Facebook’s Face Recognition Technology at Its Best

Facial recognition is the current massive tide in technology, and every tech-giant is making the most out of it.

Earlier this week, Facebook announced the launch of several new facial recognition features for its social media platform, including a tool that will let the user know each time he/she appears in a photo—even if not tagged in it.

Back in 2010, Facebook rolled out its first facial recognition technology to detect who appears in the user’s photos and suggesting who the user might want to tag. But, this time Facebook has taken a major step further to make the facial recognition feature a critical one. Now, the users will be notified each time a photo of them is uploaded, and be able to tag yourself, message the person who posted it.

Blog post by Joaquin Quiñonero Candela, Facebook’s Director of Applied Machine Learning:

“Now, if you’re in a photo and are part of the audience for that post, we’ll notify you, even if you haven’t been tagged. You’re have all the control of your image and you can make choices whether to tag yourself, or leave yourself untagged, or reach out to the person who posted the photo. Facebook always respects the privacy setting users select when posting a photo, so the user won’t receive any notification if he/she not in the audience.”

“We’re always working to make it easier for all our users, regardless of ability, to access Facebook, make connections and have more opportunities. Our automatic alt-text tool describes photos to people with vision loss.”

Facebook is introducing these all-new Face recognition features in most places in the world, except in Canada and the EU where it is not currently offering face recognition technology.