The Silicon Review
“Objectively measure and manage brain function for optimal health.”
Evoke Neuroscience’s goal is to improve people’s health, performance, and quality of life with cognitive improvement tools that are accessible, affordable, and easy to use.
The company was formed in 2009 by research scientists, clinicians, medical doctors, and business professionals dedicated to developing and delivering the most important advances in brain science. Its three founders have more than 60 years of combined expertise in the assessment and training of elite peak performance, concussion, brain injury, and optimizing healthy aging.
It is committed to solving the current gap in comprehensive brain assessments and training solutions. Evoke Neuroscience’s systems use multimodal brain evaluations, support training, and rehabilitation solutions so sophisticated, they are only becoming to the public just now. Evoke Neuroscience is committed to its goal of earning and maintaining the trust of its valued customers. Evoke recognizes the importance of providing exceptional customer service and building a partnership with its customers. It believes its first responsibility is to the doctors and patients who use its products and services. Their technology is also being leveraged for athletics and consumer applications such as objective sideline concussion assessment and peak performance.
In Conversation with the Founder and CEO, Dr. David Hagedorn
Why was the company set up? How did you select the vertical and decide to be a part of the global platform?
I was hired by the Navy as a civilian to teach mental health and medical neuroscience methods within the U.S. Navy Family
Medicine Residency program at Camp Lejeune. Evoke Neuroscience was formed to develop an automated, wireless, non-intrusive, low cost, rapid deployment brain function measurement and brain treatment system. It was designed to be easily and reliably used by any level technician and to provide quantitative analysis reports of heart rate variability, sensory processing evoke potentials, cognitive and memory processing evoke potentials, and full brain region measures against normal comparison groups. The product was developed by doctors for doctors.
What challenges did you face in your initial years? What can your peers learn from it?
There is far more to building a successful business than an angel investment and a great idea. The core leadership must be tireless, highly focused, and driven by doing what is right for the company, the stock holders, the consumers and the staff. I believe that a solid work ethic blended with unwavering moral and ethical principles are the secret sauce to the business growth and success recipe.
If you have to list the factors that have been/are the biggest asset to your organization, what would they be and why?
The primary and largest shareholder has been wise, patient, kind, and stable without a self-serving bone in his body. A man of great success and greater moral fiber. He is a significant asset of the organization.
The company founders have a nice blend of talents and clinical experience that permit the development and improvement of the product to do as it was intended, to help individual patients.
The staff members love their jobs. Each member gives 100% and loves doing so. They are talented and eager to make the product and customer experience better. They are more than the backbone of the company; they are the breath of life within the company.
How big is your organization today?
We have about 20 staff in three locations. Ideally, we would consolidate all staff under one roof, but the higher need is talented people with strong work ethics. We actually see some of our hardest working and most productive staff at the smaller locations, a testament to these individuals that love their work and maintain daily dedication to excellence.
Where do you see you and your company a couple of years from now?
Within the last year, several capital groups and interested investors in healthcare and technology funds have expressed interest in our company. There are merger opportunities of late and with our upcoming additional low-cost consumer focused products, the potential for moving the company to a public offering is taking shape. There is always the potential to sell the company now that it has matured to a point of profitability and adding market ready products and services.
We introduce you to the elites of Evoke Neuroscience
Dave Hagedorn, Ph.D., BCN
Dr. David Hagedorn is experienced in clinical health psychology and neuropsychology and serves as an international neuroscience and Biofeedback Research Consultant and instructor. He is an Assistant Professor of Military and Emergency Medicine and Family Medicine at Uniformed Services University of the Health Sciences School of Medicine. Dr. Hagedorn leads Evoke Neuroscience as Chief Executive Officer and Chief Science Officer. Dr. Hagedorn has master’s degrees in both Applied Behavior Analysis and Clinical Psychology, with a graduate specialty in Gerontology. He also has a doctoral degree in Clinical Psychology, with an additional Health Psychology Doctoral Certificate and postdoctoral training in neuropsychology. He is a clinical advisor to physicians and companies that specialize in the integrative use of medical neuroscience, transcranial direct current stimulation, and transcranial magnetic stimulation.
Nicole Hagedorn, D.O., FACOOG, ABAARM
Dr. Nicole Hagedorn is a graduate of the United States Military Academy at West Point where she earned the title of Commissioned Officer in the U.S. Army. She is also a graduate of the Michigan State University College of Osteopathic Medicine. Dr. Hagedorn holds a certificate from the American Board of Osteopathic Obstetricians and Gynecologists (FACOOG) and has been in medical practice since 1998. She also holds advanced certifications from the American Board of Anti-Aging & Regenerative Medicine (ABAARM) and the American College of Anti-Aging Sports Medicine Professionals (ACASP). Her practice at Coastal Integrative Medicine integrates traditional and functional medicine with medical neuroscience assessments and treatments that include brain stimulation and hormone balancing. Dr. Hagedorn is the Chief Medical Officer at Evoke Neuroscience where medical neuroscience advances continue to shape healthcare assessment and treatment methods.
James Thompson, Ph.D.
Dr. James Thompson is a graduate of Pennsylvania State University with a master’s and doctoral degree in kinesiology. His area of expertise is sports concussion. He has worked and consulted with several athletic programs to improve neurosafety and cognitive performance. His breadth of experience with professional sports brings a valuable perspective on the use of biofeedback and neuroscience methods for peak performance and injury detection. Dr. Thompson is the Chief Strategy and Technology Officer at Evoke Neuroscience. He has been an invited speaker on the use of EEG for sports-related concussions and peak performance.
“Our team will be working to connect with physicians who are in search of new solutions.”