business Leadership.