The Silicon Review
The dawn of WSI and Internet Marketing
“One of these days we are going to create a company that will be the distribution channel for goods and services around the world using the information superhighway.” These were the words in 1992 that gave birth to the idea of WSI in 1995.
With that vision in mind, WSI’s three co-founders set out to create the world’s largest network of digital marketing agencies. Fast-forward to today, and the company has agencies in over 80 countries and the largest global footprint of any Google partner in the world.
About this leading Digital Marketing Agency
WSI is an innovative digital marketing agency that helps companies unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. There are no magic bullets when it comes to growing a business, however with over two decades of experience and hundreds of thousands of projects under their belt; it’s safe to say WSI has the expertise and digital processes and systems in place to deliver exponential results for their customers.
WSI prides itself on being a trusted digital marketing partner to businesses of all sizes and across all industries. They believe you need to understand a company’s pain points and goals before you can consult on what marketing strategy they require. They use digital tactics like marketing automation, mobile marketing, search engine optimization, social media, content marketing etc., but that’s not the value they deliver to their clients. WSI agencies provide value to businesses in the form of more leads, more sales, and improved customer engagement. They aren’t interested in the one-off website projects. Instead, they want to build long-lasting partnerships with their customers and invest in their ongoing success. They want to feel like they have made a difference in their clients’ business.
What sets them apart from other marketing agencies?
The WSI network is an incredibly collaborative group comprised of individuals from every walk of life; past corporate executives and entrepreneurs, as well as established marketing companies. Together, as a community, they have built an expansive global knowledge base of digital marketing experience and expertise. This collective intelligence not only ensures the company remains a leader in a competitive marketplace but also shapes and enhances the solutions individual WSI agencies deliver to their clients.
Sometimes when businesses are evaluating which marketing company they want to work with they struggle to decide if they should partner with a local agency that knows their market (and could be more affordable), or a larger organization that has access to more tools, technologies, and resources (but can be more expensive). When businesses work with a WSI agency, they get the best of both worlds. Very few companies can offer this type of “global knowledge, local results” approach.
How have they stayed competitive in an ever-changing industry?
Over the course of WSI’s two-plus decades in business, the world of digital marketing has changed profoundly from when they first started in 1995. With a “survival of the fittest” mentality, WSI has always embraced the necessity to evolve and adapt to the changes in the digital space.
That doesn’t mean they are continuously chasing “shiny objects” though; to the contrary. Through their global network, they can understand faster than others when new marketing tactics have shifted from being “bleeding-edge” to becoming an emerging trend and something their clients need to be adding into their marketing mix so they can remain competitive.
Where do they see the marketing industry headed?
No question, the Internet provides a tremendous opportunity for businesses looking to increase their influence and revenue. As they look to the future, WSI doesn’t see any signs of the digital marketing industry slowing down. Consumer-targeting tactics through mobile and display will be refined and perfected. Social will continue to drive brand loyalty through enhanced influencer marketing strategies. Customer-centric content will become even smarter and force marketers to get more personalized in their messaging. Marketing automation will become a tool every business can afford to use and help streamline their processes and lead management. And, artificial intelligence will be one of the primary instruments marketers have at their disposal to help them generate more leads and enhance their overall customer experience.
As the digital marketing industry continues to advance, so will WSI. Their goal is to continue to help businesses leverage the Internet and all of its unrecognized opportunities while remaining a leader in digital marketing.